1. The project successfully increased paid acquisition by 10x compared to the low season and 3x compared to the high season of the previous year, resulting in a substantial rise in new customer volume week after week. Various channels were tested, with Google Ads emerging as the top performer and receiving further investment. 2. While attracting many more new visitors, conversion rates in the funnel remained stable, even improving by 19% at the bottom of the funnel ( first app visit to paid subscription). However, rapid scaling led to a higher-than-expected cost per click (CPC), resulting in a 19% increase in cost per customer compared to initial projections. 3. New customer growth from paid channels continued to rise dynamically week over week during the entire project.

1. Two-digit increase in the number of new buyers (after implemening an additional signup flow suggested by Skalski Growth) 2. Decrease in Paid CAC 3. Implemented GA4 and ad platform tracking tracking They are very results-oriented. Rather than generating automated, generic audits, they genuinely made an effort to understand our business and adapt to our unique context and needs. They are also very skilled in SEO and PPC and can use these channels as tools to achieve business goals

1. Revenue from Google Ads increased by 252% 2. Costs increased by 132% 3. ROAS increased by 190%