Our challenge was to improve our reporting of the results of quantitative market research studies. The usual workflow was to analyze first the data with SPSS / RStudio and then put together a PowerPoint presentation with the results, that was shared internally. Especially if you need to look at the data from many different perspectives and different filters (age groups, different products, locations, etc) we needed to create one PowerPoint slide just to answer one specific question. Believe me, that was a lot of slides. With datapine’s interactive dashboards we were able to show the analysis results on one single dashboard with all the filter options we need. This makes the presentation of the analysis results way more effective and interactive. Moreover, especially for ongoing tracking studies where you get every month the same data (for example for the customer satisfaction, NPS, etc.), we save a lot of time, as the complete process is now automated.
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