Lauren M.
LM
Inbound & Marketing Automation Specialist

What is the best way to use this tool for new business prospecting?

I would love to know a few ways other companies are using this software to prospect for new business. While it's great to know what products and services businesses use and other data intelligence, you can't really let a lead know that you have all this knowledge about them! What are some good ways to take all this information and turn it into a cold introduction that draws a prospect in?
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Kevin F.
KF
0
They have a featured called "Intent" that notifies you what the client might be searching for (based on a set of unique identifiers you set) and you can reach out to those prospects with that knowledge. Privacy is a huge concern but having access to what they are using only helps us (the solution) identify if we are even a fit. We have some success with being upfront and letting them know our "lead software as indicated that you may be on or looking for xyz."
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