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At a Glance
Market Segments
Small-Business (80.8% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
$14.99 1 Accounts Per Month
Starting at €29.00 1 user Per Month
Porter
Star Rating
(172)4.7 out of 5
Market Segments
Small-Business (80.8% of reviews)
Pros & Cons
Entry-Level Pricing
$14.99 1 Accounts Per Month
Browse all 4 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Supermetrics excels in "Custom Reports and Dashboards," with a score of 8.7, allowing for tailored insights that meet specific business needs, while Porter, although strong, scores slightly lower at 8.9, indicating a more standardized approach.
- Reviewers mention that Supermetrics offers robust "Extraction" capabilities with a score of 8.7, which is crucial for pulling data from various sources efficiently, whereas Porter, while competent, has a lower score of 8.2 in this area, suggesting it may not be as effective in data extraction tasks.
- G2 users highlight Supermetrics' "Real-Time Reporting" feature, scoring 8.1, which is essential for businesses needing immediate insights, while Porter’s reporting capabilities, although rated higher overall, do not emphasize real-time data as strongly.
- Users on G2 appreciate Supermetrics for its "Automation" features, scoring 8.6, which streamline repetitive tasks, whereas Porter, with a score of 8.0, may require more manual intervention, potentially impacting efficiency.
- Reviewers say that Supermetrics has a strong focus on "Campaign Tracking," scoring 8.6, which is vital for marketers, while Porter, although effective, does not provide the same level of detail in tracking campaign performance.
- Users report that Supermetrics shines in "Scalability" with a score of 8.6, making it suitable for growing businesses, while Porter, with a score of 8.0, may not scale as seamlessly, which could be a concern for rapidly expanding companies.
Pricing
Entry-Level Pricing
Porter
Solo Plan
$14.99
1 Accounts Per Month
Connect 1 account, e.g., 1 Facebook Ads account on Looker Studio or 1 Facebook Ads account on Sheets.
- 1 account from any of the 19 data sources available
- Connect to +19 marketing data sources
- Connect to Looker Studio or Google Sheets with the same plan
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Porter
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.5
156
8.5
616
Ease of Use
8.7
160
8.2
624
Ease of Setup
8.7
147
8.2
411
Ease of Admin
8.7
103
8.0
375
Quality of Support
8.6
134
7.8
558
Has the product been a good partner in doing business?
8.8
98
8.2
370
Product Direction (% positive)
9.6
157
7.9
575
Features by Category
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
8.3
26
Not enough data
8.2
26
Not enough data
8.9
28
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Porter and Supermetrics are categorized as Google Workspace for Marketing
Unique Categories
Porter has no unique categories
Reviews
Reviewers' Company Size
Porter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
48.5%
Retail
3.0%
Financial Services
3.0%
Entertainment
3.0%
Apparel & Fashion
3.0%
Other
39.5%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
Porter has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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