10 Best Free Social Media Management Tools in 2024

Keeping up with multiple social media accounts can quickly turn into a non-stop onslaught of activity that requires you to stay on top of content development, audience engagement, and performance analysis.

But before you start thinking about paying for a marketing app, consider the advantages of free social media management software. These platforms offer a surprising and affordable range of features, from scheduling posts to analyzing user interactions.

Busy entrepreneurs, social media enthusiasts, and anyone who wants to strengthen their online presence should learn to wield social media management software like a secret weapon. Imagine powerful scheduling capabilities, insightful analytics, and budget-friendly operation within a single program. 

This list gives you what you need to navigate the wide selection of free social media management solutions. You’ll find in-depth reviews, pros and cons, and a comparison table of all options so that you can find the right match.

How did we select and evaluate the best free social media management tools?

At G2, we rank software solutions using a proprietary algorithm that considers customer satisfaction and market presence based on authentic user reviews. Our market research analysts and writers spend weeks testing solutions against multiple criteria set for a software category. We give you unbiased software evaluations – that's the G2 difference! We didn’t accept payment or exchange links for product placements in this list. Please read our G2 Research Scoring Methodology for more details.

The top 10  free social media management tools of 2024

Our list below comprises real user reviews from the best social media management category page. It’s important to note that in the context of this list, vendors offering a free trial are also considered free. 

To be included in this category, a solution must:

• Plan and publish social media content
• Manage multiple accounts
• Respond to inquiries
• Automate and schedule social media posts
• Store content and archive posts

This data was pulled from G2 in 2024. Some reviews may have been edited for clarity. 

1. HubSpot Marketing Hub

HubSpot Marketing Hub offers a full social media management suite. It unifies social media and martech operations in a single comprehensive dashboard so you have the power to schedule posts across platforms, monitor engagement, and analyze performance. Further, you can integrate social media with your customer relationship management (CRM) for targeted campaigns and lead nurturing. 

What users like best:

"It was quick to get up to speed using the HubSpot Marketing Hub. I can quickly build landing and website pages, view analytics, run A/B tests, and optimize my pages for the best results. The tool is very approachable – I have a lot of CMS experience, so this was a breeze. Still, even our team members who have less of that specific type of experience have been able to pick it up quickly and impact campaign efforts."

- HubSpot Marketing Hub Review, Caleb B.

What users dislike:

"The learning curve is long, and we needed to consult with an expert to familiarize ourselves with the tool. Some integrations are unavailable, forcing us to use third-party tools. Building dashboards for custom reports is time-consuming, and the platform lacks features comparable to PowerBI. I wish HubSpot's reporting included AI capabilities to generate specific custom reports based on particular requirements."

- HubSpot Marketing Hub Review, Rajat A.

2. Hootsuite

Hootsuite has proven itself as a stellar social media management solution in the digital marketing industry. It schedules posts, analyzes lead conversion and golden ratios, runs lead generation campaigns, and optimizes metrics. Assigning tasks, managing approvals, and collaborating with your team on social media projects are just a few more reasons why Hootsuite makes the Top 10 list.

What users like best:

"It still shocks me how quickly Hootsuite adopts new trends (such as AI) and how frequently they update their software to enhance the customer experience."

- Hootsuite Review, Alessia B.

What users dislike:

"Not being able to tag Instagram accounts within Hootsuite is a major downside. 100% of the time, I need to edit the post once it's been posted just to tag relevant users. Being able to tag a collaborator for IG posts would be a godsend as well! Customer success agents could use some improvement regarding timeliness with their responses."

- Hootsuite Review, Laine C.

3. Sprout Social

Sprout Social focuses on audience intelligence and impact while acting as a hub for managing planning, engagement, and analytics for all your social media accounts. It provides calendar access, date and time slot automation, and campaign management metrics. Track mentions, comments, and messages across different social channels. Respond to messages and interact with your audience directly using Sprout Social.

What users like best:

"Sprout makes it easy for teams to collaborate and for me to have a central hub for all the accounts and brands I manage. The scheduling and calendar tools make my daily life much easier, and the reporting is very insightful. I'm also quick off the jump whenever there's a question or request I need to respond to ASAP."

- Sprout Social Review, Kristen H.

What users dislike:

"It can be hard to collaborate in Sprout, and the more people you add to your account, the messier workflows can become. I wish you could designate certain project teams or alter permissions from client to client to keep things more organized."

- Sprout Social Review, Skylar B.

4. Zoho Social 

Zoho Social provides a customary dashboard, competitive benchmarking insights, and post-publication engagement metrics. It also helps build a community through feedback and thank-you surveys or email invitations. It’s an easy-to-use, intuitive social media monitoring platform for online brand positioning and marketing strategy.

What users like best:

“Zoho products match all of our small business needs, such as email, social media, campaigns, and chatbots for our webpage, phone, and messaging system, just to name a few. Most importantly, it's very affordable. They even offer free trials for everything and great customer service as well. After a month of using it, we love it.”

- Zoho Social Review, Paul N.

What users dislike:

“There are two things I find frustrating. First, I can't customize the tabs on the page to prioritize the ones I use most. Second, the built-in AI composer isn't my favorite tool for creating posts.”

- Zoho Social Review, Argyro C.

5. Loomly

Loomly, a messaging, and social media analytics tool, helps compose brand messages, schedule posts, suggest captions, polish content, and store web analytics. It double- and triple-checks your work before posting anything on social media. With Loomly’s integration features, you can get updates on projects in real time. It also guarantees your compliance with industry standards and guidelines while setting social media targeting. 

What users like best:

"Unlike other platforms, Loomly is all work and no play. The technology and development of this platform are focused on functionality rather than good visual design. Small businesses are paying for function, not beauty in the backend. The interface is clean, and the wide range of platforms that it integrates with is outstanding. We appreciate how we can separate our hashtags as the first comment on IG, too! It's nice how much we can dial in our Facebook posts, too."

- Loomly Review, Lauren G.

What users dislike:

“Loomly is expanding its capabilities, but some useful features are missing compared to posting directly from social media apps. The format of the Calendar View should be optimized to match how Google Calendar displays the months' view. I don't like how the days are not fixed sizes and the boxes shift shape to fit as much as possible. Also, please add a platform-specific character limit so we know how much we can fit into the captions on TikTok.”

- Loomly Review, Tom T.

6. Simplified

Simplified excels as an all-in-one design, content, and creative copy kit that will help boost your socials. It caters to marketing teams and individual creators by providing a suite of tools, including social media management, content creation, content templates, and collaboration. Connecting you to a design editor, AI writing generators, and landing page builder helps save time and empowers you to work on ad hoc tasks. More than two million brand marketers and publishers are already using Simplified. 

What users like best:

“Simplified makes it easy to manage a brand or brands. With its integration of AI image generation, writing tools, video creation, and editing, you only need one platform to handle it all. Within its 'simplified' interface, social media scheduling and management lets you go directly from idea to implementation with a few intuitive clicks.”

- Simplified Review, Dan D.

What users dislike:

“Can become costly if you have a lot of social media accounts or influence outlets.”

- Simplified Review, Jay G.

7. Buffer

Buffer is a central hub where you can create and plan content for platforms like Facebook, Instagram, Twitter, and Pinterest. It shines with its clean interface and generous free plan, allowing you to schedule posts in advance and keep your social media channels active. It's a great starting point for beginners or anybody managing a few social media accounts.

What users like best:

“The best part of the software is that it is quite fluent and easy to navigate and understand. Also, they have responsive customer support that provides a great user experience. I use this platform daily to manage all my social media accounts and schedule multiple posts at different times for better results. It is quite easy to integrate it with all our other social media accounts in seconds.”

- Buffer Review, Abhishek G.

What users dislike:

“The free version limits the number of simultaneous platforms you can schedule. You'll need to do it separately if you want to schedule on more than three platforms at once.”

- Buffer Review, Aditi J.

8. Agorapulse

Agorapulse offers email credits, business messaging, and social media approvals to help you get the most out of social advertisements and campaigns. It's unique review generation, and feedback management platform lets you use analytical features to gauge your growth. The app monitors social posts across Facebook, Instagram, and other platforms.

What users like best:

“I like how I can invite multiple team members to a project or account so we can all work on it. I also like tracking and sharing analytics with my clients easily and efficiently to provide the best data on our shared progress. My team also enjoys being able to schedule content for a few weeks or even months in advance! This helps for our travels and future campaigns without any hassle.”

- Agorapulse Review, Courtney G.

What users dislike:

“The mobile app could use a ton of work. It's clunky, and I only get notified every hour. I have clients for whom I need to be notified whenever I get a DM or comment. I wish there were a way to set a rule that it will automatically review if it's just someone tagging someone in the comments.”

- Agorapulse Review, Vanessa A.

9. Sendible

Sendible designs brand pitches, monitors social inboxes, and schedules task workflows for over 30,000 digital agencies. Sendible’s centralized hub facilitates social networking interactions, reporting, and computations. This social media board gives you engagement metrics with myriad integrated features management tool that tracks your likes, comments, and reposts of your content. 

What users like best:

“I manage the social media for a multi-county agency with separate accounts for various locations. I love that I can schedule my posts for all or some sites as appropriate and customize them as needed. Before using Sendible, we had to log into each account separately, and it was a huge time suck. This makes it so much faster. Batching is a breeze, and I can now block time off to schedule a month's worth of posts at a time, and sending them to others to review is simple. Don't know what I'd do without Sendible!”

- Sendible Review, Nicole G.

What users dislike:

“I wish the automatic emails you get when a post fails to send were quicker. Sometimes, it can be up to an hour after the post is supposed to go out, which can be a bit of a nightmare, depending on the client and their expectations.”

- Sendible Review, Jennifer B.

10. SocialPilot

SocialPilot’s social media marketing automation software allows you to schedule and analyze your operations to boost your social media reach. Beyond logistical help, its URL shorteners allow you to create customized branded domains for more visibility and recognition. SocialPilot even helps optimize your budget across social network platforms. 

What users like best:

“Everything about SocialPilot makes scheduling your content easy. The formatting of your calendar and scheduled activities with multiple social accounts could not be clearer or more intuitive. If you are an entrepreneur, a small-to-medium business, or just an individual who wants to schedule their content, SocialPilot is a no-brainer, and the price point is perfect. I use SocialPilot to manage eight accounts, and once a week, I can load everything in and have it work with all of my social channels – integration and implementation could not be easier.”

- SocialPilot Review, Kathleen M.

What users dislike:

“The one drawback I've found is the inability to tag accounts while posts are queued. For instance, if I need to tag someone in a LinkedIn post, I can only do it after it is published. This means I need to edit the post later, which necessitates setting reminders to avoid missing it.”

- SocialPilot Review, Isobel S.

Comparison of the best free social media management tools 

If you feel overwhelmed by the wealth of information about free social media management platforms, this comparison table will help you understand all the important aspects:

Frequently asked questions on free social media management tools

Q. What limitations should I be aware of with free plans?

Free plans often limit the number of connected accounts, scheduled posts, or advanced analytics features. Identify your specific needs to see if an upgrade might be necessary later.

Q. Can a free social media management tool schedule posts for different platforms?

Most free social media management tools allow scheduling across various platforms, such as Facebook, Instagram, and Twitter. This helps you maintain a consistent presence and plan your content calendar efficiently.

Q. Do free tools offer any insights into social media performance?

Basic reporting is often included. Look for features that track post-performance metrics, audience demographics, and engagement data. This will help you understand which strategies resonate with your followers.

Q. Are free tools secure for my social media accounts?

Take your digital safety into your own hands. Choose social media management tools with strong security practices. Read reviews and check the company's privacy policy before connecting your accounts.

Free tools, big impact

You don't have to be a social media maestro to conduct the chaos. These platforms will help you simplify your workflow and gain valuable insights to move forward confidently and easily. Pick one to play with and start taking control of your social media presence today!

We hope this list of the best social media management tools helps you find the right solution.

Learn how to create personalized marketing experiences and get insight into integrated marketing communications.

Edited by Aisha West