# Meltwater vs Sprout Social Influencer Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Meltwater excels in its media monitoring capabilities, with users appreciating features like the ability to track Canadian media coverage and set up daily alerts for mentions. This functionality helps users stay informed about their organization's presence in the media landscape.
- **Users say** that Sprout Social Influencer Marketing shines in its influencer discovery tools, allowing teams to find and vet potential influencers through a streamlined, data-driven approach. Reviewers highlight the platform's effective search functions that help identify the right creators for specific campaigns.
- **According to verified reviews** , Meltwater's recent updates, including a new AI tool, have made it easier for users to be self-sufficient in content creation and management. This has been particularly beneficial for those managing newsletters and social media posts.
- **Reviewers mention** that Sprout Social provides robust analytics for influencers, which helps users improve their click-through rates and overall campaign effectiveness. This data-driven insight is a significant advantage for marketers looking to optimize their influencer partnerships.
- **Users highlight** that while Meltwater has a strong overall satisfaction score, it faces challenges in areas like influencer recruitment and scoring, where Sprout Social tends to perform better. This difference can impact users who prioritize these specific functionalities in their marketing strategies.
- **G2 reviewers note** that both platforms offer quality support, but Meltwater edges out slightly with a higher score in quality of support. Users appreciate the proactive assistance and resources available, which can be crucial for teams navigating complex influencer marketing campaigns.



| | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 2,666 | 413 | 
| **Largest Market Segment** | Small-Business (41.4% of reviews) | Mid-Market (46.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Meltwater

Pros:
- Ease of Use (190 reviews)
- Features (156 reviews)

Cons:
- Improvement Needed (90 reviews)
- Learning Curve (63 reviews)

### Sprout Social Influencer Marketing

Pros:
- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)

Cons:
- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)

---
## Ratings Comparison
| Rating | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
  | **Meets Requirements** | 7.9 (2181 reviews) | 8.1 (293 reviews) | 
  | **Ease of Use** | 7.9 (2286 reviews) | 8.3 (297 reviews) | 
  | **Ease of Setup** | 7.9 (1254 reviews) | 8.3 (235 reviews) | 
  | **Ease of Admin** | 8.1 (939 reviews) | 8.5 (163 reviews) | 
  | **Quality of Support** | 8.6 (2104 reviews) | 8.5 (274 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (945 reviews) | 8.8 (159 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2154 reviews) | 8.9 (288 reviews) | 

---
## Pricing

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sprout Social Influencer Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.6/10 | 659 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Social Analytics

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Competitor Analysis** | 7.8 (530 reviews) | Not enough data | 
| **Follower Analysis** | 7.7 (514 reviews) | Not enough data | 
| **Post Performance** | 8.0 (520 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 6.8 (376 reviews) | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 7.5 (393 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.1 (427 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Report Customizability** | 7.7 (550 reviews) | Not enough data | 
| **Report Exporting** | 8.0 (568 reviews) | Not enough data | 
| **Scalability** | 7.9 (482 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.4/10 | 27 |

#### Identify

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Blogger Database** | Not enough data | 7.7 (23 reviews) | 
| **Blogger Search Engine** | Not enough data | 7.9 (24 reviews) | 
| **Selection Criteria** | Not enough data | 7.8 (24 reviews) | 

#### Manage

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Import/Export** | Not enough data | 7.9 (25 reviews) | 
| **Automatic Follow-up** | Not enough data | 7.4 (21 reviews) | 
| **Multichannel Outreach** | Not enough data | 7.5 (22 reviews) | 
| **Product Tracking** | Not enough data | 6.7 (21 reviews) | 
| **Content Scheduling** | Not enough data | 6.7 (19 reviews) | 

#### Results

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Curation** | Not enough data | 7.2 (20 reviews) | 
| **Reports and Visualization** | Not enough data | 7.3 (20 reviews) | 
| **Campaign Analytics** | Not enough data | 7.2 (21 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 311 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Content & Collaboration

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Content Calendar** | 8.1 (239 reviews) | Not enough data | 
| **Content Library** | 7.3 (211 reviews) | Not enough data | 
| **Shared Inbox** | 7.3 (202 reviews) | Not enough data | 
| **Approval Workflows** | 7.5 (204 reviews) | Not enough data | 
| **Users and Permissions** | 8.0 (229 reviews) | Not enough data | 
| **Content Creation** | 7.6 (211 reviews) | Not enough data | 

#### Social Management

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Social Analytics** | 8.3 (285 reviews) | Not enough data | 
| **Social Publishing** | 7.8 (272 reviews) | Not enough data | 
| **Campaign Optimization** | 7.4 (237 reviews) | Not enough data | 
| **Social Engagement** | 7.9 (276 reviews) | Not enough data | 
| **Social Ads** | 6.5 (208 reviews) | Not enough data | 
| **Campaign Planning** | 7.1 (208 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.3 (100 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (24 reviews) | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | 6.2 (23 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 821 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Media Channels

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Broadcast Media** | 7.3 (645 reviews) | Not enough data | 
| **Print Media** | 7.2 (667 reviews) | Not enough data | 
| **Online Media** | 8.5 (746 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Local Media** | 7.8 (711 reviews) | Not enough data | 
| **National Media** | 8.3 (720 reviews) | Not enough data | 
| **International Media** | 7.6 (644 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Keyword Targeting** | 8.2 (724 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.1 (705 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (712 reviews) | Not enough data | 
| **Dashboards** | 8.0 (739 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (83 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (82 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (80 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (81 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **AI Text Generation** | 6.6 (291 reviews) | Not enough data | 
| **AI Text Summarization** | 6.6 (284 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.7/10 | 53 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Audiences

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Audience Insights** | 8.0 (46 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (44 reviews) | Not enough data | 
| **Buyer Personas** | 7.0 (42 reviews) | Not enough data | 
| **Segmentation** | 7.4 (42 reviews) | Not enough data | 

#### Data Analysis

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Network Analysis** | 7.5 (42 reviews) | Not enough data | 
| **Dashboards** | 8.2 (47 reviews) | Not enough data | 
| **Visualizations** | 8.1 (43 reviews) | Not enough data | 
| **Advanced Filtering** | 8.0 (45 reviews) | Not enough data | 

#### Administration

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Marketing Integrations** | Feature Not Available | Not enough data | 
| **Ad Integrations** | Feature Not Available | Not enough data | 
| **Data Exporting** | 7.9 (44 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.5/10 | 983 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Monitoring & Listening

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Social Measurement** | 8.1 (822 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (707 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (547 reviews) | Not enough data | 
| **Keyword Tracking** | 8.3 (536 reviews) | Not enough data | 
| **Trend Analysis** | 7.8 (502 reviews) | Not enough data | 
| **Competitor Analysis** | 7.9 (485 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (85 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (88 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (84 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Data Management & Analysis

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Sentiment Analysis** | 6.9 (793 reviews) | Not enough data | 
| **Social Reporting** | 8.0 (819 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (492 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (485 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.2/10 | 222 |
| **Sprout Social Influencer Marketing** | 6.9/10 | 239 |

#### Influencer Marketing

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (206 reviews) | 8.3 (222 reviews) ✓ Verified | 
| **Influencer Scoring** | 7.8 (206 reviews) | 8.0 (190 reviews) ✓ Verified | 
| **Audience Analysis** | 8.0 (211 reviews) | 8.4 (207 reviews) ✓ Verified | 
| **Influencer Segmentation** | 7.7 (199 reviews) | 8.0 (191 reviews) ✓ Verified | 
| **Influencer Collaboration** | 7.4 (197 reviews) | 7.5 (186 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 6.9 (162 reviews) | 6.9 (163 reviews) ✓ Verified | 
| **Content Approval** | 7.4 (170 reviews) | 7.0 (161 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.0 (199 reviews) | 7.8 (199 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 7.9 (200 reviews) | 7.9 (200 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 7.7 (185 reviews) | 7.3 (173 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Feature Not Available | 6.8 (153 reviews) ✓ Verified | 
| **Influencer Compensation** | 6.7 (148 reviews) | 6.3 (159 reviews) ✓ Verified | 
| **Social Commerce** | 6.7 (135 reviews) | 6.2 (149 reviews) | 
| **E-Commerce Integration** | 6.3 (115 reviews) | 7.4 (42 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 5.0 (52 reviews) | 
| **Multi-step Planning** | Feature Not Available | 5.5 (51 reviews) | 
| **Cross-system Integration** | 5.5 (7 reviews) | 5.6 (53 reviews) | 
| **Adaptive Learning** | Feature Not Available | 5.7 (51 reviews) | 
| **Proactive Assistance** | 6.0 (7 reviews) | 5.7 (50 reviews) | 
| **Decision Making** | Feature Not Available | 6.1 (53 reviews) | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 6.7/10 | 159 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Generative AI

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **AI Text Generation** | 6.6 (155 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (154 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Semantic Optimization for AI Models** | Feature Not Available | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Feature Not Available | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.4/10 | 530 |
| **Sprout Social Influencer Marketing** | 7.0/10 | 115 |

#### Database

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Database** | 7.9 (490 reviews) | 8.1 (95 reviews) | 
| **Contact/Campaign Management** | 7.9 (416 reviews) | 7.8 (101 reviews) | 
| **Newsroom** | 8.0 (390 reviews) | 6.7 (80 reviews) | 

#### Outreach

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Distribution** | 8.1 (433 reviews) | 7.6 (84 reviews) | 
| **PR Planner** | 7.5 (146 reviews) | Feature Not Available | 
| **Social Media Services** | 7.7 (349 reviews) | 8.0 (90 reviews) | 

#### Reporting

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Monitoring** | 8.5 (486 reviews) | 8.3 (100 reviews) | 
| **Response Desk** | 8.3 (362 reviews) | 7.7 (86 reviews) | 
| **Impact Measurement** | 8.1 (413 reviews) | 8.1 (95 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (20 reviews) | 5.3 (13 reviews) | 
| **Cross-system Integration** | 6.0 (19 reviews) | 5.1 (12 reviews) | 
| **Adaptive Learning** | 6.0 (19 reviews) | 5.6 (12 reviews) | 
| **Natural Language Interaction** | 6.0 (19 reviews) | 5.3 (12 reviews) | 
| **Proactive Assistance** | 6.0 (19 reviews) | 5.3 (12 reviews) | 

#### User Rights/Roles

| Feature | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Version Control** | 7.7 (305 reviews) | 8.0 (86 reviews) | 
| **Team Collaboration** | 8.0 (327 reviews) | 8.1 (98 reviews) | 

---
## Categories
**Shared Categories (2):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)

**Unique to Meltwater (8):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)

**Unique to Sprout Social Influencer Marketing (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | Meltwater | Sprout Social Influencer Marketing | 
|---|---|---|
| **Small-Business** | 41.4% | 38.8% | 
| **Mid-Market** | 38.0% | 46.1% | 
| **Enterprise** | 20.6% | 15.0% | 

### By Industry

#### Meltwater

- **Marketing and Advertising:** 15.3%
- **Public Relations and Communications:** 14.7%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

#### Sprout Social Influencer Marketing

- **Marketing and Advertising:** 48.5%
- **Public Relations and Communications:** 10.1%
- **Food & Beverages:** 4.5%
- **Consumer Goods:** 3.3%
- **Retail:** 2.4%
- **Automotive:** 2.1%
- **Sports:** 2.1%
- **Entertainment:** 1.8%
- **Higher Education:** 1.5%
- **Information Technology and Services:** 1.5%
- **Other:** 22.3%

---
## Alternatives

### Alternatives to Meltwater

- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4024 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (490 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7387 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6863 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)

### Alternatives to Sprout Social Influencer Marketing

- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (580 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2399 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (490 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)

---
## Top Discussions

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote
  > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Sprout Social Influencer Marketing

- Title: [What kind of benchmarks is your team using to access the quality of your influencers?](https://www.g2.com/discussions/what-kind-of-benchmarks-is-your-team-using-to-access-the-quality-of-your-influencers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/meltwater-vs-sprout-social-influencer-marketing)