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That I can access it anywhere. Other team members can add to the business CRM. It was easy to upload information at the setup. It is easy to update the information. It is great at keeping the information and show its relevance with the subject line. Reduces my search time.

I love how I can work to customize the tool to my liking without being able to break a thing. Felt like I became an experienced administrator in only a few hours with no previous exposure to a CRM solution of any kind.