Talkwalker offers access to a huge variety of data sources and provides a lot of innovative functionality for social listening such as an AI engine that allow us to classify our data The developers constantly improve the user experience and data analysis by frequently adding new features.

Le nombre élevé de filtres qui permet un paramétrage assez fin; la possibilité de crawler différentes plateformes/médias sur un même sujet; les mises à jours régulières afin de proposer un outil apte à exploiter au mieux la data; la prise en compte des feedbacks par les équipes Talkwalker en vue de faire évoluer la plateforme.

TW is completely open and customizable. It can be used for detailed social monitoring and web listening but also for more unhortodox purposes. Data import, API, AI engine and other features gives the opportunity to imagine and create new ways to use data to accomplish marketing and communication objectives.