Virtual collaboration isn’t a trend – it’s here to stay.

Key takeaways:

When my friend opened his café, he was all about convenience. He wanted online menus, quick payment links, and an easy way for customers to follow his social media all through QR codes. So, he did what any small business owner would do: Googled a free QR code generator, made a few codes, and printed them on everything.

I came across digital signage at my home airport some years ago.

Security vulnerabilities are a consistent threat to cybersecurity.

A few years ago, I was put in charge of running an event for a small business. Our small team launched a big campaign, pouring resources into ads, emails, and social media. But when the results came in, we had a problem—while conversions were up, we had no idea which channel was actually working.

When I entered the corporate industry five years ago, I used to access the web via a local area network (LAN) server. When every website you browse is monitored, it raises alarming questions regarding security and encryption.

Modern businesses share digital space with one another and the internet, so the possibility of security attacks or breaches has increased significantly.

I watched it happen in real-time.

Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.