# MAXQDA, Microsoft Power BI, NVivo vs ATLAS.ti Comparison | | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.0 out of 5 | 4.7 out of 5 | | **Total Reviews** | 38 | 1,647 | 138 | 60 | | **Largest Market Segment** | Small-Business (65.7% of reviews) | Enterprise (42.1% of reviews) | Small-Business (48.1% of reviews) | Small-Business (40.4% of reviews) | | **Entry Level Price** | No pricing available | Free 1 User | No pricing available | No pricing available | --- ## Top Pros & Cons ### MAXQDA Pros: - Reliability (1 reviews) - Setup Ease (1 reviews) Cons: - Learning Curve (1 reviews) - Licensing Issues (1 reviews) ### Microsoft Power BI Pros: - Ease of Use (137 reviews) - Data Visualization (125 reviews) Cons: - Learning Curve (75 reviews) - Slow Performance (65 reviews) ### NVivo Pros: - Ease of Use (2 reviews) - Efficiency Improvement (2 reviews) Cons: - Not User-Friendly (3 reviews) - Poor Customer Support (3 reviews) ### ATLAS.ti Pros: - Ease of Use (3 reviews) - Categorization (2 reviews) Cons: - Data Inaccuracy (1 reviews) - Error Handling (1 reviews) --- ## Ratings Comparison | Rating | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Meets Requirements** | 8.8 (25 reviews) | 9.0 (1313 reviews) | 8.5 (99 reviews) | 9.3 (47 reviews) | | **Ease of Use** | 8.4 (27 reviews) | 8.5 (1341 reviews) | 7.6 (102 reviews) | 9.1 (48 reviews) | | **Ease of Setup** | 7.3 (5 reviews) | 8.8 (771 reviews) | 7.2 (25 reviews) | 9.2 (16 reviews) | | **Ease of Admin** | Not enough data | 8.5 (422 reviews) | 7.9 (19 reviews) | 9.2 (11 reviews) | | **Quality of Support** | 8.5 (18 reviews) | 8.5 (1165 reviews) | 7.7 (76 reviews) | 9.7 (43 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.8 (403 reviews) | 7.5 (12 reviews) | 9.0 (10 reviews) | | **Product Direction (% positive)** | 8.0 (23 reviews) | 9.3 (1271 reviews) | 7.2 (99 reviews) | 8.6 (42 reviews) | --- ## Pricing ### MAXQDA #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Microsoft Power BI #### Entry-Level Pricing Plan: Power BI in Microsoft Fabric Price: Free 1 User Description: Power BI in Microsoft Fabric Key Features: - Sign Up for A Fabric Account [Browse all 3 editions](https://www.g2.com/products/microsoft-microsoft-power-bi/pricing) #### Free Trial Yes ### NVivo #### Entry-Level Pricing No pricing available #### Free Trial Yes ### ATLAS.ti #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **MAXQDA** | 8.5/10 | 23 | | **Microsoft Power BI** | 8.9/10 | 1260 | | **NVivo** | 7.0/10 | 31 | | **ATLAS.ti** | 8.4/10 | 7 | #### Reports | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Reports Interface** | 8.3 (16 reviews) | 8.9 (1087 reviews) ✓ Verified | 7.0 (22 reviews) ✓ Verified | 8.6 (6 reviews) | | **Steps to Answer** | 8.5 (10 reviews) | 8.4 (974 reviews) ✓ Verified | 6.7 (21 reviews) ✓ Verified | 8.9 (6 reviews) | | **Graphs and Charts** | 8.7 (18 reviews) | 9.1 (1083 reviews) ✓ Verified | 7.3 (23 reviews) ✓ Verified | 8.3 (6 reviews) | | **Score Cards** | 8.3 (9 reviews) | 8.8 (693 reviews) | 6.7 (17 reviews) ✓ Verified | Not enough data | | **Dashboards** | 8.8 (13 reviews) | 9.1 (1083 reviews) ✓ Verified | 7.6 (19 reviews) ✓ Verified | 8.6 (6 reviews) | #### Self Service | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Calculated Fields** | Not enough data | 8.6 (911 reviews) | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | 8.9 (900 reviews) | Not enough data | Not enough data | | **Data Discovery** | Not enough data | 8.7 (983 reviews) ✓ Verified | Not enough data | Not enough data | | **Search** | Not enough data | 8.5 (855 reviews) | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | 8.4 (976 reviews) ✓ Verified | Not enough data | Not enough data | | **Automodeling** | Not enough data | 8.2 (882 reviews) ✓ Verified | Not enough data | Not enough data | #### Advanced Analytics | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Predictive Analytics** | Not enough data | 8.3 (742 reviews) ✓ Verified | Not enough data | Not enough data | | **Data Visualization** | Not enough data | 9.2 (1073 reviews) ✓ Verified | Not enough data | Not enough data | | **Big Data Services** | Not enough data | 8.4 (766 reviews) ✓ Verified | Not enough data | Not enough data | #### Building Reports | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Data Transformation** | Not enough data | 8.8 (588 reviews) ✓ Verified | Not enough data | Not enough data | | **Data Modeling** | Not enough data | 8.7 (596 reviews) ✓ Verified | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | 8.5 (517 reviews) ✓ Verified | Not enough data | Not enough data | | **Integration APIs** | Not enough data | 8.5 (506 reviews) ✓ Verified | Not enough data | Not enough data | #### Platform | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **MAXQDA** | 8.5/10 | 23 | | **Microsoft Power BI** | N/A | N/A | | **NVivo** | 7.0/10 | 32 | | **ATLAS.ti** | 8.4/10 | 7 | #### Reports | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Reports Interface** | 8.3 (16 reviews) | 8.9 (1087 reviews) ✓ Verified | 7.0 (22 reviews) ✓ Verified | 8.6 (6 reviews) | | **Steps to Answer** | 8.5 (10 reviews) | 8.4 (974 reviews) ✓ Verified | 6.7 (21 reviews) ✓ Verified | 8.9 (6 reviews) | | **Graphs and Charts** | 8.7 (18 reviews) | 9.1 (1083 reviews) ✓ Verified | 7.3 (23 reviews) ✓ Verified | 8.3 (6 reviews) | | **Score Cards** | 8.3 (9 reviews) | 8.8 (693 reviews) | 6.7 (17 reviews) ✓ Verified | Not enough data | | **Dashboards** | 8.8 (13 reviews) | 9.1 (1083 reviews) ✓ Verified | 7.6 (19 reviews) ✓ Verified | 8.6 (6 reviews) | #### Reports | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Reports Interface** | Not enough data | Not enough data | Not enough data | Not enough data | | **Share Reports** | Not enough data | Not enough data | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | #### Visualization | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Graphs and Charts** | Not enough data | Not enough data | Not enough data | Not enough data | | **Score Cards** | Not enough data | Not enough data | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | Not enough data | Not enough data | | **Formats** | Not enough data | Not enough data | Not enough data | Not enough data | #### Data Updates | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | Not enough data | Not enough data | | **Real-Time Updating** | Not enough data | Not enough data | Not enough data | Not enough data | #### Collaboration | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Sharing** | Not enough data | Not enough data | Not enough data | Not enough data | | **Co-Editing** | Not enough data | Not enough data | Not enough data | Not enough data | | **Devices** | Not enough data | Not enough data | Not enough data | Not enough data | #### Data Updates | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Historical Snapshots** | 8.3 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Real-Time Updating** | 9.0 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Email Reports** | 8.0 (5 reviews) | Not enough data | Not enough data | Not enough data | ### Analytics Platforms | Product | Score | Reviews | |---|---|---| | **MAXQDA** | N/A | N/A | | **Microsoft Power BI** | 8.5/10 | 1274 | | **NVivo** | N/A | N/A | | **ATLAS.ti** | N/A | N/A | #### Reports | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Reports Interface** | 8.3 (16 reviews) | 8.9 (1087 reviews) ✓ Verified | 7.0 (22 reviews) ✓ Verified | 8.6 (6 reviews) | | **Steps to Answer** | 8.5 (10 reviews) | 8.4 (974 reviews) ✓ Verified | 6.7 (21 reviews) ✓ Verified | 8.9 (6 reviews) | | **Graphs and Charts** | 8.7 (18 reviews) | 9.1 (1083 reviews) ✓ Verified | 7.3 (23 reviews) ✓ Verified | 8.3 (6 reviews) | | **Score Cards** | 8.3 (9 reviews) | 8.8 (693 reviews) | 6.7 (17 reviews) ✓ Verified | Not enough data | | **Dashboards** | 8.8 (13 reviews) | 9.1 (1083 reviews) ✓ Verified | 7.6 (19 reviews) ✓ Verified | 8.6 (6 reviews) | #### Data Preparation | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Connectors** | Not enough data | 9.0 (691 reviews) ✓ Verified | Not enough data | Not enough data | | **Data Governance** | Not enough data | 8.8 (627 reviews) ✓ Verified | Not enough data | Not enough data | #### Data Modeling and Blending | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Data Querying** | Not enough data | 8.9 (658 reviews) ✓ Verified | Not enough data | Not enough data | | **Data Filtering** | Not enough data | 9.1 (674 reviews) ✓ Verified | Not enough data | Not enough data | | **Data Blending** | Not enough data | 8.8 (690 reviews) ✓ Verified | Not enough data | Not enough data | #### Generative AI | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **AI Text Generation** | Not enough data | 7.6 (304 reviews) | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | 7.7 (303 reviews) | Not enough data | Not enough data | #### Agentic AI - Analytics Platforms | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | 7.6 (146 reviews) | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | 8.0 (149 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | 8.4 (151 reviews) | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | 8.2 (148 reviews) | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | 7.9 (149 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | 8.1 (147 reviews) | Not enough data | Not enough data | | **Decision Making** | Not enough data | 8.5 (155 reviews) | Not enough data | Not enough data | #### Self Service | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Calculated Fields** | Not enough data | 8.6 (911 reviews) | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | 8.9 (900 reviews) | Not enough data | Not enough data | | **Data Discovery** | Not enough data | 8.7 (983 reviews) ✓ Verified | Not enough data | Not enough data | | **Search** | Not enough data | 8.5 (855 reviews) | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | 8.4 (976 reviews) ✓ Verified | Not enough data | Not enough data | | **Automodeling** | Not enough data | 8.2 (882 reviews) ✓ Verified | Not enough data | Not enough data | #### Deployment & Integration - Analytics Platforms | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **No-code Dashboard Builder** | Not enough data | 8.9 (130 reviews) | Not enough data | Not enough data | | **Report Scheduling and Automation** | Not enough data | 8.7 (138 reviews) | Not enough data | Not enough data | | **Embedded Analytics and White-labeling** | Not enough data | 8.4 (115 reviews) | Not enough data | Not enough data | | **Data Source Connectivity** | Not enough data | 9.2 (171 reviews) | Not enough data | Not enough data | #### Advanced Analytics | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Predictive Analytics** | Not enough data | 8.3 (742 reviews) ✓ Verified | Not enough data | Not enough data | | **Data Visualization** | Not enough data | 9.2 (1073 reviews) ✓ Verified | Not enough data | Not enough data | | **Big Data Services** | Not enough data | 8.4 (766 reviews) ✓ Verified | Not enough data | Not enough data | #### Performance & Scalability - Analytics Platforms | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Large data handling and Query Speed** | Not enough data | 7.6 (170 reviews) | Not enough data | Not enough data | | **Concurrent User Support** | Not enough data | 8.6 (114 reviews) | Not enough data | Not enough data | #### Advanced Analytics & Modeling - Analytics Platforms | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Data Modeling and Governance** | Not enough data | 8.8 (122 reviews) | Not enough data | Not enough data | | **Notebook and Script Integration** | Not enough data | 8.6 (114 reviews) | Not enough data | Not enough data | | **Built-in Predictive and Statistical Models** | Not enough data | 8.4 (110 reviews) | Not enough data | Not enough data | #### Agentic AI Capabilities - Analytics Platforms | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Auto-generated Insights and Narratives** | Not enough data | 8.1 (109 reviews) | Not enough data | Not enough data | | **Natural Language Queries** | Not enough data | 8.1 (117 reviews) | Not enough data | Not enough data | | **Proactive KPI Monitoring and Alerts** | Not enough data | 8.3 (110 reviews) | Not enough data | Not enough data | | **AI Agents for Analytical Follow-ups** | Not enough data | 7.8 (107 reviews) | Not enough data | Not enough data | #### Personalized Intelligence - Analytics Platforms | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Behavioral Learning for Contextual Query Refinement** | Not enough data | 8.0 (110 reviews) | Not enough data | Not enough data | | **Role-based Insight Personalization** | Not enough data | 8.3 (113 reviews) | Not enough data | Not enough data | | **Conversational and Prompt-based Analytics** | Not enough data | 8.1 (111 reviews) | Not enough data | Not enough data | #### Building Reports | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Data Transformation** | Not enough data | 8.8 (588 reviews) ✓ Verified | Not enough data | Not enough data | | **Data Modeling** | Not enough data | 8.7 (596 reviews) ✓ Verified | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | 8.5 (517 reviews) ✓ Verified | Not enough data | Not enough data | | **Integration APIs** | Not enough data | 8.5 (506 reviews) ✓ Verified | Not enough data | Not enough data | ### Text Analysis | Product | Score | Reviews | |---|---|---| | **MAXQDA** | N/A | N/A | | **Microsoft Power BI** | N/A | N/A | | **NVivo** | 4.5/10 | 6 | | **ATLAS.ti** | 8.7/10 | 5 | #### Setup | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Integration** | Not enough data | Not enough data | 4.3 (5 reviews) | 8.7 (5 reviews) | | **Maintenance** | Not enough data | Not enough data | 2.5 (6 reviews) | Not enough data | | **No-Code** | Not enough data | Not enough data | 5.3 (5 reviews) | 8.7 (5 reviews) | #### Data | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Security** | Not enough data | Not enough data | 6.0 (5 reviews) | Not enough data | | **Data Visualization** | Not enough data | Not enough data | 5.7 (5 reviews) | Not enough data | #### Analysis | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Automation** | Not enough data | Not enough data | 5.0 (5 reviews) | Not enough data | | **Named entity recognition** | Not enough data | Not enough data | 5.0 (5 reviews) | Not enough data | | **Keyphrase Extraction** | Not enough data | Not enough data | 2.3 (5 reviews) | Not enough data | | **Topic Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | | **Language Identification** | Not enough data | Not enough data | Not enough data | Not enough data | | **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | Not enough data | Not enough data | #### Customization | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Pre-Built Parameterization** | Not enough data | Not enough data | Not enough data | Not enough data | | **Custom Extension** | Not enough data | Not enough data | Not enough data | Not enough data | | **Compositionality** | Not enough data | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | ### Semantic Layer Tools | Product | Score | Reviews | |---|---|---| | **MAXQDA** | N/A | N/A | | **Microsoft Power BI** | 8.2/10 | 7 | | **NVivo** | N/A | N/A | | **ATLAS.ti** | N/A | N/A | #### Deployment & Integration - Semantic Layer Tools | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Multi-Environment & Multi-Cloud Support** | Not enough data | 8.9 (6 reviews) | Not enough data | Not enough data | | **Open API & SDK Integration** | Not enough data | 8.6 (6 reviews) | Not enough data | Not enough data | #### Data Connectivity & Federation - Semantic Layer Tools | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Cross-Source Query Federation** | Not enough data | 9.3 (7 reviews) | Not enough data | Not enough data | | **Dynamic Schema & Metadata Adaptation** | Not enough data | 8.9 (6 reviews) | Not enough data | Not enough data | #### Data Modeling & Metrics - Semantic Layer Tools | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Derived & Calculated Metrics** | Not enough data | 9.3 (7 reviews) | Not enough data | Not enough data | | **Time Intelligence Functions** | Not enough data | 9.3 (7 reviews) | Not enough data | Not enough data | #### Performance Optimization - Semantic Layer Tools | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Query Caching & Acceleration** | Not enough data | 8.1 (6 reviews) | Not enough data | Not enough data | | **Adaptive Query Optimization** | Not enough data | 8.1 (7 reviews) | Not enough data | Not enough data | #### Governance - Semantic Layer Tools | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **AI Governance & Observability** | Not enough data | 7.4 (7 reviews) | Not enough data | Not enough data | | **Metric Lineage for AI Training Data** | Not enough data | 7.5 (6 reviews) | Not enough data | Not enough data | | **Version Control & Change Impact Analysis** | Not enough data | 7.4 (7 reviews) | Not enough data | Not enough data | #### Advanced Intelligence - Semantic Layer Tools | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Natural Language Query Interface** | Not enough data | 7.9 (7 reviews) | Not enough data | Not enough data | | **Semantic Layer for AI/ML Models** | Not enough data | 7.5 (6 reviews) | Not enough data | Not enough data | | **Recommendation Engine** | Not enough data | 8.1 (6 reviews) | Not enough data | Not enough data | #### Agentic AI Enablement - Semantic Layer Tools | Feature | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Agentic Query Orchestration** | Not enough data | 7.2 (6 reviews) | Not enough data | Not enough data | | **Contextual Reasoning Layer** | Not enough data | 7.2 (6 reviews) | Not enough data | Not enough data | | **Workflow Automation via Semantic Agents** | Not enough data | 7.9 (7 reviews) | Not enough data | Not enough data | --- ## Categories **Unique to MAXQDA (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to Microsoft Power BI (2):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Semantic Layer Tools](https://www.g2.com/categories/semantic-layer-tools) **Unique to NVivo (2):** [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to ATLAS.ti (2):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Text Analysis Software](https://www.g2.com/categories/text-analysis) --- ## Reviewer Demographics ### By Company Size | Segment | MAXQDA | Microsoft Power BI | NVivo | ATLAS.ti | |---|---|---|---|---| | **Small-Business** | 65.7% | 20.9% | 48.1% | 40.4% | | **Mid-Market** | 20.0% | 36.9% | 19.5% | 33.3% | | **Enterprise** | 14.3% | 42.1% | 32.3% | 26.3% | ### By Industry #### MAXQDA - **Research:** 37.1% - **Higher Education:** 25.7% - **Public Policy:** 5.7% - **Hospital & Health Care:** 5.7% - **Civic & Social Organization:** 5.7% - **Program Development:** 2.9% - **Libraries:** 2.9% - **Information Technology and Services:** 2.9% - **Government Administration:** 2.9% - **Computer & Network Security:** 2.9% - **Other:** 5.7% #### Microsoft Power BI - **Information Technology and Services:** 16.2% - **Computer Software:** 6.7% - **Financial Services:** 4.8% - **Telecommunications:** 3.1% - **Hospital & Health Care:** 3.1% - **Marketing and Advertising:** 2.9% - **Education Management:** 2.5% - **Retail:** 2.4% - **Automotive:** 2.4% - **Construction:** 2.4% - **Other:** 53.4% #### NVivo - **Higher Education:** 30.1% - **Research:** 28.6% - **Education Management:** 13.5% - **Hospital & Health Care:** 3.8% - **Market Research:** 3.0% - **Management Consulting:** 2.3% - **Professional Training & Coaching:** 1.5% - **Primary/Secondary Education:** 1.5% - **Government Administration:** 1.5% - **Information Technology and Services:** 0.8% - **Other:** 13.5% #### ATLAS.ti - **Higher Education:** 42.1% - **Research:** 21.1% - **Education Management:** 15.8% - **E-Learning:** 3.5% - **Retail:** 1.8% - **Mental Health Care:** 1.8% - **Market Research:** 1.8% - **Individual & Family Services:** 1.8% - **Hospital & Health Care:** 1.8% - **Government Administration:** 1.8% - **Other:** 7.0% --- ## Alternatives ### Alternatives to MAXQDA - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (619 reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (476 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7601 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1653 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (457 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1043 reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (910 reviews) - [MongoDB Atlas](https://www.g2.com/products/mongodb-atlas/reviews) — 4.5/5 stars (899 reviews) - [ConnectWise PSA](https://www.g2.com/products/connectwise-psa/reviews) — 4.0/5 stars (583 reviews) ### Alternatives to Microsoft Power BI - [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3775 reviews) - [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (340 reviews) - [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1653 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1043 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (910 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (879 reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews) ### Alternatives to NVivo - [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (520 reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (619 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1653 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7601 reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (476 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1043 reviews) - [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews) - [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (510 reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (910 reviews) ### Alternatives to ATLAS.ti - [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (520 reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (476 reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (619 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7601 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1043 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1653 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (457 reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (910 reviews) - [MongoDB Atlas](https://www.g2.com/products/mongodb-atlas/reviews) — 4.5/5 stars (899 reviews) --- ## Top Discussions ### MAXQDA - Title: [Is MAXQDA a free software?](https://www.g2.com/discussions/is-maxqda-a-free-software) — 2 comments > **Top comment:** "No, Maxqda is proprietary software for which a paid license is needed to use the full version. However, a free "Reader" version is available to read..." - Title: [Is MAXQDA better than NVivo?](https://www.g2.com/discussions/is-maxqda-better-than-nvivo) — 1 comment > **Top comment:** "If it is better, because it is easy to learn and manage, as well as not requiring many system resources (RAM, GPU), it makes it lighter." ### Microsoft Power BI - Title: [Is Power BI a Microsoft tool?](https://www.g2.com/discussions/is-power-bi-a-microsoft-tool) — 5 comments, 3 upvotes > **Top comment:** "Yes it is" - Title: [What is Microsoft Power BI Desktop used for?](https://www.g2.com/discussions/what-is-microsoft-power-bi-desktop-used-for) — 4 comments, 1 upvote > **Top comment:** "Microsoft Power BI Desktop is a data visualization tool, creating interactive reports and dashboards. It connects to diverse data sources, facilitating..." - Title: [What are some of the top features of Microsoft BI?](https://www.g2.com/discussions/what-are-some-of-the-top-features-of-microsoft-bi) — 3 comments > **Top comment:** "Data Visualization: Microsoft Power BI excels in creating interactive and visually compelling data dashboards and reports, making ramified data easy to..." - Title: [HOW DO I START MY CAREER IN IT?](https://www.g2.com/discussions/how-do-i-start-my-career-in-it) — 2 comments, 1 upvote > **Top comment:** "-Research roles and positions. The IT field is a diverse industry with many specialties. -Create a short list. -Learn to code. -Work on an open-source..." - Title: [What can Microsoft Power BI do?](https://www.g2.com/discussions/what-can-microsoft-power-bi-do) — 2 comments, 2 upvotes > **Top comment:** "Power BI has an excellent query engine with Power Query that provides a great way to transform, mine, aggregate, and perform analyses that would typically be..." ### NVivo - Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..." - Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment > **Top comment:** "Qualitative interviews coding" ### ATLAS.ti - Title: [How do I make the process of coding easier?](https://www.g2.com/discussions/30122-how-do-i-make-the-process-of-coding-easier) — 2 comments, 1 upvote > **Top comment:** "Extremely easy to use, it has various shortcuts and possibilities. From quick shortcuts, right-clicking, or dragging the code to the selected area," --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/maxqda-vs-microsoft-microsoft-power-bi-vs-nvivo-vs-atlas-ti)