# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Keap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Marketing Cloud excels in delivering a comprehensive view of customer interactions, which is crucial for creating personalized, multi-channel marketing campaigns. Users appreciate its advanced automation features, particularly the Journey Builder, which allows for sophisticated, multi-step customer journeys across various channels.
- **Users say** that Keap stands out for its user-friendly interface, making it accessible even for those without technical expertise. The drag-and-drop email editor and intuitive dashboard help users easily manage automated campaigns and track performance, which is a significant advantage for small businesses.
- **Reviewers mention** that Salesforce Marketing Cloud's robust capabilities in SMS marketing and AI-driven insights provide a competitive edge for mid-market companies looking to enhance customer engagement. This platform's ability to integrate various communication channels into a single strategy is highly valued.
- **According to verified reviews** , Keap shines in its ease of setup and administration, with users highlighting the platform's straightforward onboarding process. This simplicity allows businesses to quickly implement and start benefiting from automation features without extensive training.
- **Users report** that while Salesforce Marketing Cloud has a higher overall satisfaction score, Keap's ratings for quality of support and ease of use are notably strong. Keap users appreciate the responsive support and the platform's ability to combine multiple marketing tools, which streamlines their operations.
- **Reviewers note** that Salesforce Marketing Cloud, despite its higher entry-level price, offers extensive features that cater to larger organizations, while Keap's affordability makes it an attractive option for small businesses. This pricing difference reflects the distinct target markets each product serves, with Salesforce focusing on mid-market and Keap on small businesses.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 4,462 | 28 | 
| **Largest Market Segment** | Mid-Market (48.1% of reviews) | Small-Business (76.0% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | Starting at $249.00 1500 Contacts Per Month | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

### Keap

Pros:
- Automation (8 reviews)
- Automation Features (8 reviews)

Cons:
- Complexity (3 reviews)
- Expensive (3 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3292 reviews) | 8.2 (16 reviews) | 
  | **Ease of Use** | 7.6 (3470 reviews) | 8.3 (18 reviews) | 
  | **Ease of Setup** | 7.3 (1959 reviews) | 8.1 (18 reviews) | 
  | **Ease of Admin** | 7.8 (1714 reviews) | Not enough data | 
  | **Quality of Support** | 7.7 (3106 reviews) | 8.3 (15 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1680 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 7.5 (3180 reviews) | 5.6 (16 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### Keap

#### Entry-Level Pricing

Plan: Keap

Price: Starting at $249.00 1500 Contacts Per Month

Description: Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.

Key Features:
- 1,500 Contacts
- 2 Users
- 5 Proven Automations

[Learn more about Keap](https://www.g2.com/products/thryv-keap/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | 8.9/10 | 19 |

#### Sales Force Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 9.3 (9 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 9.2 (6 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 9.3 (5 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | Feature Not Available | 
| **Desktop Integration** | Not enough data | Not enough data | 
| **Product & Price List Management** | Not enough data | Not enough data | 
| **Quote & Order Management** | Not enough data | Not enough data | 
| **Customer Contract Management** | Not enough data | Not enough data | 

#### Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Email Marketing** | Not enough data | 9.3 (10 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 9.0 (7 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 9.0 (7 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | Not enough data | 

#### Customer Support

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Case Management** | Not enough data | Not enough data | 
| **Customer Support Portal** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Call Center Features** | Not enough data | Not enough data | 
| **Support Analytics** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Reporting** | Not enough data | 7.7 (5 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (6 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | Not enough data | 

#### Mobile & Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Not enough data | 
| **Social Network Integration** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | 9.4 (8 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Document & Content Mgmt.** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.0 (5 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1298 |
| **Keap** | N/A | N/A |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1177 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.4 (1174 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1152 reviews) | Not enough data | 
| **Automated Email Responses** | 8.2 (1073 reviews) | Not enough data | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1065 reviews) | Not enough data | 
| **Dynamic Content** | 7.4 (893 reviews) | Not enough data | 
| **A/B Testing** | 7.5 (843 reviews) | Not enough data | 
| **Mobile Optimized** | 7.2 (918 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 7.3 (854 reviews) | Not enough data | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1034 reviews) | Not enough data | 
| **Data Quality Management** | 7.6 (995 reviews) | Not enough data | 
| **Segmentation** | 8.0 (1047 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | Not enough data | 
| **Lead Nurturing** | 8.1 (1027 reviews) | Not enough data | 
| **Online Behavior Tracking** | 7.8 (966 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 7.9 (923 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.3 (1040 reviews) | Not enough data | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Program Management** | 7.6 (878 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | Not enough data | 
| **Calendaring** | 7.1 (670 reviews) | Not enough data | 
| **Budgeting** | 6.7 (201 reviews) | Not enough data | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Social Listening** | 6.3 (376 reviews) | Not enough data | 
| **Social Sharing** | 6.6 (566 reviews) | Not enough data | 
| **Social Campaigns** | 6.9 (216 reviews) | Not enough data | 
| **Social Media Engagement** | 7.0 (203 reviews) | Not enough data | 
| **Social Media Advertising** | 6.9 (177 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Basic Reporting** | 7.4 (1072 reviews) | Not enough data | 
| **Web Analytics** | 6.9 (892 reviews) | Not enough data | 
| **ROI Analytics** | 6.5 (771 reviews) | Not enough data | 
| **Revenue Analytics** | 6.5 (717 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Customization ** | 7.0 (637 reviews) | Not enough data | 
| **Workflow Capability** | 7.8 (198 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.0 (680 reviews) | Not enough data | 
| **Internationalization** | 7.4 (169 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 7.4 (130 reviews) | Not enough data | 
| **Performance and Reliability** | 8.0 (671 reviews) | Not enough data | 
| **Output Document Generation** | 7.8 (140 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (8 reviews) | Not enough data | 
| **Decision Making** | 7.4 (9 reviews) | Not enough data | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (668 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (537 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (499 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |
| **Keap** | N/A | N/A |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | Not enough data | 
| **Scheduling** | 9.2 (28 reviews) | Not enough data | 
| **Retarget** | 9.1 (29 reviews) | Not enough data | 
| **Segmentation** | 9.2 (28 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (30 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (27 reviews) | Not enough data | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | Not enough data | 
| **Personalization** | 9.5 (28 reviews) | Not enough data | 
| **Rich Notifications** | 9.4 (27 reviews) | Not enough data | 
| **Integrations** | 8.9 (28 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |
| **Keap** | N/A | N/A |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **A/B Testing** | 9.0 (38 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (40 reviews) | Not enough data | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | Not enough data | 
| **Contextual Targeting** | 9.0 (40 reviews) | Not enough data | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | Not enough data | 
| **Triggered Emails** | 8.2 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (32 reviews) | Not enough data | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | Not enough data | 
| **Personalized Discounts** | 8.9 (24 reviews) | Not enough data | 
| **Website Personalization** | 8.9 (39 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Templates

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Customer Requirements

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Quoting** | Not enough data | Not enough data | 
| **Configuration** | Not enough data | Not enough data | 
| **Pricing** | Not enough data | Not enough data | 

#### Contracts

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Creation** | Not enough data | Not enough data | 
| **Negotiation** | Not enough data | Not enough data | 
| **Execution** | Not enough data | Not enough data | 

#### Revenue

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Invoicing** | Not enough data | Not enough data | 
| **Matching** | Not enough data | Not enough data | 
| **Recognition** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |
| **Keap** | N/A | N/A |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Bulk SMS** | 9.1 (30 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (28 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (27 reviews) | Not enough data | 
| **Automatic Replies** | 8.6 (28 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | Not enough data | 
| **MMS Marketing** | 8.6 (29 reviews) | Not enough data | 
| **Personalization** | 9.1 (30 reviews) | Not enough data | 
| **Transactional SMS** | 8.9 (29 reviews) | Not enough data | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | Not enough data | 
| **Automation** | 9.2 (28 reviews) | Not enough data | 
| **White Label** | 8.4 (29 reviews) | Not enough data | 
| **Text-to-Landline** | 7.8 (29 reviews) | Not enough data | 
| **Short Codes** | 8.4 (26 reviews) | Not enough data | 
| **API Integration** | 8.6 (29 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Invoice Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Invoice Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Digital Invoices** | Not enough data | Not enough data | 
| **Recurring Invoices** | Not enough data | Not enough data | 

#### Invoice Processing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Approvals** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Match Invoices** | Not enough data | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Due Dates** | Not enough data | Not enough data | 
| **Cashflow** | Not enough data | Not enough data | 
| **KPIs** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Accounting** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **ERP** | Not enough data | Not enough data | 
| **Account Sync** | Not enough data | Not enough data | 

#### Agentic AI - Invoice Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |
| **Keap** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | Not enough data | 
| **Exporting** | 8.3 (106 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | 
| **Multiple Personas** | 8.4 (86 reviews) | Not enough data | 
| **Data Analytics ** | 8.4 (86 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (12 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 47 |
| **Keap** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.5 (33 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.5 (41 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |
| **Keap** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | Not enough data | 
| **Journey Optimization** | 8.0 (44 reviews) | Not enough data | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (45 reviews) | Not enough data | 
| **Dashboards** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | Not enough data | 
| **Integrations** | 8.0 (41 reviews) | Not enough data | 
| **Automated Alerts** | 8.5 (43 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |
| **Keap** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Drag and Drop** | 7.6 (46 reviews) | Not enough data | 
| **Templates** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.8 (44 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |
| **Keap** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.8 (46 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.5 (48 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.0 (47 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.1 (45 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **Keap** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |
| **Keap** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **WYSIWYG** | 8.7 (5 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.3 (5 reviews) | Not enough data | 
| **Little to No Coding** | 7.9 (7 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Reporting and Analytics** | 7.7 (5 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Open Rates** | Not enough data | Not enough data | 
| **Link Activity** | Not enough data | Not enough data | 
| **Attachment Activity** | Not enough data | Not enough data | 

#### Customizations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | 
| **Email Scheduling** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Email Categorization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 
| **Interactive Dashboards** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 
| **Opportunity Scoring** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 
| **Live Forecasting** | Not enough data | Not enough data | 

#### Sales Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 
| **Sales Gamification** | Not enough data | Not enough data | 
| **Account-Based Analytics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |
| **Keap** | N/A | N/A |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | Not enough data | 
| **Campaign Analysis** | 9.1 (46 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.3 (39 reviews) | Not enough data | 
| **Custom Dashboards** | 9.1 (37 reviews) | Not enough data | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | Not enough data | 
| **Push Notifications** | 9.0 (43 reviews) | Not enough data | 
| **Bulk SMS** | 8.8 (44 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | Not enough data | 
| **Email Campaigns** | 9.4 (37 reviews) | Not enough data | 
| **Audience Segmentation** | 9.1 (37 reviews) | Not enough data | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | Not enough data | 
| **Internationalization** | 8.6 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.3 (6 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 131 |
| **Keap** | N/A | N/A |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | Not enough data | 
| **Data Collection** | 8.5 (107 reviews) | Not enough data | 
| **Customer Insights** | 8.0 (100 reviews) | Not enough data | 
| **Multi-User Access** | 8.7 (106 reviews) | Not enough data | 
| **Spend Management** | 7.5 (76 reviews) | Not enough data | 
| **White Label** | 7.9 (69 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (116 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.4 (102 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (92 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (73 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Keap (8):** [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Invoice Management Software](https://www.g2.com/categories/invoice-management), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Keap | 
|---|---|---|
| **Small-Business** | 28.7% | 76.0% | 
| **Mid-Market** | 48.1% | 20.0% | 
| **Enterprise** | 23.2% | 4.0% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.7%
- **Other:** 43.1%

#### Keap

- **Consulting:** 16.7%
- **Marketing and Advertising:** 16.7%
- **Information Technology and Services:** 11.1%
- **Manufacturing:** 5.6%
- **Real Estate:** 5.6%
- **Professional Training & Coaching:** 5.6%
- **Market Research:** 5.6%
- **Leisure, Travel & Tourism:** 5.6%
- **Health, Wellness and Fitness:** 5.6%
- **Financial Services:** 5.6%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

### Alternatives to Keap

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1066 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### Keap

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-thryv-keap)