# Sprout Social Influencer Marketing vs Upfluence Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Upfluence excels in its **user experience** , particularly with its filters and AI tools that help source creators efficiently. Users appreciate the seamless workflow tools that make outreach easier, highlighting the intuitive payout process and helpful customer service.
- **Users say** that Sprout Social Influencer Marketing stands out for its **search capabilities** , allowing users to find specific creators tailored to their campaigns. The customizable reporting features are also a hit, enabling users to engage effectively with new influencers that fit their organizational needs.
- **Reviewers mention** that while Upfluence has a strong focus on **support quality** , with high ratings for customer service, Sprout Social's support is still commendable but slightly less praised. Users of Upfluence have noted the helpful onboarding experience, which can be crucial for new users.
- **According to verified reviews** , Sprout Social Influencer Marketing has a significantly higher overall G2 Score, indicating greater user satisfaction across a broader audience. This is reflected in the volume of recent reviews, with Sprout Social receiving 88 reviews in the last 90 days compared to Upfluence's lack of recent feedback.
- **Users highlight** that Upfluence's **blogger database** and search engine are particularly robust, providing great insights into influencers. This feature is often praised for making it easy to manage multiple influencers, which is a key aspect for brands looking to streamline their influencer marketing efforts.
- **Reviewers note** that while both platforms have their strengths, Sprout Social's **market presence** and ability to cater to mid-market businesses give it an edge in scalability. Upfluence, on the other hand, is favored by small businesses, which may find its features more aligned with their specific needs.



| | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 412 | 141 | 
| **Largest Market Segment** | Mid-Market (46.0% of reviews) | Small-Business (67.9% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $478.00 1 Search and Contact Module Per Month | 

---
## Top Pros & Cons

### Sprout Social Influencer Marketing

Pros:
- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)

Cons:
- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)

### Upfluence

Pros:
- Campaign Management (4 reviews)
- Customer Support (3 reviews)

Cons:
- Initial Complexity (2 reviews)
- Authentication Issues (1 reviews)

---
## Ratings Comparison
| Rating | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
  | **Meets Requirements** | 8.1 (293 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 8.3 (297 reviews) | 8.7 (120 reviews) | 
  | **Ease of Setup** | 8.3 (235 reviews) | 8.6 (58 reviews) | 
  | **Ease of Admin** | 8.5 (163 reviews) | 8.7 (50 reviews) | 
  | **Quality of Support** | 8.5 (274 reviews) | 9.3 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (159 reviews) | 8.8 (48 reviews) | 
  | **Product Direction (% positive)** | 8.9 (288 reviews) | 8.7 (105 reviews) | 

---
## Pricing

### Sprout Social Influencer Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Upfluence

#### Entry-Level Pricing

Plan: Modular Custom Pricing

Price: Starting at $478.00 1 Search and Contact Module Per Month

Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves.

Key Features:
- Search and Contact

[Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social Influencer Marketing** | 7.4/10 | 27 |
| **Upfluence** | 9.3/10 | 35 |

#### Identify

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Blogger Database** | 7.7 (23 reviews) | 9.1 (33 reviews) | 
| **Blogger Search Engine** | 7.9 (24 reviews) | 9.3 (34 reviews) | 
| **Selection Criteria** | 7.8 (24 reviews) | 9.2 (33 reviews) | 

#### Manage

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Import/Export** | 7.9 (25 reviews) | 9.2 (30 reviews) | 
| **Automatic Follow-up** | 7.4 (21 reviews) | 9.4 (12 reviews) | 
| **Multichannel Outreach** | 7.5 (22 reviews) | 9.0 (28 reviews) | 
| **Product Tracking** | 6.7 (21 reviews) | 9.3 (25 reviews) | 
| **Content Scheduling** | 6.7 (19 reviews) | 9.7 (13 reviews) | 

#### Results

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Curation** | 7.2 (20 reviews) | 9.5 (13 reviews) | 
| **Reports and Visualization** | 7.3 (20 reviews) | 9.4 (29 reviews) | 
| **Campaign Analytics** | 7.2 (21 reviews) | 9.4 (27 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social Influencer Marketing** | 6.9/10 | 239 |
| **Upfluence** | 9.0/10 | 87 |

#### Influencer Marketing

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Influencer Recruitment** | 8.3 (222 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.0 (190 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Audience Analysis** | 8.4 (207 reviews) ✓ Verified | 8.9 (87 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.0 (191 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | 
| **Influencer Collaboration** | 7.5 (186 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 6.9 (163 reviews) ✓ Verified | 9.4 (54 reviews) | 
| **Content Approval** | 7.0 (161 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | 
| **Campaign Analytics** | 7.8 (199 reviews) ✓ Verified | 9.1 (75 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 7.9 (200 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 7.3 (173 reviews) ✓ Verified | 9.0 (72 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 6.8 (153 reviews) ✓ Verified | 9.2 (41 reviews) ✓ Verified | 
| **Influencer Compensation** | 6.3 (159 reviews) ✓ Verified | 9.1 (42 reviews) | 
| **Social Commerce** | 6.2 (149 reviews) | 8.9 (19 reviews) | 
| **E-Commerce Integration** | 7.4 (42 reviews) | 9.1 (25 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (52 reviews) | Not enough data | 
| **Multi-step Planning** | 5.5 (51 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (53 reviews) | Not enough data | 
| **Adaptive Learning** | 5.7 (51 reviews) | Not enough data | 
| **Proactive Assistance** | 5.7 (50 reviews) | Not enough data | 
| **Decision Making** | 6.1 (53 reviews) | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social Influencer Marketing** | 7.0/10 | 115 |
| **Upfluence** | N/A | N/A |

#### Database

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Media Database** | 8.1 (95 reviews) | Not enough data | 
| **Contact/Campaign Management** | 7.8 (101 reviews) | Not enough data | 
| **Newsroom** | 6.7 (80 reviews) | Not enough data | 

#### Outreach

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Media Distribution** | 7.6 (84 reviews) | Not enough data | 
| **PR Planner** | Feature Not Available | Not enough data | 
| **Social Media Services** | 8.0 (90 reviews) | Not enough data | 

#### Reporting

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Monitoring** | 8.3 (100 reviews) | Not enough data | 
| **Response Desk** | 7.7 (86 reviews) | Not enough data | 
| **Impact Measurement** | 8.1 (95 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 5.1 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 5.6 (12 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (12 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Version Control** | 8.0 (86 reviews) | Not enough data | 
| **Team Collaboration** | 8.1 (98 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)

**Unique to Sprout Social Influencer Marketing (1):** [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)



---
## Reviewer Demographics

### By Company Size

| Segment | Sprout Social Influencer Marketing | Upfluence | 
|---|---|---|
| **Small-Business** | 38.9% | 67.9% | 
| **Mid-Market** | 46.0% | 22.1% | 
| **Enterprise** | 15.1% | 10.0% | 

### By Industry

#### Sprout Social Influencer Marketing

- **Marketing and Advertising:** 48.5%
- **Public Relations and Communications:** 10.1%
- **Food & Beverages:** 4.5%
- **Consumer Goods:** 3.3%
- **Retail:** 2.4%
- **Automotive:** 2.1%
- **Sports:** 2.1%
- **Entertainment:** 1.8%
- **Higher Education:** 1.5%
- **Information Technology and Services:** 1.5%
- **Other:** 22.3%

#### Upfluence

- **Marketing and Advertising:** 18.7%
- **Health, Wellness and Fitness:** 6.5%
- **Retail:** 6.5%
- **Consumer Goods:** 6.5%
- **Apparel & Fashion:** 5.8%
- **Internet:** 4.3%
- **Information Technology and Services:** 3.6%
- **Entertainment:** 3.6%
- **Public Relations and Communications:** 3.6%
- **Computer Software:** 2.9%
- **Other:** 38.1%

---
## Alternatives

### Alternatives to Sprout Social Influencer Marketing

- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (572 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2358 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1337 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (467 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)

### Alternatives to Upfluence

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (572 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (275 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (255 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)

---
## Top Discussions

### Sprout Social Influencer Marketing

- Title: [What kind of benchmarks is your team using to access the quality of your influencers?](https://www.g2.com/discussions/what-kind-of-benchmarks-is-your-team-using-to-access-the-quality-of-your-influencers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content..."

### Upfluence

- Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)*
  > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..."
- Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!"
- Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). 
"
- Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...."
- Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprout-social-influencer-marketing-vs-upfluence)