How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?

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GV

How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?

Asked over 4 years ago

We had some discrepancies with other attribution platforms. It would be great to understand how this is done in order to understand the discrepancy. If this can be found in documentation, please refer me to that specific topic and I'll readi it. Thank you

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Ziv P. · Answer 1 · 2020-07-18T02:27:44-05:00

ZP

Ziv P.

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Answered over 4 years ago

Hi Gaston, Great question, there are many reasons for discrepancies, here are a few related articles: https://support.appsflyer.com/hc/en-us/articles/207040726-Attribution-discrepancies-between-AppsFlyer-and-the-app-stores https://support.appsflyer.com/hc/en-us/articles/207033826-Facebook-Ads-setup-guide#discrepancies https://support.appsflyer.com/hc/en-us/articles/115002504686-Google-Ads-AdWords-guide#faq-discrepancies https://support.appsflyer.com/hc/en-us/articles/213747963-Apple-Search-Ads-configuration#discrepancies Let me know if you have additional questions. Best, Ziv ziv@appsflyer.com

How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?

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