# NVivo, Data Studio, Whatagraph vs Klipfolio Comparison | | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 4.5 out of 5 | | **Total Reviews** | 138 | 476 | 280 | 256 | | **Largest Market Segment** | Small-Business (48.1% of reviews) | Small-Business (46.4% of reviews) | Small-Business (77.9% of reviews) | Small-Business (54.8% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | Free Trial | $90.00 Per Month | --- ## Top Pros & Cons ### NVivo Pros: - Ease of Use (2 reviews) - Efficiency Improvement (2 reviews) Cons: - Not User-Friendly (3 reviews) - Poor Customer Support (3 reviews) ### Data Studio Pros: - Ease of Use (20 reviews) - Visualization (11 reviews) Cons: - Limited Customization (8 reviews) - Slow Performance (8 reviews) ### Whatagraph Pros: - Customer Support (8 reviews) - Automation (4 reviews) Cons: - Expensive (3 reviews) - Slow Loading (2 reviews) ### Klipfolio Pros: - Integrations (2 reviews) - Customer Support (1 reviews) Cons: - Limited Chart Functionality (1 reviews) --- ## Ratings Comparison | Rating | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Meets Requirements** | 8.5 (99 reviews) | 8.5 (370 reviews) | 8.7 (189 reviews) | 8.8 (200 reviews) | | **Ease of Use** | 7.6 (102 reviews) | 8.2 (377 reviews) | 8.9 (191 reviews) | 8.1 (200 reviews) | | **Ease of Setup** | 7.2 (25 reviews) | 8.4 (204 reviews) | 8.3 (116 reviews) | 8.0 (128 reviews) | | **Ease of Admin** | 7.9 (19 reviews) | 8.2 (154 reviews) | 8.7 (109 reviews) | 8.5 (126 reviews) | | **Quality of Support** | 7.7 (76 reviews) | 7.3 (290 reviews) | 8.9 (186 reviews) | 9.4 (188 reviews) | | **Has the product been a good partner in doing business?** | 7.5 (12 reviews) | 8.3 (135 reviews) | 8.7 (108 reviews) | 9.3 (125 reviews) | | **Product Direction (% positive)** | 7.2 (99 reviews) | 8.6 (349 reviews) | 9.0 (162 reviews) | 9.0 (192 reviews) | --- ## Pricing ### NVivo #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Data Studio #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Whatagraph #### Entry-Level Pricing Plan: Max Price: Free Trial Description: For growing teams working with advanced data sources Key Features: - 50+ source credits - Advanced integrations - Data groups & blends [Browse all 2 editions](https://www.g2.com/products/whatagraph/pricing) #### Free Trial Yes ### Klipfolio #### Entry-Level Pricing Plan: Base Price: $90.00 Per Month Key Features: - 3 Dashboards - Unlimited Users - 4hr Data Refresh Rate [Browse all 3 editions](https://www.g2.com/products/klipfolio/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **NVivo** | 7.0/10 | 31 | | **Data Studio** | 8.6/10 | 328 | | **Whatagraph** | 8.8/10 | 107 | | **Klipfolio** | N/A | N/A | #### Reports | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.8 (297 reviews) | 9.0 (95 reviews) | 8.8 (126 reviews) ✓ Verified | | **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 7.9 (250 reviews) | 8.2 (30 reviews) | 8.4 (115 reviews) ✓ Verified | | **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.8 (299 reviews) | 9.0 (96 reviews) | 9.0 (145 reviews) ✓ Verified | | **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.5 (242 reviews) | Feature Not Available | 8.7 (103 reviews) ✓ Verified | | **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.9 (298 reviews) | 8.8 (93 reviews) | 9.2 (150 reviews) ✓ Verified | #### Self Service | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Calculated Fields** | Not enough data | Not enough data | Not enough data | 8.5 (129 reviews) ✓ Verified | | **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 8.4 (132 reviews) ✓ Verified | | **Data Discovery** | Not enough data | Not enough data | Not enough data | 8.0 (108 reviews) ✓ Verified | | **Search** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 8.2 (108 reviews) ✓ Verified | | **Automodeling** | Not enough data | Not enough data | Not enough data | 8.0 (81 reviews) ✓ Verified | #### Advanced Analytics | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 7.3 (5 reviews) | | **Data Visualization** | Not enough data | Not enough data | Not enough data | 8.8 (138 reviews) ✓ Verified | | **Big Data Services** | Not enough data | Not enough data | Not enough data | 7.1 (20 reviews) | #### Building Reports | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | Not enough data | 8.5 (90 reviews) ✓ Verified | | **Data Modeling** | Not enough data | Not enough data | Not enough data | 8.1 (79 reviews) ✓ Verified | | **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 7.9 (75 reviews) ✓ Verified | | **Integration APIs** | Not enough data | Not enough data | Not enough data | 8.8 (84 reviews) ✓ Verified | #### Platform | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **NVivo** | 7.0/10 | 32 | | **Data Studio** | 8.3/10 | 328 | | **Whatagraph** | 8.7/10 | 110 | | **Klipfolio** | N/A | N/A | #### Reports | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.8 (297 reviews) | 9.0 (95 reviews) | 8.8 (126 reviews) ✓ Verified | | **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 7.9 (250 reviews) | 8.2 (30 reviews) | 8.4 (115 reviews) ✓ Verified | | **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.8 (299 reviews) | 9.0 (96 reviews) | 9.0 (145 reviews) ✓ Verified | | **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.5 (242 reviews) | Feature Not Available | 8.7 (103 reviews) ✓ Verified | | **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.9 (298 reviews) | 8.8 (93 reviews) | 9.2 (150 reviews) ✓ Verified | #### Reports | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Reports Interface** | Not enough data | 8.9 (115 reviews) | 8.9 (38 reviews) | Not enough data | | **Share Reports** | Not enough data | 9.1 (107 reviews) | 9.0 (33 reviews) | Not enough data | | **Steps to Answer** | Not enough data | 8.1 (95 reviews) | 8.7 (31 reviews) | Not enough data | #### Generative AI | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **AI Text Generation** | Not enough data | 5.5 (36 reviews) | 8.3 (11 reviews) | Not enough data | | **AI Text Summarization** | Not enough data | 5.6 (37 reviews) | 8.5 (11 reviews) | Not enough data | #### Visualization | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Graphs and Charts** | Not enough data | 9.0 (115 reviews) | 8.8 (37 reviews) | Not enough data | | **Score Cards** | Not enough data | 8.7 (101 reviews) | Feature Not Available | Not enough data | | **Dashboards** | Not enough data | 9.1 (119 reviews) | 8.6 (35 reviews) | Not enough data | | **Formats** | Not enough data | 8.5 (103 reviews) | 8.9 (30 reviews) | Not enough data | #### Data Updates | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Historical Snapshots** | Not enough data | 8.3 (97 reviews) | 8.3 (30 reviews) | Not enough data | | **Real-Time Updating** | Not enough data | 8.7 (109 reviews) | 8.4 (31 reviews) | Not enough data | #### Collaboration | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Sharing** | Not enough data | 8.9 (116 reviews) | 9.0 (32 reviews) | Not enough data | | **Co-Editing** | Not enough data | 8.6 (102 reviews) | 8.3 (29 reviews) | Not enough data | | **Devices** | Not enough data | 8.0 (93 reviews) | Feature Not Available | Not enough data | #### Data Updates | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Historical Snapshots** | Not enough data | 8.2 (208 reviews) | 8.6 (71 reviews) | Not enough data | | **Real-Time Updating** | Not enough data | 8.3 (254 reviews) | 8.8 (82 reviews) | Not enough data | | **Email Reports** | Not enough data | 8.2 (213 reviews) | 8.6 (82 reviews) | Not enough data | ### Analytics Platforms | Product | Score | Reviews | |---|---|---| | **NVivo** | N/A | N/A | | **Data Studio** | N/A | N/A | | **Whatagraph** | N/A | N/A | | **Klipfolio** | 8.3/10 | 177 | #### Reports | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.8 (297 reviews) | 9.0 (95 reviews) | 8.8 (126 reviews) ✓ Verified | | **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 7.9 (250 reviews) | 8.2 (30 reviews) | 8.4 (115 reviews) ✓ Verified | | **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.8 (299 reviews) | 9.0 (96 reviews) | 9.0 (145 reviews) ✓ Verified | | **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.5 (242 reviews) | Feature Not Available | 8.7 (103 reviews) ✓ Verified | | **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.9 (298 reviews) | 8.8 (93 reviews) | 9.2 (150 reviews) ✓ Verified | #### Data Preparation | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Connectors** | Not enough data | Not enough data | Not enough data | 8.4 (33 reviews) ✓ Verified | | **Data Governance** | Not enough data | Not enough data | Not enough data | 7.7 (11 reviews) | #### Data Modeling and Blending | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Data Querying** | Not enough data | Not enough data | Not enough data | 7.8 (30 reviews) ✓ Verified | | **Data Filtering** | Not enough data | Not enough data | Not enough data | 8.4 (35 reviews) ✓ Verified | | **Data Blending** | Not enough data | Not enough data | Not enough data | 8.6 (29 reviews) ✓ Verified | #### Generative AI | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | #### Agentic AI - Analytics Platforms | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | #### Self Service | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Calculated Fields** | Not enough data | Not enough data | Not enough data | 8.5 (129 reviews) ✓ Verified | | **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 8.4 (132 reviews) ✓ Verified | | **Data Discovery** | Not enough data | Not enough data | Not enough data | 8.0 (108 reviews) ✓ Verified | | **Search** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 8.2 (108 reviews) ✓ Verified | | **Automodeling** | Not enough data | Not enough data | Not enough data | 8.0 (81 reviews) ✓ Verified | #### Deployment & Integration - Analytics Platforms | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **No-code Dashboard Builder** | Not enough data | Not enough data | Not enough data | Not enough data | | **Report Scheduling and Automation** | Not enough data | Not enough data | Not enough data | Not enough data | | **Embedded Analytics and White-labeling** | Not enough data | Not enough data | Not enough data | Not enough data | | **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | Not enough data | #### Advanced Analytics | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 7.3 (5 reviews) | | **Data Visualization** | Not enough data | Not enough data | Not enough data | 8.8 (138 reviews) ✓ Verified | | **Big Data Services** | Not enough data | Not enough data | Not enough data | 7.1 (20 reviews) | #### Performance & Scalability - Analytics Platforms | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Large data handling and Query Speed** | Not enough data | Not enough data | Not enough data | Not enough data | | **Concurrent User Support** | Not enough data | Not enough data | Not enough data | Not enough data | #### Advanced Analytics & Modeling - Analytics Platforms | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Data Modeling and Governance** | Not enough data | Not enough data | Not enough data | Not enough data | | **Notebook and Script Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | Not enough data | Not enough data | #### Agentic AI Capabilities - Analytics Platforms | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Auto-generated Insights and Narratives** | Not enough data | Not enough data | Not enough data | Not enough data | | **Natural Language Queries** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | Not enough data | Not enough data | #### Personalized Intelligence - Analytics Platforms | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | Not enough data | Not enough data | | **Role-based Insight Personalization** | Not enough data | Not enough data | Not enough data | Not enough data | | **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | #### Building Reports | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | Not enough data | 8.5 (90 reviews) ✓ Verified | | **Data Modeling** | Not enough data | Not enough data | Not enough data | 8.1 (79 reviews) ✓ Verified | | **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 7.9 (75 reviews) ✓ Verified | | **Integration APIs** | Not enough data | Not enough data | Not enough data | 8.8 (84 reviews) ✓ Verified | ### Text Analysis | Product | Score | Reviews | |---|---|---| | **NVivo** | 4.5/10 | 6 | | **Data Studio** | N/A | N/A | | **Whatagraph** | N/A | N/A | | **Klipfolio** | N/A | N/A | #### Setup | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Integration** | 4.3 (5 reviews) | Not enough data | Not enough data | Not enough data | | **Maintenance** | 2.5 (6 reviews) | Not enough data | Not enough data | Not enough data | | **No-Code** | 5.3 (5 reviews) | Not enough data | Not enough data | Not enough data | #### Data | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Security** | 6.0 (5 reviews) | Not enough data | Not enough data | Not enough data | | **Data Visualization** | 5.7 (5 reviews) | Not enough data | Not enough data | Not enough data | #### Analysis | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Automation** | 5.0 (5 reviews) | Not enough data | Not enough data | Not enough data | | **Named entity recognition** | 5.0 (5 reviews) | Not enough data | Not enough data | Not enough data | | **Keyphrase Extraction** | 2.3 (5 reviews) | Not enough data | Not enough data | Not enough data | | **Topic Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | | **Language Identification** | Not enough data | Not enough data | Not enough data | Not enough data | | **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | Not enough data | Not enough data | #### Customization | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Pre-Built Parameterization** | Not enough data | Not enough data | Not enough data | Not enough data | | **Custom Extension** | Not enough data | Not enough data | Not enough data | Not enough data | | **Compositionality** | Not enough data | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **NVivo** | N/A | N/A | | **Data Studio** | N/A | N/A | | **Whatagraph** | 9.0/10 | 99 | | **Klipfolio** | N/A | N/A | #### Marketing Operations | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **ROI Tracking** | Not enough data | Not enough data | 8.9 (72 reviews) | Not enough data | | **Data Collection** | Not enough data | Not enough data | 9.2 (82 reviews) | Not enough data | | **Customer Insights** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | 8.9 (72 reviews) | Not enough data | | **Spend Management** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **White Label** | Not enough data | Not enough data | 8.5 (67 reviews) | Not enough data | #### Campaign Activity | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Campaign Insights** | Not enough data | Not enough data | 8.9 (80 reviews) | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | 9.3 (86 reviews) | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | 9.0 (82 reviews) | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | Not enough data | #### Agentic AI - Marketing Analytics | Feature | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to NVivo (2):** [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to Data Studio (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to Whatagraph (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to Klipfolio (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | NVivo | Data Studio | Whatagraph | Klipfolio | |---|---|---|---|---| | **Small-Business** | 48.1% | 46.4% | 77.9% | 54.8% | | **Mid-Market** | 19.5% | 36.6% | 19.1% | 36.8% | | **Enterprise** | 32.3% | 17.0% | 3.1% | 8.4% | ### By Industry #### NVivo - **Higher Education:** 30.1% - **Research:** 28.6% - **Education Management:** 13.5% - **Hospital & Health Care:** 3.8% - **Market Research:** 3.0% - **Management Consulting:** 2.3% - **Professional Training & Coaching:** 1.5% - **Primary/Secondary Education:** 1.5% - **Government Administration:** 1.5% - **Information Technology and Services:** 0.8% - **Other:** 13.5% #### Data Studio - **Marketing and Advertising:** 23.4% - **Information Technology and Services:** 7.3% - **Computer Software:** 7.1% - **Internet:** 4.7% - **Financial Services:** 3.3% - **Higher Education:** 2.9% - **Non-Profit Organization Management:** 2.4% - **Automotive:** 2.4% - **Hospital & Health Care:** 2.4% - **Education Management:** 2.2% - **Other:** 41.6% #### Whatagraph - **Marketing and Advertising:** 67.8% - **Market Research:** 1.9% - **Information Technology and Services:** 1.9% - **Online Media:** 1.9% - **Financial Services:** 1.9% - **Public Relations and Communications:** 1.9% - **Education Management:** 1.5% - **Computer Software:** 1.5% - **Automotive:** 1.1% - **Retail:** 1.1% - **Other:** 17.2% #### Klipfolio - **Marketing and Advertising:** 18.0% - **Computer Software:** 14.2% - **Information Technology and Services:** 10.5% - **Internet:** 4.6% - **Hospital & Health Care:** 3.8% - **Retail:** 3.8% - **Financial Services:** 3.8% - **Insurance:** 2.5% - **Automotive:** 2.5% - **Management Consulting:** 2.1% - **Other:** 34.3% --- ## Alternatives ### Alternatives to NVivo - [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) — 4.7/5 stars (60 reviews) - [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (520 reviews) - [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (620 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1651 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7583 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1034 reviews) - [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars 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[Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1034 reviews) ### Alternatives to Whatagraph - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (457 reviews) - [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (92 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1651 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7583 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (322 reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews) ### Alternatives to Klipfolio - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1034 reviews) - [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (281 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1651 reviews) - [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1644 reviews) - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (505 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3757 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews) --- ## Top Discussions ### NVivo - Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..." - Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment > **Top comment:** "Qualitative interviews coding" ### Data Studio - Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments > **Top comment:** "Yes, it is free to use" - Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool" - Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting" - Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. This post from HubSpot may help you as well:..." - Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..." ### Whatagraph - Title: [Can I get a free trial with Whatagraph?](https://www.g2.com/discussions/can-i-get-a-free-trial-with-whatagraph) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Absolutely! We offer a free 7-day trial with unlimited access to all of our features and integrations. You can sign up here:..." - Title: [How much does Whatagraph cost?](https://www.g2.com/discussions/how-much-does-whatagraph-cost) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade..." - Title: [How many integrations does Whatagraph support?](https://www.g2.com/discussions/how-many-integrations-does-whatagraph-support) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Whatagraph currently supports 31 integrations and is constantly developing new ones so you could easily present analytics data from all of your marketing and..." ### Klipfolio - Title: [Is there a mobile device view for Klipfolio?](https://www.g2.com/discussions/31199-is-there-a-mobile-device-view-for-klipfolio) — 2 comments, 1 upvote > **Top comment:** "Hi Mark, Thank you for your interest in Klipfolio! We do have a mobile app on both iOS and Android where you can easily log in and view your dashboards...." - Title: [My data sources fail to refresh when the number of rows is large, how do I prevent this from happening if the data is already aggregated to the maximum extent that I need for my use case?](https://www.g2.com/discussions/31101-my-data-sources-fail-to-refresh-when-the-number-of-rows-is-large-how-do-i-prevent-this-from-happening-if-the-data-is-already-aggregated-to-the-maximum-extent-that-i-need-for-my-use-case) — 1 comment, 1 upvote > **Top comment:** "Hi Sarthak, I would recommend reaching out to support@kliopfolio.com where we can jump in and take a closer look at your data sources and see how we might..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/nvivo-vs-data-studio-vs-whatagraph-vs-klipfolio)