My favorite thing about the tool is its user-friendly interface. It enabled everyone in my company to start working with the data available and significantly reduced the risks of errors. The dashboards are easy to create and they offer a wide range of simple and advanced chart options to visualize our most important KPIs in the best way possible. I was especially impressed with the predictive analytics feature. I just had to insert the required data points and the tool was able to predict future outcomes in my data with neural networks technology, something that I haven’t seen in many tools so far.

The possibility to create advanced visualizations and dashboards for all my marketing data without restrictions. I can simply connect my data sources and create as many charts and dashboards as I need, whether on an ad hoc or strategic basis. I can assign viewers and share my reports with anyone who needs to get the information and automate the whole process, if needed. They have great dashboard templates, which make it quite easy to build professional KPI dashboards. You also get auto-generated dashboards, for example when you connect your google analytics or twitter via API. The interface is very intuitive and easy to use so I like it as a marketing analytics solution that really delivers on what I need.

I’m amazed by the automation features. I can track the financial performance on a detailed client level, accompanied with great visuals and automation possibilities that saved me numerous working hours. All the relevant metrics I compiled into a single interface and I have a clear overview of the development as well as potential issues before they occur. If I need to customize your tracking, the simple drag-and-drop works great. I am also a fan of their intelligent alerts, especially of the neural network algorithm.