I like the connectivity between modules and the fact that you can view all the activity associated with a single record

Support is always on hand. Easy to use layout.

Firstly the support is outstanding and the customisation options are exceptional. The flexibility of the system beats anything else we tried (and we tried a lot, and were a previous user of Dynamics). The interface is fresh and easy to use, making it easy for every member of our team to engage with CRM and use it the way that suits the individual best. We have now been using OpenCRM for close to 2 years and we continually acknowledge what a good decision it was to use OpenCRM. I should mention that we gained a stack of functionality for a fraction of the price of Dynamics. We are medium sized organisation with relatively complex CRM needs (service, contracts, asset registers, sales, marketing, campaigns) and OpenCRM was extremely well priced for the functionality we got.