How can we get a clearer picture of channel attribution for stores that have migrated customer profiles over?

Question

LT

eCommerce Consultant

How can we get a clearer picture of channel attribution for stores that have migrated customer profiles over?

Asked over 4 years ago

Our channel attribution report shows 40-60% of revenue from an 'unknown' source, regardless of using first-touch or last-touch attribution in the Glew platform. How can we make changes to our Google Analytics or CRM to accurately show where these new orders are coming from?

Retail Intelligence

E-commerce Analytics Software

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Glew M. · Answer 1 · 2021-04-14T08:53:15-05:00

GM

Glew M.

0

Answered almost 4 years ago

Attribution tagging is becoming more important than ever with recent updates to certain ad platforms and iOS. We always recommend proper UTM tagging which should help with your Google Analytics and Glew attribution!

How can we get a clearer picture of channel attribution for stores that have migrated customer profiles over?

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