# Zoho Marketing Automation vs Zoho Marketing Plus Comparison

| | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 113 | 14 | 
| **Largest Market Segment** | Small-Business (60.4% of reviews) | Small-Business (46.2% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### Zoho Marketing Automation

Pros:
- Automation (19 reviews)
- Ease of Use (18 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (8 reviews)

### Zoho Marketing Plus

Pros:
- Helpful (4 reviews)
- Analytics (3 reviews)

Cons:
- Learning Curve (2 reviews)
- Limited Customization (2 reviews)

---
## Ratings Comparison
| Rating | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
  | **Meets Requirements** | 8.1 (82 reviews) | 8.5 (12 reviews) | 
  | **Ease of Use** | 8.1 (82 reviews) | 7.9 (12 reviews) | 
  | **Ease of Setup** | 7.8 (51 reviews) | 8.2 (10 reviews) | 
  | **Ease of Admin** | 7.5 (38 reviews) | 9.0 (5 reviews) | 
  | **Quality of Support** | 8.0 (75 reviews) | 8.6 (12 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.9 (38 reviews) | 8.0 (5 reviews) | 
  | **Product Direction (% positive)** | 8.5 (78 reviews) | 9.0 (12 reviews) | 

---
## Pricing

### Zoho Marketing Automation

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan. 

Key Features:
- Get started with Zoho Marketing Automation with Free trial

[Browse all 4 editions](https://www.g2.com/products/zoho-marketing-automation/pricing)

#### Free Trial

Yes

### Zoho Marketing Plus

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | 8.1/10 | 67 |
| **Zoho Marketing Plus** | 8.9/10 | 6 |

#### Email Marketing

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Building and Personalizing Emails** | 8.2 (48 reviews) | 8.3 (6 reviews) | 
| **Sending Outbound Emails** | 8.6 (45 reviews) | 9.3 (5 reviews) | 
| **Manage Email Deliverability** | 8.6 (45 reviews) | 9.7 (5 reviews) | 
| **Automated Email Responses** | 8.7 (48 reviews) | 9.3 (5 reviews) | 

#### Online Marketing

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (46 reviews) | 9.7 (5 reviews) | 
| **Dynamic Content** | 7.9 (44 reviews) | 8.9 (6 reviews) | 
| **A/B Testing** | 8.1 (41 reviews) | 9.3 (5 reviews) | 
| **Mobile Optimized** | 8.2 (43 reviews) | 8.6 (6 reviews) | 
| **Search Tracking and Optimization** | 7.9 (43 reviews) | 9.7 (6 reviews) | 

#### Lead Management

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Marketing Lead Database** | 8.6 (46 reviews) | 9.7 (6 reviews) | 
| **Data Quality Management** | Feature Not Available | 9.0 (5 reviews) | 
| **Segmentation** | 8.2 (50 reviews) | 8.3 (5 reviews) | 
| **Lead Scoring and Grading** | 8.1 (48 reviews) | 9.3 (5 reviews) | 
| **Lead Nurturing** | 8.5 (50 reviews) | 8.7 (5 reviews) | 
| **Online Behavior Tracking** | 8.2 (47 reviews) | 8.0 (5 reviews) | 
| **Automated Alerts and Tasks** | 8.1 (47 reviews) | 8.0 (5 reviews) | 
| **CRM Lead Integration** | 8.6 (51 reviews) | 9.4 (6 reviews) | 

#### Campaign Management

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Program Management** | 8.4 (46 reviews) | 8.0 (5 reviews) | 
| **Event / Webinar Marketing** | 7.5 (41 reviews) | 9.4 (6 reviews) | 
| **Calendaring** | 8.3 (42 reviews) | 9.0 (5 reviews) | 
| **Budgeting** | 7.5 (40 reviews) | 9.3 (5 reviews) | 

#### Social

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Social Listening** | 8.0 (41 reviews) | 9.3 (5 reviews) | 
| **Social Sharing** | 8.0 (40 reviews) | 8.7 (5 reviews) | 
| **Social Campaigns** | 8.5 (40 reviews) | 8.3 (5 reviews) | 
| **Social Media Engagement** | 8.0 (41 reviews) | 8.3 (5 reviews) | 
| **Social Media Advertising** | 7.9 (42 reviews) | 8.7 (5 reviews) | 

#### Reporting & Analytics

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Basic Reporting** | 8.4 (49 reviews) | 8.7 (5 reviews) | 
| **Web Analytics** | 8.3 (45 reviews) | 8.6 (6 reviews) | 
| **ROI Analytics** | 7.7 (44 reviews) | 9.7 (5 reviews) | 
| **Revenue Analytics** | 7.8 (44 reviews) | 9.0 (5 reviews) | 
| **SEO / Keyword Analytics** | 7.3 (40 reviews) | 8.0 (5 reviews) | 

#### Platform

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Customization ** | 7.7 (36 reviews) | 9.0 (5 reviews) | 
| **Workflow Capability** | 8.6 (41 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (37 reviews) | 9.7 (5 reviews) | 
| **Internationalization** | 7.4 (36 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 7.8 (31 reviews) | 8.3 (5 reviews) | 
| **Performance and Reliability** | 8.3 (38 reviews) | Not enough data | 
| **Output Document Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.3 (5 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (39 reviews) | Not enough data | 
| **Integration APIs** | 7.9 (38 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (37 reviews) | 7.7 (5 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | N/A | N/A |
| **Zoho Marketing Plus** | N/A | N/A |

#### Metrics

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 
| **Engagement** | Not enough data | Not enough data | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 
| **Standard Event Tracking** | Not enough data | Not enough data | 
| **Custom Event Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Reporting

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Trending** | Not enough data | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 
| **Unification Across Devices** | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 

#### Other

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **User Data** | Not enough data | Not enough data | 
| **Site Search Reporting** | Not enough data | Not enough data | 
| **Load Time Monitoring** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | N/A | N/A |
| **Zoho Marketing Plus** | N/A | N/A |

#### Host Tools

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Branding** | Not enough data | Not enough data | 
| **Role-based Access** | Not enough data | Not enough data | 
| **Recording** | Not enough data | Not enough data | 

#### Attendee Tools

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Registration** | Not enough data | Not enough data | 
| **Attendee Live Chat** | Not enough data | Not enough data | 
| **Polls and Surveys** | Not enough data | Not enough data | 

#### Post-Event Tools

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Event Analytics** | Not enough data | Not enough data | 
| **Attendee Reports** | Not enough data | Not enough data | 

#### Integrations

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | 
| **Software Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Webinar

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | N/A | N/A |
| **Zoho Marketing Plus** | N/A | N/A |

#### Text Messaging

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Feature Not Available | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Feature Not Available | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | N/A | N/A |
| **Zoho Marketing Plus** | N/A | N/A |

#### Platform Basics

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | N/A | N/A |
| **Zoho Marketing Plus** | N/A | N/A |

#### Platform Basics

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | N/A | N/A |
| **Zoho Marketing Plus** | N/A | N/A |

#### Survey Management

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | 
| **Question Types** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | N/A | N/A |
| **Zoho Marketing Plus** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | N/A | N/A |
| **Zoho Marketing Plus** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Zoho Marketing Automation** | 7.9/10 | 31 |
| **Zoho Marketing Plus** | 8.6/10 | 7 |

#### Marketing Operations

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **ROI Tracking** | 7.8 (24 reviews) ✓ Verified | 8.6 (7 reviews) | 
| **Data Collection** | 8.1 (24 reviews) ✓ Verified | 8.1 (7 reviews) | 
| **Customer Insights** | 7.8 (24 reviews) ✓ Verified | 8.6 (7 reviews) | 
| **Multi-User Access** | 8.4 (23 reviews) ✓ Verified | 7.9 (7 reviews) | 
| **Spend Management** | 7.3 (22 reviews) ✓ Verified | 7.6 (7 reviews) | 
| **White Label** | 7.2 (20 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Campaign Insights** | 8.5 (23 reviews) ✓ Verified | 9.3 (7 reviews) | 
| **Reports and Dashboards** | 7.8 (25 reviews) ✓ Verified | 9.5 (7 reviews) | 
| **Campaign Stickiness** | 8.3 (24 reviews) ✓ Verified | 8.3 (7 reviews) | 
| **Multichannel Tracking** | 8.3 (23 reviews) ✓ Verified | 8.3 (6 reviews) | 
| **Brand Optimization** | 8.0 (22 reviews) ✓ Verified | 9.5 (7 reviews) | 
| **Predictive Analytics** | 7.1 (21 reviews) ✓ Verified | 8.6 (7 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Zoho Marketing Automation (3):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Zoho Marketing Plus (4):** [Survey Software](https://www.g2.com/categories/survey), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Webinar Platforms](https://www.g2.com/categories/webinar), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Zoho Marketing Automation | Zoho Marketing Plus | 
|---|---|---|
| **Small-Business** | 60.4% | 46.2% | 
| **Mid-Market** | 34.7% | 38.5% | 
| **Enterprise** | 5.0% | 15.4% | 

### By Industry

#### Zoho Marketing Automation

- **Marketing and Advertising:** 22.1%
- **Information Technology and Services:** 11.6%
- **Computer Software:** 9.5%
- **Financial Services:** 5.3%
- **Retail:** 5.3%
- **Health, Wellness and Fitness:** 3.2%
- **Staffing and Recruiting:** 3.2%
- **Education Management:** 3.2%
- **Construction:** 3.2%
- **Hospital & Health Care:** 2.1%
- **Other:** 31.6%

#### Zoho Marketing Plus

- **Internet:** 23.1%
- **Marketing and Advertising:** 15.4%
- **Computer Software:** 15.4%
- **Professional Training & Coaching:** 7.7%
- **Hospitality:** 7.7%
- **E-Learning:** 7.7%
- **Education Management:** 7.7%
- **Computer Hardware:** 7.7%
- **Computer & Network Security:** 7.7%

---
## Alternatives

### Alternatives to Zoho Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14880 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14731 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (370 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (666 reviews)

### Alternatives to Zoho Marketing Plus

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14880 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14731 reviews)
- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (370 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2614 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1139 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (640 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)

---
## Top Discussions

### Zoho Marketing Automation

- Title: [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) — 1 comment *(includes official response)*
  > **Top comment:** "Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.  
Zoho Marketing Automation is an omnichannel marketing..."
- Title: [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Zoho Marketing Automation is equipped with the finest marketing features enabling businesses of any size to go-to-market instantly. Here are a few feature..."
- Title: [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) — 1 comment *(includes official response)*
  > **Top comment:** "A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with..."
- Title: [How can I use this?](https://www.g2.com/discussions/how-can-i-use-this) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.

Use this link to start..."

### Zoho Marketing Plus

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/zoho-marketing-automation-vs-zoho-marketing-plus)