I would suggest enough to make at least 1 track with 3 pieces of content on each of your webpages. For example, if you had 5 webpages with content, you should have 15 pieces of content. Some of that content can be used on multiple pages, however, so the actual number could be lower in this example.
Director, Customer Marketing & Advocacy at PathFactory
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You can have as few as 5-7 pieces of content in order to make several different compelling Content Tracks. At one point internally, PathFactory had over 40 campaigns using just 10 pieces of content. You can also have several hundred or thousands of pieces of content, as many of our Enterprise customers do.
PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time.
Traditional metrics like clicks and vie
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