First and foremost, SightX is a market research company with great leadership - they get it. This foundation guides a practical approach in developing its insights platform. In comparison, too many companies in the DIY space are trying to force fit their tech "solution" and lack a full understanding of how to conduct research. Also, SightX offers really good customer support and is a good value for the money.

The best part is all the tools built into the back end of the platform — I can run all sorts of analyses myself, without having to hire a data scientist

SightX has 90% of the functionality at 25% of the cost of other platforms like Qualtrics. It's everything needed to do quick, accurate research with a wide variety of methodologies like conjoint, maxdiff, van westendorp, etc.