Problem identification and the questions you need to ask in order to uncover a problem. I love how deep the question "WHY?" can go when you are looking for problems. I feel that many people will only scratch the surface of what needs to be understood when product-centric selling. Problem-centric selling takes is so much deeper to the point of understanding the entire business, just to be an expert on solving 1 problem

With Gap selling, you're more problem focused than product focused. We are helping people solve their problems as opposed to us trying to simply sell them a product.

Gap Selling hat geholfen, eine andere Perspektive auf den Verkauf zu bieten, um das Engagement zu fördern und das Verständnis für die Verkaufsreise zu verbessern.