I love the extreme ease of use of the interface as well as the support provided by the DataXu team. I just love how it verified my gut instinct of where the business was heading. The marketing team has relied t heavily on skewed data based on 1st party interactions. This never sat well with me because the sample set itself was very limiting. How can we pin point our demographic when most of our demographic is unwilling or ineligible for 1st party interactions?

I think DataXu's strongest aspect of their value prop in programmatic their multi-channel DSP. Not only is the quality and transparency of their DSP inventory verified through their OpenRTB consortium in line with IAB standards, but it is supported by the only real-time multivariate decision system that capable of applying cross-channel learnings.

DataXu war ein einfacher Medienpartner, mit dem man zusammenarbeiten konnte. Ihr Produkt ist sehr unkompliziert und verständlich, selbst mit so fortschrittlicher Medien- und DSP-Technologie. DataXu hatte auch großartige Statistiken in Bezug auf die Reichweite des Publikums und die Sichtbarkeit der Anzeigen.