What stood out to me first about Adjust is how easy the interface is to get used to. It doesn’t take long to navigate around, and connecting with other platforms feels smooth. The performance is stable, pricing is reasonable, support responds quickly, and the AI features are helpful for campaign optimization

supportive information, UI/UX friendly, attribution technology helps target the right audiences

I like how clearly it distinguishes between organic and paid installs. It helps me see exactly how my ASO efforts are being boosted by our UA campaigns, which is crucial for calculating the 'organic lift' for our app