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- Salesforce Marketing Cloud Engagement-vs-SmartFocus
Compare Salesforce Marketing Cloud Engagement and SmartFocus 
At a Glance
Market Segments
Mid-Market (40.8% of reviews)
Small-Business (40.0% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Salesforce Marketing Cloud Engagement
Star Rating
(1,767)4.0 out of 5
Market Segments
Mid-Market (40.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSmartFocus
Star Rating
(24)3.8 out of 5
Market Segments
Small-Business (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SmartFocusSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that SmartFocus excels in multi-user account management with a score of 9.4, allowing teams to collaborate effectively, while Salesforce Marketing Cloud Engagement scores lower at 8.6 in this area, indicating potential limitations in team functionalities.
- Reviewers mention that SmartFocus offers superior geofencing capabilities with a score of 9.3, which is particularly beneficial for location-based marketing, whereas Salesforce Marketing Cloud Engagement, while still strong, has a lower score of 9.0, suggesting it may not be as robust in this feature.
- G2 users highlight SmartFocus's email sending capabilities, scoring 9.1 for sending outbound emails, which is higher than Salesforce Marketing Cloud Engagement's score of 8.6, indicating that SmartFocus may provide a more reliable email delivery experience.
- Users on G2 report that SmartFocus shines in campaign automation with a score of 9.7, showcasing its effectiveness in automating marketing tasks, while Salesforce Marketing Cloud Engagement scores 9.0, suggesting it may not be as comprehensive in this area.
- Reviewers mention that SmartFocus has a strong content library feature, scoring 9.5, which allows for better organization and access to marketing materials, compared to Salesforce Marketing Cloud Engagement's score of 8.8, indicating a potential gap in content management capabilities.
- Users say that SmartFocus's personalization features are highly rated at 9.4, allowing for tailored marketing experiences, while Salesforce Marketing Cloud Engagement scores slightly lower at 9.0, suggesting that SmartFocus may offer more advanced personalization options.
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Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
SmartFocus
No pricing availableFree Trial
Salesforce Marketing Cloud Engagement
No trial information availableSmartFocus
No trial information availableRatings
Meets Requirements
8.3
1,314
7.7
21
Ease of Use
7.7
1,446
7.7
21
Ease of Setup
7.2
709
7.1
7
Ease of Admin
7.6
542
7.1
7
Quality of Support
7.7
1,243
7.4
21
Has the product been a good partner in doing business?
8.0
536
8.3
7
Product Direction (% positive)
7.5
1,267
8.3
21
Features by Category
Email Marketing
8.2
920
|
Verified
8.9
11
|
Verified
8.1
938
|
Verified
8.2
11
|
Verified
8.6
914
|
Verified
8.3
11
|
Verified
8.1
946
|
Verified
8.6
12
|
Verified
8.6
952
|
Verified
9.1
11
|
Verified
8.3
924
|
Verified
7.7
11
8.2
789
|
Verified
8.7
10
|
Verified
8.6
276
|
Verified
9.4
6
|
Verified
8.5
186
Not enough data
Reporting & Analytics
8.0
749
|
Verified
8.3
9
|
Verified
8.1
882
|
Verified
8.8
10
|
Verified
Platform
8.2
439
|
Verified
9.3
5
|
Verified
8.1
339
9.2
6
8.2
449
|
Verified
9.2
6
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Integration
8.0
424
|
Verified
7.8
6
|
Verified
7.8
379
|
Verified
7.7
5
|
Verified
8.1
359
|
Verified
Not enough data
8.8
165
|
Verified
Not enough data
8.5
158
|
Verified
Not enough data
8.4
148
|
Verified
Not enough data
Administration
9.6
19
Not enough data
9.3
19
Not enough data
8.5
19
Not enough data
8.9
20
Not enough data
9.0
19
Not enough data
Marketing
9.3
20
Not enough data
9.7
19
Not enough data
9.7
20
Not enough data
9.6
19
Not enough data
Campaigns
9.3
24
Not enough data
9.1
23
Not enough data
9.1
24
Not enough data
9.0
22
Not enough data
9.1
23
Not enough data
Analytics
9.3
23
Not enough data
9.2
22
Not enough data
Optimization
9.0
22
Not enough data
9.4
23
Not enough data
9.5
22
Not enough data
8.8
23
Not enough data
Templates
8.5
39
Not enough data
8.6
40
Not enough data
8.9
38
Not enough data
8.8
39
Not enough data
Edit
8.8
37
Not enough data
8.9
38
Not enough data
9.1
37
Not enough data
Logistics
9.2
38
Not enough data
8.2
37
Not enough data
8.7
39
Not enough data
8.7
39
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.4
20
Not enough data
8.7
22
Not enough data
8.9
21
Not enough data
8.9
20
Not enough data
8.8
20
Not enough data
8.4
22
Not enough data
9.2
21
Not enough data
8.9
22
Not enough data
SMS Platform
9.1
20
Not enough data
9.4
21
Not enough data
8.4
22
Not enough data
7.9
22
Not enough data
8.6
20
Not enough data
8.9
21
Not enough data
Platform Basics
8.6
45
Not enough data
8.6
45
Not enough data
8.7
45
Not enough data
8.6
44
Not enough data
8.7
45
Not enough data
Content & Collaboration
9.3(won by default)
24
Not enough data
9.5(won by default)
23
Not enough data
9.1(won by default)
23
Not enough data
9.2(won by default)
23
Not enough data
9.3(won by default)
23
Not enough data
8.9(won by default)
22
Not enough data
Social Management
9.5(won by default)
25
Not enough data
8.8(won by default)
25
Not enough data
9.2(won by default)
24
Not enough data
9.2(won by default)
23
Not enough data
9.0(won by default)
22
Not enough data
9.2(won by default)
23
Not enough data
9.2(won by default)
17
Not enough data
Analysis
8.8
35
Not enough data
9.2
35
Not enough data
8.4
33
Not enough data
9.1
31
Not enough data
Campaigns
8.8
33
Not enough data
9.2
31
Not enough data
9.0
32
Not enough data
9.2
30
Not enough data
9.4
31
Not enough data
9.1
31
Not enough data
Engagement
8.9
30
Not enough data
Platform
9.2
31
Not enough data
9.1
32
Not enough data
8.8
32
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud Engagement and SmartFocus are categorized as Email Marketing
Unique Categories
Salesforce Marketing Cloud Engagement is categorized as SMS Marketing, Push Notification, Email Template Builder, Customer Journey Mapping, Mobile Marketing, Location-Based Marketing, and Social Media Management
SmartFocus has no unique categories
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartFocus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.1%
Information Technology and Services
7.4%
Computer Software
5.5%
Financial Services
5.2%
Non-Profit Organization Management
4.4%
Other
63.5%
Marketing and Advertising
29.2%
Financial Services
8.3%
Wholesale
4.2%
Pharmaceuticals
4.2%
Oil & Energy
4.2%
Other
50.0%
Most Helpful Reviews
Salesforce Marketing Cloud Engagement
Most Helpful Favorable Review
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Most Helpful Critical Review
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
SmartFocus
Most Helpful Favorable Review
Arnaldo S.
Verified User in Marketing and Advertising
The technical support team has been always there to help us to launch our email marketing campaigns, and give solution to our questions in the moment needed, this has helped to grow quickly in knowledge use and go ahead when you want to deal with new tests...
Most Helpful Critical Review
Verified User in Wholesale
Clunky UI (although this may be updated) and hard to quickly on-board others. Data insight is a download to excel affair vs. using an intuiative dashboard past opens, sends etc...
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Arnaldo S.
Verified User in Marketing and Advertising
The technical support team has been always there to help us to launch our email marketing campaigns, and give solution to our questions in the moment needed, this has helped to grow quickly in knowledge use and go ahead when you want to deal with new tests...
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Verified User in Wholesale
Clunky UI (although this may be updated) and hard to quickly on-board others. Data insight is a download to excel affair vs. using an intuiative dashboard past opens, sends etc...
Alternatives
Discussions
Is Salesforce an ESP?
3 comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
SmartFocus has no discussions with answers
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