Bei der Bewertung der beiden Lösungen fanden die Rezensenten OnAudience.com - Data Management Platform einfacher zu verwenden, einzurichten und zu verwalten. Allerdings bevorzugten die Rezensenten es, insgesamt Geschäfte mit Lotame Spherical Platform zu machen.
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
The reporting within lotame, there is always room for improvement.
Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment.
A bit too expensive, but comparing with my past experiences with data providers, this one worth that money.
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment.
The reporting within lotame, there is always room for improvement.
A bit too expensive, but comparing with my past experiences with data providers, this one worth that money.