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- MediaMath by Infillion-vs-Zeta Programmatic, Formerly Sizmek
Compare MediaMath by Infillion and Zeta Programmatic, Formerly Sizmek 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MediaMath by Infillion
Star Rating
(124)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionZeta Programmatic, Formerly Sizmek
Star Rating
(262)3.7 out of 5
Market Segments
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Zeta Programmatic, Formerly SizmekSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MediaMath by Infillion excels in 1st-Party Data Integration with a score of 8.4, while Zeta Programmatic, Formerly Sizmek, does not have this specific metric available, indicating a potential advantage for MediaMath in leveraging first-party data effectively.
- Reviewers mention that MediaMath's Machine Learning Optimization feature is rated at 8.1, suggesting strong capabilities in automating and optimizing campaigns, whereas Zeta Programmatic's score of 6.8 in Estimate and Projections indicates a less robust offering in predictive analytics.
- G2 users highlight that MediaMath's Audience Segmentation is rated at 8.2, which allows for more precise targeting, while Zeta Programmatic's lower score in Contextual Targeting at 7.7 suggests it may not be as effective in reaching specific audience segments.
- Users on G2 report that MediaMath's Campaign Optimization feature scores 7.8, indicating a strong focus on improving campaign performance, while Zeta Programmatic's score of 7.3 suggests it may not offer the same level of optimization capabilities.
- Reviewers mention that both platforms have similar scores in Brand Safety and Fraud Protection at 7.6 and 7.2 respectively, indicating that both products provide adequate measures to ensure safe advertising environments.
- Users say that MediaMath's Frequency Capping feature is rated at 8.0, which helps in managing ad exposure effectively, while Zeta Programmatic's score of 7.9 shows it also offers this feature but may not be as effective in implementation.
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Pricing
Entry-Level Pricing
MediaMath by Infillion
No pricing availableZeta Programmatic, Formerly Sizmek
No pricing availableFree Trial
MediaMath by Infillion
No trial information availableZeta Programmatic, Formerly Sizmek
No trial information availableRatings
Meets Requirements
7.6
108
7.6
232
Ease of Use
7.5
106
7.1
232
Ease of Setup
7.5
53
6.9
155
Ease of Admin
7.6
48
7.0
148
Quality of Support
8.0
108
7.8
228
Has the product been a good partner in doing business?
8.2
55
7.7
154
Product Direction (% positive)
8.0
106
6.8
232
Features by Category
Channel Functionality
8.2
78
8.0
181
Platform Interoperability
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
7.4
176
|
Verified
7.8
93
|
Verified
7.3
150
|
Verified
8.1
81
7.8
128
|
Verified
6.7
81
|
Verified
7.2
134
|
Verified
7.0
75
|
Verified
7.3
132
|
Verified
7.6
73
7.6
107
|
Verified
7.2
72
7.2
99
|
Verified
8.0
81
7.9
127
|
Verified
7.9
92
|
Verified
7.5
108
|
Verified
7.3
81
|
Verified
7.9
122
|
Verified
7.0
62
|
Verified
8.0
151
|
Verified
7.4
24
7.1
76
|
Verified
7.1
25
7.6
81
|
Verified
Targeting
8.2
93
|
Verified
7.9
110
|
Verified
8.5
89
|
Verified
8.1
109
|
Verified
8.1
88
|
Verified
7.8
112
|
Verified
7.9
74
7.7
94
|
Verified
Platform
7.2
66
|
Verified
7.1
120
|
Verified
7.1
82
|
Verified
7.7
165
|
Verified
8.0
80
|
Verified
7.5
158
|
Verified
7.6
90
|
Verified
7.5
171
|
Verified
7.6
74
|
Verified
7.7
113
|
Verified
7.1
73
|
Verified
7.3
138
|
Verified
7.0
74
|
Verified
7.3
137
|
Verified
7.7
55
|
Verified
7.4
103
|
Verified
6.8
73
|
Verified
6.8
133
|
Verified
Data Integration
8.4
16
Not enough data
7.7
11
Not enough data
8.4
16
Not enough data
7.2
9
Not enough data
7.7
10
Not enough data
Feature Not Available
Not enough data
Data Analysis & Optimization
8.2
19
Not enough data
6.6
19
Not enough data
7.5
17
Not enough data
6.3
18
Not enough data
Platform
6.9
15
Not enough data
8.2
17
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
8.0
11
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.3
43
7.3
128
Campaign Management
7.9
91
|
Verified
7.4
176
|
Verified
7.8
93
|
Verified
7.3
150
|
Verified
8.1
81
7.8
128
|
Verified
6.7
81
|
Verified
7.2
134
|
Verified
7.0
75
|
Verified
7.3
132
|
Verified
7.6
73
7.6
107
|
Verified
7.2
72
7.2
99
|
Verified
8.0
81
7.9
127
|
Verified
7.9
92
|
Verified
7.5
108
|
Verified
7.3
81
|
Verified
7.9
122
|
Verified
7.0
62
|
Verified
8.0
151
|
Verified
7.4
24
7.1
76
|
Verified
7.1
25
7.6
81
|
Verified
Targeting
8.2
93
|
Verified
7.9
110
|
Verified
8.5
89
|
Verified
8.1
109
|
Verified
8.1
88
|
Verified
7.8
112
|
Verified
7.9
74
7.7
94
|
Verified
Mobile
7.1
40
7.4
105
7.4
24
7.1
76
|
Verified
7.1
25
7.6
81
|
Verified
Platform
7.2
66
|
Verified
7.1
120
|
Verified
7.1
82
|
Verified
7.7
165
|
Verified
8.0
80
|
Verified
7.5
158
|
Verified
7.6
90
|
Verified
7.5
171
|
Verified
7.6
74
|
Verified
7.7
113
|
Verified
7.1
73
|
Verified
7.3
138
|
Verified
7.0
74
|
Verified
7.3
137
|
Verified
7.7
55
|
Verified
7.4
103
|
Verified
6.8
73
|
Verified
6.8
133
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
7.3
37
7.7
125
Campaign Management
7.9
91
|
Verified
7.4
176
|
Verified
7.8
93
|
Verified
7.3
150
|
Verified
8.1
81
7.8
128
|
Verified
6.7
81
|
Verified
7.2
134
|
Verified
7.0
75
|
Verified
7.3
132
|
Verified
7.6
73
7.6
107
|
Verified
7.2
72
7.2
99
|
Verified
8.0
81
7.9
127
|
Verified
7.9
92
|
Verified
7.5
108
|
Verified
7.3
81
|
Verified
7.9
122
|
Verified
7.0
62
|
Verified
8.0
151
|
Verified
7.4
24
7.1
76
|
Verified
7.1
25
7.6
81
|
Verified
Targeting
8.2
93
|
Verified
7.9
110
|
Verified
8.5
89
|
Verified
8.1
109
|
Verified
8.1
88
|
Verified
7.8
112
|
Verified
7.9
74
7.7
94
|
Verified
Platform
7.2
66
|
Verified
7.1
120
|
Verified
7.1
82
|
Verified
7.7
165
|
Verified
8.0
80
|
Verified
7.5
158
|
Verified
7.6
90
|
Verified
7.5
171
|
Verified
7.6
74
|
Verified
7.7
113
|
Verified
7.1
73
|
Verified
7.3
138
|
Verified
7.0
74
|
Verified
7.3
137
|
Verified
7.7
55
|
Verified
7.4
103
|
Verified
6.8
73
|
Verified
6.8
133
|
Verified
Platform Interoperability
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
7.9(won by 0.5)
91
|
Verified
7.4
176
|
Verified
7.8(won by 0.5)
93
|
Verified
7.3
150
|
Verified
8.1(won by 0.3)
81
7.8
128
|
Verified
6.7
81
|
Verified
7.2(won by 0.5)
134
|
Verified
7.0
75
|
Verified
7.3(won by 0.3)
132
|
Verified
7.6(tied score)
73
7.6(tied score)
107
|
Verified
7.2(tied score)
72
7.2(tied score)
99
|
Verified
8.0(won by 0.1)
81
7.9
127
|
Verified
7.9(won by 0.4)
92
|
Verified
7.5
108
|
Verified
7.3
81
|
Verified
7.9(won by 0.6)
122
|
Verified
7.0
62
|
Verified
8.0(won by 1.0)
151
|
Verified
7.4(won by 0.3)
24
7.1
76
|
Verified
7.1
25
7.6(won by 0.5)
81
|
Verified
Targeting
8.2(won by 0.3)
93
|
Verified
7.9
110
|
Verified
8.5(won by 0.4)
89
|
Verified
8.1
109
|
Verified
8.1(won by 0.3)
88
|
Verified
7.8
112
|
Verified
7.9(won by 0.2)
74
7.7
94
|
Verified
Platform
7.2(won by 0.1)
66
|
Verified
7.1
120
|
Verified
7.1
82
|
Verified
7.7(won by 0.6)
165
|
Verified
8.0(won by 0.5)
80
|
Verified
7.5
158
|
Verified
7.6(won by 0.1)
90
|
Verified
7.5
171
|
Verified
7.6
74
|
Verified
7.7(won by 0.1)
113
|
Verified
7.1
73
|
Verified
7.3(won by 0.2)
138
|
Verified
7.0
74
|
Verified
7.3(won by 0.3)
137
|
Verified
7.7(won by 0.3)
55
|
Verified
7.4
103
|
Verified
6.8(tied score)
73
|
Verified
6.8(tied score)
133
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
7.4
176
|
Verified
7.8
93
|
Verified
7.3
150
|
Verified
8.1
81
7.8
128
|
Verified
6.7
81
|
Verified
7.2
134
|
Verified
7.0
75
|
Verified
7.3
132
|
Verified
7.6
73
7.6
107
|
Verified
7.2
72
7.2
99
|
Verified
8.0
81
7.9
127
|
Verified
7.9
92
|
Verified
7.5
108
|
Verified
7.3
81
|
Verified
7.9
122
|
Verified
7.0
62
|
Verified
8.0
151
|
Verified
7.4
24
7.1
76
|
Verified
7.1
25
7.6
81
|
Verified
Targeting
8.2
93
|
Verified
7.9
110
|
Verified
8.5
89
|
Verified
8.1
109
|
Verified
8.1
88
|
Verified
7.8
112
|
Verified
7.9
74
7.7
94
|
Verified
Demand Side Platforms
8.1
55
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
6.8
41
|
Verified
Not enough data
Platform
7.2
66
|
Verified
7.1
120
|
Verified
7.1
82
|
Verified
7.7
165
|
Verified
8.0
80
|
Verified
7.5
158
|
Verified
7.6
90
|
Verified
7.5
171
|
Verified
7.6
74
|
Verified
7.7
113
|
Verified
7.1
73
|
Verified
7.3
138
|
Verified
7.0
74
|
Verified
7.3
137
|
Verified
7.7
55
|
Verified
7.4
103
|
Verified
6.8
73
|
Verified
6.8
133
|
Verified
Categories
Categories
Shared Categories
MediaMath by Infillion and Zeta Programmatic, Formerly Sizmek are categorized as Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Display Advertising, Mobile Advertising, and Video Advertising
Unique Categories
MediaMath by Infillion is categorized as Social Media Advertising
Zeta Programmatic, Formerly Sizmek is categorized as Creative Management Platforms
Reviews
Reviewers' Company Size
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Programmatic, Formerly Sizmek
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.5%
Internet
16.5%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.8%
Marketing and Advertising
83.7%
Internet
3.3%
Entertainment
2.9%
Online Media
1.2%
Consumer Goods
1.2%
Other
7.8%
Most Helpful Reviews
MediaMath by Infillion
Most Helpful Favorable Review
Verified User in Marketing and Advertising
MediaMath produced great results for our clients, delivering outstanding ROI. The platform allowed us to upload creatives and target pixels quickly and easily. The support team at MediaMath were responsive and helped us regularly.
Most Helpful Critical Review
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Zeta Programmatic, Formerly Sizmek
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Most Helpful Critical Review
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Verified User in Marketing and Advertising
MediaMath produced great results for our clients, delivering outstanding ROI. The platform allowed us to upload creatives and target pixels quickly and easily. The support team at MediaMath were responsive and helped us regularly.
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Alternatives
Discussions
MediaMath by Infillion has no discussions with answers
Zeta Programmatic, Formerly Sizmek has no discussions with answers
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