# What are your KPI's to measure success?

Do you look at your Analytics data as well? And when is money spent on Smarp returned? How do you look at ROI?

##### Post Metadata
- Posted at: over 6 years ago
- Author title: Social Media Content Marketeer at Hilti Nederland BV



## Comments
### Comment 1

Hi Romany,

One of the key advantages of Smarp is using our analytics suite. It offers robust internal and external analytics to help demonstrate the business impact of your communications.

The average customer sees a full return on their investment in 2 to 6 months. Most commonly, ROI is measured as a combination of internal and external measures and is calculated based on the client's use case.

On the internal side, it’s easy to link communication efforts to tangible business outcomes depending on the communications strategy in place. For example, currently many clients are using Smarp to communicate with their workforce about how to stay safe during the COVID-19 pandemic. By looking at how different communications and content types are engaged with in different locations, communicators can gain valuable information on how to communicate with their target audiences. This provides the insight needed to answer questions such as:

- Should I send this group of employees a video or text-based article?
- Which day of the week should I communicate on?
- Which channels are working best
- And much more

All these can be tied to financial benefits that show ROI based on improved productivity and enhanced engagement.

Externally, we offer an Estimated Earned Media Value (EEMV) calculator through our Advocacy Amplifier. This analyzes the amount of value created by brand ambassadors when compared to traditional CPC advertising on social media. This is a useful way to supplement ROI calculations based on internal comms efforts.

I hope this helps!

Best,
Aleks

##### Comment Metadata
- Posted at: about 6 years ago
- Author title: Product Marketing Manager




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