I like that I can monitor changes on specific pages. For instance, if I want to see how pricing may have changed from a competitor, it's easy to set up monitors for the exact section I'm looking for. It's also useful to compare how different brands approach their messaging.

Ability to select individual words or phrases that become absent. Ability to choose intermittent evaluation (e.g., once every few days).

We use this to monitor webpages of interest to use - something which we previously did manually.