Link copied to clipboard # ReferralCandy vs Smile.io Comparison - What are their main differences? Share [ Export ](/compare/referralcandy/smile-io/export.csv) ReferralCandySmile.io[+ Add Product](#) Pricing **ReferralCandy** Free Trial **$39.00** Per Month · Basic **$239.00** · Plus **$79.00** · Grow **$799.00** Per Month · Enterprise Show more **Smile.io** **$0.00** · Free **$15.00** Usage Based Per Month · Essential **$79.00** Flat Rate Per Month · Standard **$199.00** Usage Based Per Month · Growth **$999.00** Usage Based Per Month · Plus Show more **Pricing Insights** from reviews Perceived Cost **ReferralCandy** $$$$$ **Smile.io** $$$$$ Average Discount **ReferralCandy** 9%1% more **Smile.io** 8% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **ReferralCandy** 6 months Based on 100 responses **Smile.io** 6 months Based on 100 responses Return on Investment **ReferralCandy** 6 months Based on 100 responses **Smile.io** 6 months Based on 100 responses ![ReferralCandy](https://images.g2crowd.com/uploads/product/hd_favicon/793100eba8a29289df7bb4cffbf504ac/referralcandy.svg "ReferralCandy") ![Smile.io](https://images.g2crowd.com/uploads/product/hd_favicon/751a19050c8533b1829fff47926bbdc1/smile-io.svg "Smile.io") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ReferralCandy** Customer Support (10) Easy Setup (6) Limited Customization (2) Connection Issues (1) **Smile.io** Ease of Use (195) Customer Support (159) Expensive (85) Limited Customization (53) Integrations **ReferralCandy** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image") Shopify Plus ](https://www.g2.com/products/shopify-plus/reviews)[ View all ](https://www.g2.com/products/referralcandy/integrations) **Smile.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_75ab972d2f2d35ee8320e0db083c0a22/campaign-monitor%282%29.png "Product Avatar Image") Campaign Monitor ](https://www.g2.com/products/campaign-monitor/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital ](https://www.g2.com/products/dotdigital/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a837fcd5944269e51da61b13935240cf/glew.png "Product Avatar Image") Glew ](https://www.g2.com/products/glew/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d31969d015a70a6732b2b1fd3e42c2f3/gorgias.png "Product Avatar Image") Gorgias ](https://www.g2.com/products/gorgias/reviews)[ View all ](https://www.g2.com/products/smile-io/integrations) Screenshots **ReferralCandy** ![ReferralCandy screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/176745/grow.png) **Smile.io** ![Smile.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65339/Hero-Image.jpg) **Ratings** from reviews Meets Requirements **ReferralCandy** **8.3** /10 Based on 74 responses **Smile.io** **8.7** /10 Based on 447 responses Ease of Use **ReferralCandy** **8.3** /10 Based on 75 responses **Smile.io** **9.2** /10 Based on 453 responses Ease of Setup **ReferralCandy** **7.7** /10 Based on 56 responses **Smile.io** **9.2** /10 Based on 436 responses Ease of Admin **ReferralCandy** **8.3** /10 Based on 49 responses **Smile.io** **9.2** /10 Based on 303 responses Quality of Support **ReferralCandy** **9.0** /10 Based on 71 responses **Smile.io** **9.5** /10 Based on 415 responses Has the product been a good partner in doing business? **ReferralCandy** **9.0** /10 Based on 48 responses **Smile.io** **9.3** /10 Based on 295 responses Product Direction (% positive) **ReferralCandy** **8.4** /10 Based on 59 responses **Smile.io** **9.2** /10 Based on 434 responses **Features** ratings from reviews Loyalty Management Not enough data **8.1** /10 Based on 416 responses Customer Advocacy Not enough data **6.7** /10 Based on 15 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 88.3% Mid-Market(51-1000 emp.) 10.8% Enterprise(\> 1000 emp.) 0.9% Small-Business(50 or fewer emp.) 88.3% Mid-Market(51-1000 emp.) 10.8% Enterprise(\> 1000 emp.) 0.9% Small-Business(50 or fewer emp.) 92.5% Mid-Market(51-1000 emp.) 7.3% Enterprise(\> 1000 emp.) 0.2% Small-Business(50 or fewer emp.) 92.5% Mid-Market(51-1000 emp.) 7.3% Enterprise(\> 1000 emp.) 0.2% **Reviewers' Industry** [![ReferralCandy](https://images.g2crowd.com/uploads/product/hd_favicon/793100eba8a29289df7bb4cffbf504ac/referralcandy.svg "ReferralCandy")](https://www.g2.com/products/referralcandy/reviews) ReferralCandy Retail 13.6% Consumer Goods 8.2% Food & Beverages 8.2% Health, Wellness and Fitness 6.4% Apparel & Fashion 4.5% Other 59.1% [![Smile.io](https://images.g2crowd.com/uploads/product/hd_favicon/751a19050c8533b1829fff47926bbdc1/smile-io.svg "Smile.io")](https://www.g2.com/products/smile-io/reviews) Smile.io Retail 33.6% Apparel & Fashion 12.5% Cosmetics 8.4% Consumer Goods 8.1% Food & Beverages 7.9% Other 29.5% Alternatives **ReferralCandy Alternatives** ![Ambassador](https://images.g2crowd.com/uploads/product/hd_favicon/361e0db1fe10954aaeb7d8d29f00773a/ambassador-ambassador.svg "Ambassador") [ Ambassador ](/products/ambassador-ambassador/reviews) ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo") [ Yotpo ](/products/yotpo/reviews) ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive") [ Influitive ](/products/jigsaw-interactive-influitive/reviews) ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) **Smile.io Alternatives** ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo") [ Yotpo ](/products/yotpo/reviews) ![LoyaltyLion](https://images.g2crowd.com/uploads/product/hd_favicon/2d53556fd7eca2c602961126f42eda1d/loyaltylion.svg "LoyaltyLion") [ LoyaltyLion ](/products/loyaltylion/reviews) ![Okendo](https://images.g2crowd.com/uploads/product/hd_favicon/94f6cb57dd82371f3a5437d9da6f71c7/okendo.svg "Okendo") [ Okendo ](/products/okendo/reviews) ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive") [ Influitive ](/products/jigsaw-interactive-influitive/reviews) ## ReferralCandy vs Smile.io FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between ReferralCandy vs Smile.io? Smile.io stands out for its higher reviewer satisfaction scores in ease of use, setup, and support compared to ReferralCandy. | [ReferralCandy](https://www.g2.com/products/referralcandy/reviews) | [Smile.io](https://www.g2.com/products/smile-io/reviews) | | --- | --- | | 4.5/5 (110 reviews) | 4.6/5 (456 reviews) | | Small-Business | Small-Business | | 7.7 | 9.1 | | 9.0 | 9.5 | | Customer Support (6 all-time mentions) | Ease of Use (169 all-time mentions) | ### How do the pricing models of ReferralCandy and Smile.io compare? Smile.io is rated higher for value, with a stronger Price/Cost satisfaction score than ReferralCandy. - **ReferralCandy:** In recent reviews, several buyers mention wishing for a freemium model or more flexible pricing, but appreciate the time-saving automation and support. - **Smile.io:** Reviewers consistently highlight value for money, especially for small businesses, and note that the free tier offers worthwhile capabilities, though some advanced features require higher-tier plans. ### What are the best alternatives to ReferralCandy and Smile.io? LoyaltyLion, Yotpo, and Ambassador Software are the top alternatives to ReferralCandy and Smile.io. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ReferralCandy](https://www.g2.com/products/referralcandy/reviews) | 4.5/5 (110 reviews) | Small-Business | Desire for freemium model; time-saving automation | Customer Support | | [Smile.io](https://www.g2.com/products/smile-io/reviews) | 4.6/5 (456 reviews) | Small-Business | Strong value for small business; free tier praised | Ease of Use | | [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) | 4.6/5 (611 reviews) | Small-Business | — | — | | [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5 (265 reviews) | Small-Business | — | — | | [Ambassador Software](https://www.g2.com/products/ambassador-software/reviews) | 4.5/5 (75 reviews) | Small-Business | — | — | ### Which Customer Advocacy features should I prioritize when comparing ReferralCandy and Smile.io? Buyers should prioritize Ease of Setup, Quality of Support, Rewards Program, Customization, and Integrations when comparing ReferralCandy and Smile.io. - **Ease of Setup:** ReferralCandy 7.7, Smile.io 9.1 - **Quality of Support:** ReferralCandy 9.0, Smile.io 9.5 - **Rewards Program:** ReferralCandy (1 all-time mention), Smile.io (132 all-time mentions) - **Customization:** ReferralCandy (limited customization cited in recent reviews), Smile.io (49 all-time mentions of limited customization, 35 for customization overall) - **Integrations:** ReferralCandy (1 all-time mention), Smile.io (82 all-time mentions) ### What are the pros and cons of ReferralCandy vs Smile.io? Smile.io’s headline strength is ease of use, while ReferralCandy’s is customer support. - **ReferralCandy strengths:** Customer Support (6 all-time mentions), Easy Setup (5), Automation (2), Tracking Efficiency (2), Time-saving (1) - **ReferralCandy trade-offs:** Limited Customization (1), Limited Rewards System (1), Setup Difficulty (1), Slow Performance (1), Software Bugs (1) - **Smile.io strengths:** Ease of Use (169), Customer Support (135), Rewards Program (132), Easy Setup (110), Integrations (82), Customization (35) - **Smile.io trade-offs:** Expensive (72), Limited Customization (49), Limited Rewards System (31) ### Is ReferralCandy or Smile.io better for small businesses? Smile.io is the better fit for small businesses, with higher reviewer satisfaction and a strong small-business segment presence. - **ReferralCandy:** Small-Business is the largest segment, with reviewers noting easy setup and automation but some desire for more flexible pricing. - **Smile.io:** Small-Business is the largest segment, and reviewers consistently praise its value, ease of use, and suitability for small business needs. ### Which Customer Advocacy platform has better integrations? Smile.io is favored for integrations, with significantly more reviewer-cited integration mentions than ReferralCandy. - **ReferralCandy:** Shopify (mentioned in recent reviews) - **Smile.io:** Shopify (140 all-time mentions), Klaviyo (18), BigCommerce (6) ### How do ReferralCandy and Smile.io compare on customer support? Smile.io leads ReferralCandy on Quality of Support by 0.5 points, a material difference. - **ReferralCandy:** Reviewers highlight responsive and helpful support, with 6 all-time mentions of customer support and frequent praise for quick issue resolution. - **Smile.io:** Reviewers cite excellent customer support in 135 all-time mentions, describing the team as knowledgeable, quick to respond, and supportive for both setup and ongoing needs. ### Which is easier to implement, ReferralCandy or Smile.io? Smile.io outperforms ReferralCandy on Ease of Setup by 1.4 points, a significant margin. - **ReferralCandy:** Reviewers describe setup as generally straightforward but occasionally note complexity or documentation gaps, with some needing support to complete implementation. - **Smile.io:** Reviewers consistently praise the easy and quick setup, with many stating they were able to launch their loyalty or rewards program within minutes and found the process intuitive. ### Which product has better Rewards? Smile.io is the stronger performer for Rewards, with far more reviewer-cited mentions and higher satisfaction scores. - **ReferralCandy:** Rewards Program (1 all-time mention), limited rewards system cited as a trade-off in recent reviews. - **Smile.io:** Rewards Program (132 all-time mentions), Rewards System (84), Reward Points System (45), and a 9.1 Ease of Use score.