All the data collected for each user, the fact that it can be setup to respect GDPR rules. The aggregation of events and statistics. It is very easy to implement and start working with. I also like the fact that it has built-in functions to switch to different websites and user groups.

I like detailed dashboard and ease of tracker functions to watch user activity closely.

Really like how Matomo protects my privacy with advanced Privacy features , also there is no data limit with Matomo. Loved the In-depth Analytics.Log files are already available so it makes sense to make the most of this information.Also provides me important reports about the users and in and their interaction.