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- The Trade Desk-vs-Viant Technology
Compare The Trade Desk and Viant Technology 
At a Glance
Market Segments
Mid-Market (45.3% of reviews)
Small-Business (40.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
The Trade Desk
Star Rating
(101)4.5 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskViant Technology
Star Rating
(280)4.1 out of 5
Market Segments
Small-Business (40.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "The Trade Desk" excels in "Quality of Support" with a score of 8.9, while "Viant Technology" also performs well with a score of 9.0, indicating that both platforms are strong partners in business, but "Viant Technology" slightly edges out in support quality.
- Reviewers mention that "The Trade Desk" offers superior "Cross-Device Capabilities" with a score of 8.8 compared to "Viant Technology's" 8.0, highlighting its effectiveness in reaching audiences across multiple devices seamlessly.
- G2 users indicate that "The Trade Desk" shines in "Machine Learning Optimization" with a score of 8.4, while "Viant Technology" lags behind at 7.6, suggesting that "The Trade Desk" may provide more advanced automated solutions for campaign optimization.
- Users on G2 report that "The Trade Desk" has a higher rating for "Campaign Optimization" at 8.5 compared to "Viant Technology's" 8.0, which suggests that users may find "The Trade Desk" more effective in enhancing their advertising campaigns.
- Reviewers say that "The Trade Desk" leads in "Brand Safety" with a score of 8.7, while "Viant Technology" scores 8.2, indicating that users may feel more secure in their advertising placements with "The Trade Desk".
- Users report that "The Trade Desk" has a better "Ease of Use" rating of 8.2 compared to "Viant Technology's" 7.9, suggesting that "The Trade Desk" may provide a more user-friendly interface for everyday users.
Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Viant Technology
No pricing availableFree Trial
The Trade Desk
No trial information availableViant Technology
No trial information availableRatings
Meets Requirements
8.6
85
8.1
232
Ease of Use
8.2
82
7.9
236
Ease of Setup
8.3
50
7.9
129
Ease of Admin
8.3
40
8.2
120
Quality of Support
8.9
84
8.9
226
Has the product been a good partner in doing business?
8.9
43
9.0
128
Product Direction (% positive)
9.0
81
8.3
226
Features by Category
Channel Functionality
8.7
56
8.3
150
Platform Interoperability
7.9
29
7.5
77
Campaign Management
7.9
60
|
Verified
8.1
133
8.5
58
|
Verified
7.9
133
8.6
58
|
Verified
8.1
132
7.5
57
|
Verified
7.6
122
7.6
56
|
Verified
7.6
115
8.7
43
|
Verified
8.2
128
8.8
43
|
Verified
8.0
122
8.9
46
|
Verified
8.3
129
8.2
59
|
Verified
8.0
130
8.0
44
|
Verified
7.7
116
8.1
48
|
Verified
7.5
103
8.5
48
|
Verified
7.6
124
8.0
48
|
Verified
7.5
116
Targeting
8.8
59
|
Verified
8.4
135
8.9
57
|
Verified
8.2
123
8.8
57
|
Verified
8.3
131
8.8
46
|
Verified
8.1
122
Platform
8.1
43
|
Verified
7.4
104
7.4
57
|
Verified
7.8
125
8.8
56
8.2
127
8.5
58
|
Verified
7.9
131
8.6
53
|
Verified
7.9
110
8.1
53
|
Verified
7.7
116
7.8
44
|
Verified
7.8
115
8.0
48
|
Verified
7.5
90
7.9
51
|
Verified
7.3
108
Platform Interoperability
8.0
21
7.4
50
Mobile Functionality
8.9
40
8.3
98
Campaign Management
7.9
60
|
Verified
8.1
133
8.5
58
|
Verified
7.9
133
8.6
58
|
Verified
8.1
132
7.5
57
|
Verified
7.6
122
7.6
56
|
Verified
7.6
115
8.7
43
|
Verified
8.2
128
8.8
43
|
Verified
8.0
122
8.9
46
|
Verified
8.3
129
8.2
59
|
Verified
8.0
130
8.0
44
|
Verified
7.7
116
8.1
48
|
Verified
7.5
103
8.5
48
|
Verified
7.6
124
8.0
48
|
Verified
7.5
116
Targeting
8.8
59
|
Verified
8.4
135
8.9
57
|
Verified
8.2
123
8.8
57
|
Verified
8.3
131
8.8
46
|
Verified
8.1
122
Mobile
8.4
38
7.9
86
8.5
48
|
Verified
7.6
124
8.0
48
|
Verified
7.5
116
Platform
8.1
43
|
Verified
7.4
104
7.4
57
|
Verified
7.8
125
8.8
56
8.2
127
8.5
58
|
Verified
7.9
131
8.6
53
|
Verified
7.9
110
8.1
53
|
Verified
7.7
116
7.8
44
|
Verified
7.8
115
8.0
48
|
Verified
7.5
90
7.9
51
|
Verified
7.3
108
Platform Interoperability
8.1
24
7.5
63
Video Functionality
8.6
39
8.4
121
Campaign Management
7.9
60
|
Verified
8.1
133
8.5
58
|
Verified
7.9
133
8.6
58
|
Verified
8.1
132
7.5
57
|
Verified
7.6
122
7.6
56
|
Verified
7.6
115
8.7
43
|
Verified
8.2
128
8.8
43
|
Verified
8.0
122
8.9
46
|
Verified
8.3
129
8.2
59
|
Verified
8.0
130
8.0
44
|
Verified
7.7
116
8.1
48
|
Verified
7.5
103
8.5
48
|
Verified
7.6
124
8.0
48
|
Verified
7.5
116
Targeting
8.8
59
|
Verified
8.4
135
8.9
57
|
Verified
8.2
123
8.8
57
|
Verified
8.3
131
8.8
46
|
Verified
8.1
122
Platform
8.1
43
|
Verified
7.4
104
7.4
57
|
Verified
7.8
125
8.8
56
8.2
127
8.5
58
|
Verified
7.9
131
8.6
53
|
Verified
7.9
110
8.1
53
|
Verified
7.7
116
7.8
44
|
Verified
7.8
115
8.0
48
|
Verified
7.5
90
7.9
51
|
Verified
7.3
108
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
36
8.3
128
Campaign Management
7.9
60
|
Verified
8.1
133
8.5
58
|
Verified
7.9
133
8.6
58
|
Verified
8.1
132
7.5
57
|
Verified
7.6
122
7.6
56
|
Verified
7.6
115
8.7
43
|
Verified
8.2
128
8.8
43
|
Verified
8.0
122
8.9
46
|
Verified
8.3
129
8.2
59
|
Verified
8.0
130
8.0
44
|
Verified
7.7
116
8.1
48
|
Verified
7.5
103
8.5
48
|
Verified
7.6
124
8.0
48
|
Verified
7.5
116
Targeting
8.8
59
|
Verified
8.4
135
8.9
57
|
Verified
8.2
123
8.8
57
|
Verified
8.3
131
8.8
46
|
Verified
8.1
122
Demand Side Platforms
8.4
53
|
Verified
7.6
144
7.7
52
|
Verified
7.2
148
8.8
52
|
Verified
8.0
152
Platform
8.1
43
|
Verified
7.4
104
7.4
57
|
Verified
7.8
125
8.8
56
8.2
127
8.5
58
|
Verified
7.9
131
8.6
53
|
Verified
7.9
110
8.1
53
|
Verified
7.7
116
7.8
44
|
Verified
7.8
115
8.0
48
|
Verified
7.5
90
7.9
51
|
Verified
7.3
108
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.1
8
Not enough data
7.9
8
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
The Trade Desk and Viant Technology are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Connected TV (CTV) Advertising Platforms
Unique Categories
The Trade Desk is categorized as Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Viant Technology has no unique categories
Reviews
Reviewers' Company Size
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
68.4%
Retail
6.3%
Internet
4.2%
Consumer Goods
2.1%
Computer Software
2.1%
Other
16.8%
Marketing and Advertising
63.1%
Online Media
4.3%
Consumer Goods
2.9%
Pharmaceuticals
2.2%
Leisure, Travel & Tourism
2.2%
Other
25.4%
Most Helpful Reviews
The Trade Desk
Most Helpful Favorable Review
Verified User in Marketing and Advertising
They consistently are updating and adding new features to the platform and the capabilities are a lot more than I've seen on other platforms.
Most Helpful Critical Review
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Viant Technology
Most Helpful Favorable Review
Verified User in Marketing and Advertising
-Incredibly user friendly -Adelphic reps are beyond helpful with their recommendations/insights -Building and launching campaigns made easy -Audience segments and advanced reporting
Most Helpful Critical Review
Verified User in Marketing and Advertising
It doesn't have a ton of creative partnerships if you need asset help.
Verified User in Marketing and Advertising
They consistently are updating and adding new features to the platform and the capabilities are a lot more than I've seen on other platforms.
Verified User in Marketing and Advertising
-Incredibly user friendly -Adelphic reps are beyond helpful with their recommendations/insights -Building and launching campaigns made easy -Audience segments and advanced reporting
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Verified User in Marketing and Advertising
It doesn't have a ton of creative partnerships if you need asset help.
Alternatives
Discussions
The Trade Desk has no discussions with answers
Is Adelphic a DSP?
2 comments
AR
Certainly! Please provide the text in the Unknown Language that you would like me to translate into English.Read more
Viant Technology has no more discussions with answers
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