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Hootsuite Bewertungen & Produktdetails

Hootsuite Übersicht

Was ist Hootsuite?

Zu viele Marken sind schlecht in sozialen Medien. Ihre muss es nicht sein. Es beginnt mit den richtigen Werkzeugen. Tausende von Marken verlassen sich auf die Plattform und Lösungen von Hootsuite, um brillante Social-Media-Kampagnen zu starten, 5-Sterne-Erlebnisse im sozialen Handel zu bieten und alle Kundenkonversationen an einem Ort zu verwalten. Mit Hootsuite können Sie Beiträge über mehrere soziale Netzwerke hinweg (einschließlich Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest und YouTube) sicher planen, organische und bezahlte soziale Inhalte zusammen verwalten, Kundenkonversationen einfach im Blick behalten und umsetzbare Echtzeit-Einblicke aus sozialen Medien gewinnen, um kritische Geschäftsentscheidungen zu treffen – alles von einem intuitiven Dashboard aus. Als die weltweit am meisten vertraute Lösung für das Management von sozialen Medien kann Hootsuite Sie mit Expertenzertifizierungen, Schulungen und Coaching in den Bereichen Social Marketing, Social Listening, Kundenbetreuung und sozialer Handel auf Erfolgskurs bringen. Erzielen Sie bessere Ergebnisse und holen Sie mehr aus sozialen Medien mit Hootsuite heraus.

Hootsuite Details
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Unterstützte Sprachen
Arabic, German, English, French, Italian, Portuguese, Spanish
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Produktbeschreibung

Hootsuite ist der führende Anbieter im Bereich Social-Media-Management und wird von mehr als 18 Millionen Nutzern vertraut. Mit Hootsuite können Sie Beiträge sicher planen, an Gesprächen teilnehmen und Ihre soziale Leistung an einem Ort verfolgen, was Ihnen die richtigen Werkzeuge bietet, um Ihre Marken, Unternehmen und Kundenbeziehungen mit sozialen Medien zu stärken.


Verkäuferdetails
Verkäufer
Hootsuite
Unternehmenswebsite
Gründungsjahr
2008
Hauptsitz
Vancouver, BC
Twitter
@hootsuite
7,061,256 Twitter-Follower
LinkedIn®-Seite
www.linkedin.com
1,664 Mitarbeiter*innen auf LinkedIn®
Beschreibung

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


M
Übersicht bereitgestellt von:
Customer Engagement @ Hootsuite

Aktuelle Hootsuite Bewertungen

Verifizierter Benutzer
B
Verifizierter BenutzerKleinunternehmen (50 oder weniger Mitarbeiter)
4.5 von 5
"A comprehensive and extensive social media tool."
It is very easy to navigate the tool and to gain the insights necessary to better understand what is working and what isn't within our social media...
Adrian L.
AL
Adrian L.Unternehmen mittlerer Größe (51-1000 Mitarbeiter)
5.0 von 5
"Great tool for managing my social media calendar"
It supports every social media channel that my company uses. Super easy to implement and use.
Rebecca D.
RD
Rebecca D.Kleinunternehmen (50 oder weniger Mitarbeiter)
5.0 von 5
"Very easy to use and post on multiple platforms"
ease and user interface are great and very helpful for our operations!

Hootsuite Preis

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Hootsuite Medien

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Hootsuite Video abspielen
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Hootsuite Video abspielen
How to use OwlyWriter AI to generate social captions in 60 seconds!

Offizielle Downloads

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Video-Reviews

5,497 Hootsuite Bewertungen

4.2 von 5
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5,497 Hootsuite Bewertungen
4.2 von 5
5,497 Hootsuite Bewertungen
4.2 von 5

Hootsuite Vor- und Nachteile

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Gesamtbewertungsstimmung für HootsuiteFrage

Implementierungszeit
<1 Tag
>12 Monate
Return on Investment
<6 Monate
48+ Monate
Benutzerfreundlichkeit der Einrichtung
0 (Schwierig)
10 (Einfach)
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Victoria C.
VC
Marketing Manager
Kleinunternehmen(50 oder weniger Mitarbeiter)
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Was gefällt dir am besten Hootsuite?

Hootsuite is a powerful tool for managing multiple social media accounts from one central platform. One of the standout features for me is the ability to quickly pull a wide range of data and select specific accounts for analysis. The platform offers robust comparison abilities, allowing you to analyze performance across different time frames. The scheduling feature is also a huge plus — I can plan posts and schedule them to be published at the optimal times, across multiple channels simultaneously, which saves a ton of time. Additionally, the reporting feature is fantastic. It provides in-depth insights into which types of content perform best, making it easy to measure engagement, monitor progress, and present data to the team. The range of metrics available for each account is impressive, and I appreciate that Hootsuite regularly publishes blogs to help users maximize the platform's potential. Overall, it simplifies the process of managing social media and gives you all the tools needed to improve performance.

Overall, while Hootsuite is incredibly helpful and efficient for managing social media and pulling key metrics, these areas for improvement do slightly hinder the user experience. With a few tweaks to the reporting tool and added functionality for bulk actions, it would be a near-perfect platform. Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

While Hootsuite offers many great features, there are a few aspects that could use improvement. The biggest issue I’ve encountered is with the reporting tool. It seems like the main reporting functionality has changed, and I’m no longer able to have my "default" screen include an overview of all my accounts. Now, I have to create individual reports for each account and go into them separately to pull the data, which is a bit more time-consuming. Additionally, the reports seemed stuck on data from 2022 for a while, which was frustrating. I also noticed that the reports can sometimes be inconsistent—if I pull two similar reports, the top posts may differ based on the metric (likes, comments, impressions), which makes it difficult to draw clear conclusions. I really wish there was more consistency between reports. Another downside is the lack of bulk post deletion — it’s a bit tedious to delete individual posts one by one, and it would be great if there was an option to delete multiple posts at once. Lastly, the time frames for comparing data can be limiting. For example, when comparing data from this year to last year, I was unable to go back to January 1st and had to settle for January 15th, which impacted the accuracy of my analysis. Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

Hootsuite is solving the problem of the almost impossible task for a full-time marketing employee to manually pull and evaluate data of posts. This would be impossible for me to pull these numbers and work full time, and saves me hundreds of hours each year by schedule multiple posts at once with just one click. Bewertung gesammelt von und auf G2.com gehostet.

FB
Senior Communications and Marketing Specialist
Kleinunternehmen(50 oder weniger Mitarbeiter)
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Was gefällt dir am besten Hootsuite?

Hootsuite's core functionality as a scheduler is its best feature. While it has added several additional capabilities over the years, I appreciate the fact that it has maintained the planning and scheduling feature at the highest level. Many SaaS companies tend to lose their focus and let the element that originally brought people to the product go to the wayside after a few years, and Hootsuite has not. As someone who does social media across three companies and four networks, it's nice to have a one-stop shop for social media. I also like that days are labeled for what national days or relevant events (ex. Valentine's Day, the Superbowl, etc) are occurring, which helps me ensure that I don't miss an important posting theme. I also like the analytics platform, especially for social networks (like X) that charge for analytics tracking. It's nice to have everything in one place. Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

I have not been a huge fan of the Listening feature on Hootsuite, as it doesn't capture conversations well within my hyper-niche market. However, if you are a company that is looking to track and capitalize on large trends or broad subjects, it's likely a more useful feature. I also don't use the Ads feature, as I find that it is just easier to manage my ads on the network itself. Finally, I continually struggle with posting videos to X on Hootsuite, as it pushes back for size restrictions that posting directly to the platform does not seem to have as an issue. Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

Social media management can feel like a never-ending job that you have to be on top of 24/7. With Hootsuite, I can plan and schedule out dozens of posts as far ahead as I like, which takes a lot of the stress of social media management away. I can also be more intentional and strategic with things like timing because I don't have to worry about being physically available to post something at an ideal time. Hootsuite makes it such that, if I take a vacation, I know my posts are still going to go out when they're supposed to. Bewertung gesammelt von und auf G2.com gehostet.

BG
Communications/Public Affairs Manager
Unternehmen mittlerer Größe(51-1000 Mitarbeiter)
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Was gefällt dir am besten Hootsuite?

Brethren Mutual has used Hootsuite as its social media management software for over nine years! We love the ease of use of the product, the ability to plan out our social media experienace for customers in advance, and enhance our posts with Hootsuite's built-in AI capability. One of the best upsides of the software is that employees of all skill-sets can be trained to use the software to ensure our social media messages don't skip a beat! Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

I haven't found any downsides of Hootsuite in our nine years of using the product. That's why we keep using it! Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

Brethren Mutual had no social media strategy when we began using the product years ago. Hootsuite taught us what an effective social media strategy should look like! We were struggling to identify what content made the most impact to our publics. Hootsuite's analytics feature allowed us to drill down and find out what type of posts were getting the most engagement. Bewertung gesammelt von und auf G2.com gehostet.

Ross F.
RF
Operations Advisor and EV Product Specialist
Unternehmen mittlerer Größe(51-1000 Mitarbeiter)
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Was gefällt dir am besten Hootsuite?

The scheduler works the vast majority of the time, but not when you're @-mentioning people - that fails every single time. I like that the algorithm will auto-suggest times to post.

Implementation was pretty problem-free, tbh. It doesn't usually disconnect too often - much less than it used to a few years ago.

I haven't had to use their customer support, so no comment there. Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

Where's the Bluesky support? The world is moving away from Twattir - why don't you support Bluesky yet?

There's too many popups and banal "helpful tips" that get in the way of the workflow. Bless your heart, Hootsuite, but I don't need to be pushed into "watching a short video" about when to post every third time I schedule a post when I'm doing a whole batch of them.

I lowkey hate that the scheduler will only show you a week at a time with any detail. Let me see the whole month at a glance, but show me just enough to make sure that I've got posts scheduled for all my channels. Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

It lets me schedule content well in advance so I can bang out a big batch without having to check in every day. Without Hootsuite, we effectively wouldn't have a social media presense because it would be too time-intensive. Bewertung gesammelt von und auf G2.com gehostet.

Hayley C.
HC
Marketing Communications Specialist
Kleinunternehmen(50 oder weniger Mitarbeiter)
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Was gefällt dir am besten Hootsuite?

Hootsuite makes scheduling social posts simple. Being a marketing team of one, it saves me loads of time being able to schedule months in advance. I recently began running ads though the platform as well, and I wish I would've dove into this feature earlier. Ad managers like Meta and LinkedIn are overly complicated in my opinion, and Hootsuite's ad tool simplifies it down making it quicker and easier to implement. Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

I do wish Hootsuite would integrate with more social features like being able to post LinkedIn polls, document posts, and other items like that. It would also be convenient if we could add the music and location tagging in the post scheduler. The listening tool as well needs some work. I feel as though tons of un-relevent results come through when I am searching for my keywords. Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

Time management being able to schedule posts in advance, simplification of running ads, analytics that are more easy to understand. Bewertung gesammelt von und auf G2.com gehostet.

SH
Content Coordinator
Kleinunternehmen(50 oder weniger Mitarbeiter)
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Was gefällt dir am besten Hootsuite?

I mostly use Hootsuite for scheduling, which i find very convenient. I know a few of my team members really like the streams, but I personally like being able to have the calendar view across all or osme accounts. I definitely use hootsuite daily and find it easy to use the main features. Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

I think it could be a little more user friendly in learning to take advantage of everything hootsuite has to offer. The hootsuite academy is also kind of boring and it would be nice if it were more interactive to learn instead of just reading. Additionally, I've been looking at lately.ai or other softwares for some of my other clients to see about how i can integrate AI scheduling and content creation into my calendars and would love to see more of that in hootsuite. Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

Scheduling and planning content calendars across clients, platforms, and accounts in one place. Bewertung gesammelt von und auf G2.com gehostet.

Guido M.
GM
Executive Director
Kleinunternehmen(50 oder weniger Mitarbeiter)
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Was gefällt dir am besten Hootsuite?

It saves a lot of time. Instead of jumping between different apps, you can plan and organize everything in one place. It’s really helpful for keeping things consistent and staying on top of your posts.

The insights and tracking are also a big plus. It gives you a clear picture of how things are performing so you can adjust as needed. Having everything in one spot makes it easier to see what’s working and what’s not. Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

One downside is the cost. The free version is okay for basic needs, but if you want better features, the price can add up quickly.

Another issue is usability on mobile. While the desktop version works well, the mobile experience could be smoother. It’s not always as intuitive as you’d expect, which can be frustrating if you need to manage things on the go. Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

Analytics for use in developing grant applications and using the analytics to show sponsors our reach. Bewertung gesammelt von und auf G2.com gehostet.

Julia D.
JD
Marketing Communications Specialist
Unternehmen mittlerer Größe(51-1000 Mitarbeiter)
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Verifizierter aktueller Benutzer
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Was gefällt dir am besten Hootsuite?

I love how Hootesuite makes it easy to schedule and post on all my channels from one place. I've also used it at times when I was managing more than one company's socials, and it was so helpful to not have to sign into a different account every time. It's very easy to use. I use it every day to monitor our incoming messages and comments. I also really like the analytics feature, which sends me a monthly report so I don't have to go to each individual platform to pull reporting. Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

One of the things I don't like is that it's not always up-to-date on platform dimensions and requirements. It will say that a codec isn't accepted by a platform, but if I go to that platform directly, I can post the video with the same codec. It's not always up-to-speed. Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

It's solving the problem of time and ease. Being able to manage everything in one place (for the most part) is absolutely golden! Bewertung gesammelt von und auf G2.com gehostet.

Jamie G.
JG
Product Marketing Manager
Kleinunternehmen(50 oder weniger Mitarbeiter)
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Was gefällt dir am besten Hootsuite?

We have been using Hootsuite for nearly 10 years and we schedule all of our daily social media posts each week.

Over time, we have seen Hootsuite dedicated to improving its services each year. I love that I can schedule my social shares, answer questions, and make comments all in one platform.

Hootsuite is very easy to implement with a simple setup and UX that is intuitive and geared to small business owners with many tasks.

It was super easy to integrate our existing social media channels into Hoosuite's platform. With just a few clicks we were ready to create and schedule social shares.

We've only had to reach out to Hootsuite customer service twice in all these years and they were quick to help us find a solution and get the most out of their product. Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

Hootsuite is a great product at an affordable price point. However, I wish there were a way to integrate Pinterest and TikTok in a seamless manner. Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

We are a very small business with only a few team members. Having Hootsuite enables us to schedule posts and cover our social media reach without having to spend a lot of time each week. It's very convenient and works great for our needs! Bewertung gesammelt von und auf G2.com gehostet.

Holly L.
HL
Community Engagement and Social Media Manager
Kleinunternehmen(50 oder weniger Mitarbeiter)
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(Ursprünglich )Informationen
Was gefällt dir am besten Hootsuite?

First, I appreciate that Hootsuite offers a discount for non-profits. My next favorite quality is that It is very user-friendly product to use. I am able to schedule across multiple social media apps. Hootsuite offers many educational opportunities- real ones- not just ones to sell their app that you do not really learn new things. I am also able to generate reports and compare social media numbers over time. I can see what is working and what isn't - what types of social media to lean into at any given time. It is easy to get support and speak to an employee. Bewertung gesammelt von und auf G2.com gehostet.

Was gefällt Ihnen nicht? Hootsuite?

I am not sure if this is something that Hootsuite can fix or if it is an Instagram issues but I cannot schedule alt text for Instagram. I want our content to be accessible and I would really appreciate being able to schedule alt text for Insta just like I can for Facebook, LinkedIn etc. I am also hoping the Hootsuite will add Bluesky to available apps. Bewertung gesammelt von und auf G2.com gehostet.

Was ist ein Problem? Hootsuite Solving und wie profitieren Sie davon?

It is important to be able to schedule across social media in one place. I have used the free options that come with different apps but it is time-consuming and you end up doing a lot of repetitive work. It also helps me compare analytics across different social media apps rather than relying on each social media apps offerings and then having to pull those together to analyze myself. The webinars offered also help me keep up-to-date on what is happening in social media- what the trends are- where to start expending effort next. These can all change quickly in social media so it is nice to essectially get free continuing education on a consistent basis. Bewertung gesammelt von und auf G2.com gehostet.