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- Salesforce Marketing Cloud Engagement-vs-WordFly
Compare Salesforce Marketing Cloud Engagement and WordFly 
At a Glance
Market Segments
Mid-Market (40.8% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Salesforce Marketing Cloud Engagement
Star Rating
(1,767)4.0 out of 5
Market Segments
Mid-Market (40.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansWordFly
Star Rating
(22)3.9 out of 5
Market Segments
Small-Business (80.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about WordFlySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in integration capabilities, particularly with its high score of 9.5 in Integration, allowing seamless connections with various platforms, while WordFly's integration score of 8.7 indicates it may not offer the same breadth of options.
- Reviewers mention that Salesforce Marketing Cloud Engagement provides robust campaign automation features, scoring 9.7, which helps streamline marketing efforts, whereas WordFly, with a lower score in this area, may not offer the same level of automation efficiency.
- G2 users highlight the superior analytics capabilities of Salesforce Marketing Cloud Engagement, particularly in Campaign Performance (9.3) and Audience Insights (9.2), suggesting that users can gain deeper insights into their marketing efforts compared to WordFly's lower scores in these categories.
- Users on G2 note that WordFly shines in email marketing features, particularly in Sending Outbound Emails (8.7) and Building and Personalizing Emails (8.3), indicating a user-friendly experience for email campaigns, while Salesforce Marketing Cloud Engagement has slightly lower scores in these areas.
- Reviewers mention that Salesforce Marketing Cloud Engagement's Content Calendar (9.3) and Content Library (9.5) are standout features that enhance content management, whereas WordFly lacks comparable features, which may limit users' content organization capabilities.
- Users say that Salesforce Marketing Cloud Engagement's high score in Security Compliance (9.6) provides peace of mind regarding data protection, while WordFly's lower score in this area may raise concerns for users prioritizing security in their marketing operations.
Featured Products
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Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
WordFly
No pricing availableFree Trial
Salesforce Marketing Cloud Engagement
No trial information availableWordFly
Free Trial is available
Ratings
Meets Requirements
8.3
1,314
8.9
15
Ease of Use
7.7
1,446
8.1
15
Ease of Setup
7.2
709
7.0
5
Ease of Admin
7.6
542
8.0
5
Quality of Support
7.7
1,243
8.1
13
Has the product been a good partner in doing business?
8.0
536
8.3
5
Product Direction (% positive)
7.5
1,267
8.4
15
Features by Category
Email Marketing
8.2
920
|
Verified
8.6
15
|
Verified
8.1
938
|
Verified
7.4
14
|
Verified
8.6
914
|
Verified
8.6
12
|
Verified
8.1
946
|
Verified
8.3
15
|
Verified
8.6
952
|
Verified
8.7
15
|
Verified
8.3
924
|
Verified
8.1
12
|
Verified
8.2
789
|
Verified
8.2
11
8.6
276
|
Verified
7.2
6
|
Verified
8.5
186
Feature Not Available
Reporting & Analytics
8.0
749
|
Verified
8.9
6
|
Verified
8.1
882
|
Verified
8.3
14
|
Verified
Platform
8.2
439
|
Verified
8.0
5
|
Verified
8.1
339
Not enough data
8.2
449
|
Verified
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Integration
8.0
424
|
Verified
6.9
6
|
Verified
7.8
379
|
Verified
7.0
5
|
Verified
8.1
359
|
Verified
Not enough data
8.8
165
|
Verified
Not enough data
8.5
158
|
Verified
Not enough data
8.4
148
|
Verified
Not enough data
Administration
9.6
19
Not enough data
9.3
19
Not enough data
8.5
19
Not enough data
8.9
20
Not enough data
9.0
19
Not enough data
Marketing
9.3
20
Not enough data
9.7
19
Not enough data
9.7
20
Not enough data
9.6
19
Not enough data
Campaigns
9.3
24
Not enough data
9.1
23
Not enough data
9.1
24
Not enough data
9.0
22
Not enough data
9.1
23
Not enough data
Analytics
9.3
23
Not enough data
9.2
22
Not enough data
Optimization
9.0
22
Not enough data
9.4
23
Not enough data
9.5
22
Not enough data
8.8
23
Not enough data
Templates
8.5
39
Not enough data
8.6
40
Not enough data
8.9
38
Not enough data
8.8
39
Not enough data
Edit
8.8
37
Not enough data
8.9
38
Not enough data
9.1
37
Not enough data
Logistics
9.2
38
Not enough data
8.2
37
Not enough data
8.7
39
Not enough data
8.7
39
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.4
20
Not enough data
8.7
22
Not enough data
8.9
21
Not enough data
8.9
20
Not enough data
8.8
20
Not enough data
8.4
22
Not enough data
9.2
21
Not enough data
8.9
22
Not enough data
SMS Platform
9.1
20
Not enough data
9.4
21
Not enough data
8.4
22
Not enough data
7.9
22
Not enough data
8.6
20
Not enough data
8.9
21
Not enough data
Platform Basics
8.6
45
Not enough data
8.6
45
Not enough data
8.7
45
Not enough data
8.6
44
Not enough data
8.7
45
Not enough data
Content & Collaboration
9.3(won by default)
24
Not enough data
9.5(won by default)
23
Not enough data
9.1(won by default)
23
Not enough data
9.2(won by default)
23
Not enough data
9.3(won by default)
23
Not enough data
8.9(won by default)
22
Not enough data
Social Management
9.5(won by default)
25
Not enough data
8.8(won by default)
25
Not enough data
9.2(won by default)
24
Not enough data
9.2(won by default)
23
Not enough data
9.0(won by default)
22
Not enough data
9.2(won by default)
23
Not enough data
9.2(won by default)
17
Not enough data
Analysis
8.8
35
Not enough data
9.2
35
Not enough data
8.4
33
Not enough data
9.1
31
Not enough data
Campaigns
8.8
33
Not enough data
9.2
31
Not enough data
9.0
32
Not enough data
9.2
30
Not enough data
9.4
31
Not enough data
9.1
31
Not enough data
Engagement
8.9
30
Not enough data
Platform
9.2
31
Not enough data
9.1
32
Not enough data
8.8
32
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud Engagement and WordFly are categorized as Email Marketing
Unique Categories
Salesforce Marketing Cloud Engagement is categorized as SMS Marketing, Push Notification, Email Template Builder, Customer Journey Mapping, Mobile Marketing, Location-Based Marketing, and Social Media Management
WordFly has no unique categories
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WordFly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.1%
Information Technology and Services
7.4%
Computer Software
5.5%
Financial Services
5.2%
Non-Profit Organization Management
4.4%
Other
63.5%
Marketing and Advertising
25.0%
Performing Arts
20.0%
Insurance
10.0%
Non-Profit Organization Management
5.0%
Museums and Institutions
5.0%
Other
35.0%
Most Helpful Reviews
Salesforce Marketing Cloud Engagement
Most Helpful Favorable Review
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Most Helpful Critical Review
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
WordFly
Most Helpful Favorable Review
Verified User in Internet
WordFly maintains positive qualities that exercise an adequate work in the systematic installations in which the software is integrated, one of these references of great importance, is that it occupies a great part of the options of use to implement...
Most Helpful Critical Review
Verified User in Marketing and Advertising
There is a lack of analytics - the ones offered are very basic.
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Verified User in Internet
WordFly maintains positive qualities that exercise an adequate work in the systematic installations in which the software is integrated, one of these references of great importance, is that it occupies a great part of the options of use to implement...
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Verified User in Marketing and Advertising
There is a lack of analytics - the ones offered are very basic.
Alternatives
Discussions
Is Salesforce an ESP?
3 comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
WordFly has no more discussions with answers
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