# The Trade Desk vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that The Trade Desk excels in user experience, with many praising its **intuitive interface** that simplifies the ad management process. Users appreciate how easy it is to navigate, making it suitable for agencies running ads on behalf of clients.
- **Users say** that Viant Technology offers a smooth onboarding experience, highlighting its **ease of getting started** with the platform. Reviewers mention that the ability to upload creatives and make bulk updates is a standout feature that enhances usability.
- **According to verified reviews** , The Trade Desk stands out for its **advanced audience targeting capabilities** , which allow users to run campaigns across various channels like display and CTV. This flexibility is a key reason why many users choose to stay with the platform.
- **Reviewers mention** that while Viant Technology is praised for its **optimization options** that help improve campaign performance, some users feel that it lacks the depth of data integration that The Trade Desk provides, which can limit targeting effectiveness.
- **G2 reviewers highlight** that The Trade Desk's **machine learning optimization** features are particularly beneficial, as they allow the platform to learn and adapt over time, reducing the need for manual adjustments and saving users time.
- **Users report** that Viant Technology shines in **CTV activation and insights** , making it a strong choice for advertisers focused on ROI. However, some users feel that its overall performance analytics could be more robust compared to The Trade Desk's offerings.



| | The Trade Desk | Viant Technology | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 175 | 311 | 
| **Largest Market Segment** | Mid-Market (41.2% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### The Trade Desk

Pros:
- Features (31 reviews)
- Ease of Use (27 reviews)

Cons:
- Learning Curve (20 reviews)
- Expensive (13 reviews)

### Viant Technology

Pros:
- Customer Support (16 reviews)
- Ease of Use (16 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | The Trade Desk | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 8.6 (149 reviews) | 8.2 (256 reviews) | 
  | **Ease of Use** | 8.1 (147 reviews) | 8.0 (262 reviews) | 
  | **Ease of Setup** | 8.3 (113 reviews) | 8.0 (154 reviews) | 
  | **Ease of Admin** | 8.3 (72 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 8.8 (148 reviews) | 9.0 (249 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (76 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 8.7 (142 reviews) | 8.4 (249 reviews) | 

---
## Pricing

### The Trade Desk

#### Entry-Level Pricing

Plan: The Trade Desk Pricing Overview

Price: Contact Us

Key Features:
- Ad Serving
- Audience Building
- Forecasting

[Learn more about The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

#### Free Trial

No

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.5/10 | 135 |
| **Viant Technology** | 7.9/10 | 212 |

#### Channel Functionality

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Display Functionality** | 8.8 (84 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (48 reviews) | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 8.9 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (13 reviews) | Not enough data | 
| **Decision Making** | 8.2 (12 reviews) | Not enough data | 

#### Campaign Management

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (110 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 8.4 (106 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.6 (105 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.7 (100 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.9 (101 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 8.5 (86 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.6 (86 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.6 (89 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.9 (83 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.0 (87 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.1 (87 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Targeting** | 8.8 (102 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.7 (96 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.8 (96 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.5 (82 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **API / Integrations** | 8.1 (80 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.5 (97 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.5 (92 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.4 (96 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.4 (88 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.0 (88 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 8.0 (80 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.0 (81 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.0 (86 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.8/10 | 133 |
| **Viant Technology** | 7.9/10 | 200 |

#### Platform Interoperability

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | 8.2 (30 reviews) | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | 9.0 (53 reviews) | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.7 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 9.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 9.3 (5 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (110 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 8.4 (106 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.6 (105 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.7 (100 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.9 (101 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 8.5 (86 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.6 (86 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.6 (89 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.9 (83 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.0 (87 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.1 (87 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Targeting** | 8.8 (102 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.7 (96 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.8 (96 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.5 (82 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Mobile

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | 8.4 (48 reviews) | 7.9 (89 reviews) | 
| **In-App Ads** | 8.1 (87 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Platform

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **API / Integrations** | 8.1 (80 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.5 (97 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.5 (92 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.4 (96 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.4 (88 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.0 (88 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 8.0 (80 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.0 (81 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.0 (86 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.3/10 | 131 |
| **Viant Technology** | 8.0/10 | 207 |

#### Platform Interoperability

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | 8.0 (42 reviews) | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Video Functionality** | 8.6 (64 reviews) | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (12 reviews) | Not enough data | 
| **Decision Making** | 8.2 (14 reviews) | Not enough data | 

#### Campaign Management

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (110 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 8.4 (106 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.6 (105 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.7 (100 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.9 (101 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 8.5 (86 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.6 (86 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.6 (89 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.9 (83 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.0 (87 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.1 (87 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Targeting** | 8.8 (102 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.7 (96 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.8 (96 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.5 (82 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **API / Integrations** | 8.1 (80 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.5 (97 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.5 (92 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.4 (96 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.4 (88 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.0 (88 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 8.0 (80 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.0 (81 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.0 (86 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.5/10 | 22 |
| **Viant Technology** | N/A | N/A |

#### Platform Basics

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Cross-Device Advertising** | 9.0 (15 reviews) | Not enough data | 
| **Audio Ad Formats** | 8.7 (15 reviews) | Not enough data | 
| **Programmatic Audio** | 8.6 (13 reviews) | Not enough data | 
| **Audience Targeting** | 8.8 (13 reviews) | Not enough data | 

#### Platform Reporting

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Performance Monitoring** | 8.8 (13 reviews) | Not enough data | 
| **Reporting Dashboards** | 8.2 (13 reviews) | Not enough data | 
| **Dashboard Exports** | 8.7 (13 reviews) | Not enough data | 
| **Music Genre Reporting** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | 
| **Decision Making** | 8.5 (8 reviews) | Not enough data | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.1/10 | 7 |
| **Viant Technology** | N/A | N/A |

#### Platform Basics

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Ad Serving Rules** | 8.1 (6 reviews) | Not enough data | 
| **Sponsored Product Listing Ads** | 6.7 (6 reviews) | Not enough data | 
| **Banner Ads** | 8.3 (6 reviews) | Not enough data | 
| **Display Ads** | 8.9 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Reporting Performance Metrics** | 8.3 (6 reviews) | Not enough data | 
| **Data Filtering** | 8.3 (6 reviews) | Not enough data | 
| **Reporting Dashboards** | 8.6 (6 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Offline Ads** | 6.4 (6 reviews) | Not enough data | 
| **Video Ads** | 8.3 (6 reviews) | Not enough data | 
| **Team Collaboration** | 8.6 (6 reviews) | Not enough data | 
| **Integrations** | 8.6 (6 reviews) | Not enough data | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.3/10 | 135 |
| **Viant Technology** | 7.9/10 | 220 |

#### Demand Side Platforms

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.6 (66 reviews) | 8.4 (141 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 8.7 (15 reviews) | Not enough data | 
| **Decision Making** | 8.6 (15 reviews) | Not enough data | 

#### Campaign Management

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (110 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 8.4 (106 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.6 (105 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.7 (100 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.9 (101 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 8.5 (86 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.6 (86 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.6 (89 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.9 (83 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.0 (87 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.1 (87 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Targeting** | 8.8 (102 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.7 (96 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.8 (96 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.5 (82 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 8.5 (85 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Estimate and Projections** | 7.9 (81 reviews) ✓ Verified | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 8.6 (80 reviews) ✓ Verified | 8.1 (163 reviews) | 

#### Platform

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **API / Integrations** | 8.1 (80 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.5 (97 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.5 (92 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.4 (96 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.4 (88 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.0 (88 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 8.0 (80 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.0 (81 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.0 (86 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.2/10 | 26 |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | 8.5 (17 reviews) | 8.6 (18 reviews) | 
| **Ad Serving ** | 8.1 (17 reviews) | 8.6 (18 reviews) | 
| **Streaming Capabilites** | 8.2 (17 reviews) | 8.2 (18 reviews) | 
| **Performance Analytics** | 8.0 (15 reviews) | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Creative Assets** | 8.6 (15 reviews) | 8.4 (19 reviews) | 
| **Campaign Dashboard** | 8.4 (15 reviews) | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 
| **Decision Making** | 8.3 (10 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.3/10 | 13 |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (10 reviews) | Not enough data | 
| **Decision Making** | 8.5 (11 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.9/10 | 34 |
| **Viant Technology** | N/A | N/A |

#### Analysis

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Application Attribution** | 9.3 (12 reviews) | Not enough data | 
| **Campaign Analysis** | 8.9 (15 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.9 (11 reviews) | Not enough data | 
| **Custom Dashboards** | 8.3 (13 reviews) | Not enough data | 

#### Campaigns

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Proximity Marketing** | 8.5 (12 reviews) | Not enough data | 
| **Push Notifications** | Feature Not Available | Not enough data | 
| **Bulk SMS** | Feature Not Available | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Email Campaigns** | 8.5 (12 reviews) | Not enough data | 
| **Audience Segmentation** | 9.0 (16 reviews) | Not enough data | 

#### Engagement

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Coupons and Promotions** | 8.9 (12 reviews) | Not enough data | 

#### Platform

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Optimization** | 8.9 (19 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 9.1 (19 reviews) | Not enough data | 
| **Internationalization** | 8.7 (13 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | The Trade Desk | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 9.0 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 8.7 (9 reviews) | Not enough data | 
| **Decision Making** | 9.3 (9 reviews) | Not enough data | 

---
## Categories
**Shared Categories (7):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to The Trade Desk (3):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | The Trade Desk | Viant Technology | 
|---|---|---|
| **Small-Business** | 32.1% | 39.0% | 
| **Mid-Market** | 41.2% | 40.6% | 
| **Enterprise** | 26.7% | 20.3% | 

### By Industry

#### The Trade Desk

- **Marketing and Advertising:** 64.0%
- **Retail:** 3.7%
- **Internet:** 2.5%
- **Consumer Goods:** 1.9%
- **Information Technology and Services:** 1.9%
- **Leisure, Travel & Tourism:** 1.9%
- **Banking:** 1.9%
- **Automotive:** 1.9%
- **Manufacturing:** 1.9%
- **Online Media:** 1.2%
- **Other:** 17.4%

#### Viant Technology

- **Marketing and Advertising:** 61.6%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.6%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to The Trade Desk

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)

### Alternatives to Viant Technology

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1990 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

---
## Top Discussions

### The Trade Desk

No discussions available for this product.

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology)