The ease of managing and paying incentives to users.

I love how they know what the research process is like. Their features are tailored towards User Researchers, so I find that to be extremely helpful. I also really like how you can easily manually confirm users, reinvite users, etc.

At a large financial tech company, Ethnio provided us with compliance and security customization like crazy, which was hugely important. Aside from Qualtrics, Ethnio was the only other product that got through security. Ethnio is created specifically for UX Research, and it shows. There are a bunch of tools out there, but none with Ethnio's functionality. You can tell Ethnio was built with real research projects in mind. Every research project is different, needs specific participants, screeners, etc., and Ethnio really understands that and has tons of tools that help you really customize and templatize projects. We leaned heavily on Ethnio's "Pool" feature to house our participant database, where we could filter for specific criteria, and set up "Pool Rules" so we weren't emailing people too often or having the same people in our research projects back to back. The difference between using Ethnio and using tools that were not designed for participant management was like night and day. Lastly, customer service was incredible. Very friendly, quick response time, always available to jump on a call or demo, and just a great team to work with all around.