# Zoho Campaigns vs Zoho Marketing Automation Comparison

| | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,041 | 113 | 
| **Largest Market Segment** | Small-Business (79.3% of reviews) | Small-Business (60.4% of reviews) | 
| **Entry Level Price** | Free | Free Trial | 

---
## Top Pros & Cons

### Zoho Campaigns

Pros:
- Ease of Use (33 reviews)
- Automation (24 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

### Zoho Marketing Automation

Pros:
- Automation (19 reviews)
- Ease of Use (18 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (8 reviews)

---
## Ratings Comparison
| Rating | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 8.7 (808 reviews) | 8.1 (82 reviews) | 
  | **Ease of Use** | 8.5 (813 reviews) | 8.1 (82 reviews) | 
  | **Ease of Setup** | 8.5 (521 reviews) | 7.8 (51 reviews) | 
  | **Ease of Admin** | 8.6 (481 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 8.4 (751 reviews) | 8.0 (75 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (470 reviews) | 7.9 (38 reviews) | 
  | **Product Direction (% positive)** | 8.5 (789 reviews) | 8.5 (78 reviews) | 

---
## Pricing

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

### Zoho Marketing Automation

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan. 

Key Features:
- Get started with Zoho Marketing Automation with Free trial

[Browse all 4 editions](https://www.g2.com/products/zoho-marketing-automation/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Zoho Campaigns** | 8.5/10 | 738 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Email Marketing

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Email and Mobile Preview** | 8.5 (615 reviews) ✓ Verified | Not enough data | 
| **Manage Email Lists** | 8.5 (654 reviews) ✓ Verified | Not enough data | 
| **High-Volume Sending** | 8.6 (575 reviews) ✓ Verified | Not enough data | 
| **Building and Personalizing Emails** | 8.5 (644 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (635 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (619 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (529 reviews) ✓ Verified | Not enough data | 
| **Multi-user Account** | 8.5 (296 reviews) ✓ Verified | Not enough data | 
| **Surveys** | 8.4 (282 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **A/B Testing** | 8.3 (431 reviews) ✓ Verified | Not enough data | 
| **Basic Reporting** | 8.7 (593 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (17 reviews) | Not enough data | 
| **Autonomous Task Execution** | 7.8 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (18 reviews) | Not enough data | 

#### Integration

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (401 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.4 (301 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.4 (299 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 8.8 (213 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | 8.7 (199 reviews) ✓ Verified | Not enough data | 
| **E-Commerce Integration** | 8.5 (149 reviews) ✓ Verified | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Zoho Campaigns** | N/A | N/A |
| **Zoho Marketing Automation** | 8.1/10 | 68 |

#### Email Marketing

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.2 (48 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.6 (45 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.6 (45 reviews) | 
| **Automated Email Responses** | Not enough data | 8.7 (48 reviews) | 

#### Online Marketing

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.3 (46 reviews) | 
| **Dynamic Content** | Not enough data | 7.9 (44 reviews) | 
| **A/B Testing** | Not enough data | 8.1 (41 reviews) | 
| **Mobile Optimized** | Not enough data | 8.2 (43 reviews) | 
| **Search Tracking and Optimization** | Not enough data | 7.9 (43 reviews) | 

#### Lead Management

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.6 (46 reviews) | 
| **Data Quality Management** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.2 (50 reviews) | 
| **Lead Scoring and Grading** | Not enough data | 8.1 (48 reviews) | 
| **Lead Nurturing** | Not enough data | 8.5 (50 reviews) | 
| **Online Behavior Tracking** | Not enough data | 8.2 (47 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 8.1 (47 reviews) | 
| **CRM Lead Integration** | Not enough data | 8.6 (51 reviews) | 

#### Campaign Management

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Program Management** | Not enough data | 8.4 (46 reviews) | 
| **Event / Webinar Marketing** | Not enough data | 7.5 (41 reviews) | 
| **Calendaring** | Not enough data | 8.3 (42 reviews) | 
| **Budgeting** | Not enough data | 7.5 (40 reviews) | 

#### Social

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Social Listening** | Not enough data | 8.0 (41 reviews) | 
| **Social Sharing** | Not enough data | 8.0 (40 reviews) | 
| **Social Campaigns** | Not enough data | 8.5 (40 reviews) | 
| **Social Media Engagement** | Not enough data | 8.0 (41 reviews) | 
| **Social Media Advertising** | Not enough data | 7.9 (42 reviews) | 

#### Reporting & Analytics

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.4 (49 reviews) | 
| **Web Analytics** | Not enough data | 8.3 (45 reviews) | 
| **ROI Analytics** | Not enough data | 7.7 (44 reviews) | 
| **Revenue Analytics** | Not enough data | 7.8 (44 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | 7.3 (40 reviews) | 

#### Platform

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Customization ** | Not enough data | 7.7 (36 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (41 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (37 reviews) | 
| **Internationalization** | Not enough data | 7.4 (36 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 7.8 (31 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (38 reviews) | 
| **Output Document Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.3 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.2 (39 reviews) | 
| **Integration APIs** | Not enough data | 7.9 (38 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (37 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Zoho Campaigns** | 8.2/10 | 234 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Templates

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Text and Themes** | 8.3 (205 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | 7.7 (181 reviews) ✓ Verified | Not enough data | 
| **Proofing** | 8.1 (189 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.0 (81 reviews) | Not enough data | 

#### Edit

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Pre-Made** | 8.0 (197 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.2 (102 reviews) | Not enough data | 
| **HTML** | 8.3 (191 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Analytics** | 8.6 (195 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.6 (176 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.5 (176 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.2 (74 reviews) | Not enough data | 

#### Generative AI

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (8 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Zoho Campaigns** | 8.8/10 | 13 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Text Messaging

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Bulk SMS** | 9.1 (13 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 9.1 (13 reviews) | Not enough data | 
| **Automatic Replies** | 8.3 (12 reviews) | Feature Not Available | 
| **Automatic URL Shortening** | 7.6 (12 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 9.2 (12 reviews) | Not enough data | 
| **Transactional SMS** | Feature Not Available | Not enough data | 

#### SMS Platform

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Reporting** | 8.8 (13 reviews) | Not enough data | 
| **Automation** | 9.3 (12 reviews) | Not enough data | 
| **White Label** | 8.9 (12 reviews) | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **API Integration** | 9.3 (12 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Zoho Campaigns** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Zoho Campaigns** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Zoho Campaigns** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Zoho Campaigns** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Zoho Campaigns** | N/A | N/A |
| **Zoho Marketing Automation** | 7.9/10 | 31 |

#### Marketing Operations

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.8 (24 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.1 (24 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (24 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.4 (23 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 7.3 (22 reviews) ✓ Verified | 
| **White Label** | Not enough data | 7.2 (20 reviews) | 

#### Campaign Activity

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.5 (23 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 7.8 (25 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.3 (24 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (23 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.0 (22 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.1 (21 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Zoho Campaigns (3):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to Zoho Marketing Automation (5):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Zoho Campaigns | Zoho Marketing Automation | 
|---|---|---|
| **Small-Business** | 79.3% | 60.4% | 
| **Mid-Market** | 17.8% | 34.7% | 
| **Enterprise** | 2.8% | 5.0% | 

### By Industry

#### Zoho Campaigns

- **Information Technology and Services:** 11.8%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.0%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.5%

#### Zoho Marketing Automation

- **Marketing and Advertising:** 22.1%
- **Information Technology and Services:** 11.6%
- **Computer Software:** 9.5%
- **Financial Services:** 5.3%
- **Retail:** 5.3%
- **Health, Wellness and Fitness:** 3.2%
- **Staffing and Recruiting:** 3.2%
- **Education Management:** 3.2%
- **Construction:** 3.2%
- **Hospital & Health Care:** 2.1%
- **Other:** 31.6%

---
## Alternatives

### Alternatives to Zoho Campaigns

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2608 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7414 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1139 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1111 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (744 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12981 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)

### Alternatives to Zoho Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14868 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (370 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)

---
## Top Discussions

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

### Zoho Marketing Automation

- Title: [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) — 1 comment *(includes official response)*
  > **Top comment:** "Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.  
Zoho Marketing Automation is an omnichannel marketing..."
- Title: [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Zoho Marketing Automation is equipped with the finest marketing features enabling businesses of any size to go-to-market instantly. Here are a few feature..."
- Title: [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) — 1 comment *(includes official response)*
  > **Top comment:** "A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with..."
- Title: [How can I use this?](https://www.g2.com/discussions/how-can-i-use-this) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.

Use this link to start..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/zoho-campaigns-vs-zoho-marketing-automation)