The Claravine tool is very user friendly and easy to integrate with the Adobe platform. Personally, I love that we can customize each template that we create in order to meet the users needs. Additionally, the validating process is a huge reassurance to the analytics side of the house because we can ensure that campaigns are properly tagged and will make it into Adobe without user error. Additionally, the new features (like the bulk upload) are only helping the usability of the platform. We are starting to use Claravine more by onboarding more internal teams onto the platform with all of the new enhancements.

The flexibility and endless possibilities you can use claravine for. not only is it great to create UTMs but it allows us to use the platform to align on campaign name nomenclature for Paid and organic campaigns. This tool is so much more than just a UTM builder

Claravine enables us to have cohesive and valuable data on tracking links across hundreds of campaigns. The platform enforces our data taxonomies and naming conventions, so that we can look at performance across all channels and devices.