G2's Public Relations (PR) Software category just got a little bigger with the recent addition of the Online Newsroom Software category. The launch of this new category was prompted by the growing need to help buyers further differentiate press release distribution software, inbound news sources and newswire, and in-house online newsrooms that can serve as a central hub for a business. Additionally, this helps shine a spotlight on our customers' software products within the PR space.

Online newsrooms—the powerhouse of your brand

Brand identity is like the magnet at the heart of your company. It can dictate the way your business is perceived and is what attracts the appropriate audience, buyers, and customer profiles to your brand. PR and marketing tools are key to maintaining a consistent voice and brand image, but one tool that often gets overlooked is the power of online newsroom software. 

Online newsrooms are trusted sources that drive journalists and consumers to your website. Not only does it build trust between your company and your audience, but it also helps you remain a competitive and reliable resource to go to. Traditional PR is different from what it once was, so using online newsroom software and keeping the information up to date is key to staying relevant and top-of-mind with an audience. 

With this software, your teams can create a newsroom that emulates the essence of your brand, from the logo to layout, color, and theme, by staying true to your brand's aesthetic. Additionally, it's essential to optimize your articles and boost SEO by integrating with your existing PR software to help measure the traffic and effectiveness of your newsroom and articles.

Online newsroom software reviews on G2

There are many benefits to online newsroom software, but don't take it from me—listen to the customers. Plenty of reviews have been left on G2 by customers who have purchased the leading online newsroom software for their business and set up a newsroom for their brand. 

One of the main features of online newsroom software is its white-labeling abilities and branding to match the look and feel of your website and brand. Overall, the ability to organize information that complements the design of your brand is what customers rave about the most.

One G2 review on an online newsroom software notes:

“I Love the NewsRoom feature where I can arrange all of my news in an aesthetically pleasing manner.” 

Another customer notes in their review what they like best about the software:

“...the ability to build a branded newsroom that seamlessly replicates the design of our website. “ 

Additionally, customers shared that they value the features that allow them to share loads of information directly with their customers as well as store and organize archived content. 

They have the following to say about online newsroom software:  

“The most effective way to present lots of information and assets to time-starved journalists.”  

And: 

“...the newsrooms is a great way to archive and keep all of your companies PR releases in one place.” 

What to expect from online newsroom software

The key to a successful online newsroom starts with relevant and exciting content. Companies that can continue to adapt to the ever-changing audience demands while remaining true to their business's brand identity and core values will keep the target audience's trust and loyalty. 

Currently, G2's Online Newsroom Software category has 11 products but is expected to continue growing as more vendors attempt to differentiate their PR software offerings. The products in the Online Newsroom Software category are often represented in the Press Release Distribution, PR CRM, Media Monitoring, or even PR analytics categories or offer those features. It will be interesting to see this category grow and how G2's PR categories continue to expand over time.  

Edited by Shanti S Nair