Compare Looker and OWOX BI 
At a Glance
Market Segments
Mid-Market (61.8% of reviews)
Small-Business (47.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $99.00 Per Month
Looker
Star Rating
(1,457)4.4 out of 5
Market Segments
Mid-Market (61.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerOWOX BI
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (47.8% of reviews)
Entry-Level Pricing
Starting at $99.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its Data Modeling and Blending capabilities, with a score of 8.6, allowing for complex data queries and filtering. In contrast, OWOX BI shines in Data Collection with a remarkable score of 9.9, making it easier for users to gather and manage data from various sources.
- Reviewers mention that OWOX BI offers superior Quality of Support, scoring 9.8 compared to Looker's 8.7. Users appreciate the responsiveness and helpfulness of OWOX BI's support team, which enhances their overall experience.
- G2 users highlight that Looker's Reports Interface is user-friendly, scoring 8.6, but OWOX BI's reporting features, including Campaign Insights and Reports and Dashboards, score higher at 9.7 and 9.8 respectively, indicating a more robust reporting capability.
- Users on G2 report that OWOX BI's Predictive Analytics features are particularly strong, with a score of 9.6, allowing businesses to forecast trends effectively. Looker, while competent, scores lower at 7.6 in this area, suggesting it may not be as effective for users needing advanced predictive capabilities.
- Reviewers mention that Looker's Ease of Setup is rated at 8.0, which is decent, but OWOX BI outperforms with a score of 9.0, making it easier for new users to get started without extensive technical knowledge.
- Users say that OWOX BI's Multi-User Access feature, scoring 9.5, facilitates collaboration among team members, while Looker's score of 8.9 indicates it may not be as seamless for teams needing to work together on data projects.
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Pricing
Entry-Level Pricing
Looker
No pricing availableOWOX BI
Starter
Starting at $99.00
Per Month
Perfect start for traffic managers and data analysts who require a unified AdSpend report for measuring cross-platform CPL, CPA and ROAS on a daily basis, with no-code data collection in Google Analytics 4.
- Select from 12 data sources
- Merge ad cost data from different platforms with no-code transformation templates
- 7-day data actualization
Free Trial
Looker
Free Trial is available
OWOX BI
Free Trial is available
Ratings
Meets Requirements
8.7
974
9.7
267
Ease of Use
8.2
975
8.8
266
Ease of Setup
8.1
452
9.0
66
Ease of Admin
8.3
389
9.1
69
Quality of Support
8.7
822
9.8
260
Has the product been a good partner in doing business?
8.9
367
9.4
67
Product Direction (% positive)
8.7
907
9.5
259
Features by Category
Reports
8.6
558
|
Verified
Not enough data
8.2
520
|
Verified
Not enough data
8.2
559
|
Verified
Not enough data
8.2
432
|
Verified
Not enough data
8.7
558
|
Verified
Not enough data
Self Service
8.5
530
|
Verified
Not enough data
8.6
542
|
Verified
Not enough data
8.5
519
|
Verified
Not enough data
8.1
523
|
Verified
Not enough data
8.3
496
|
Verified
Not enough data
7.7
410
|
Verified
Not enough data
Advanced Analytics
7.6
341
|
Verified
Not enough data
8.4
538
|
Verified
Not enough data
8.0
424
|
Verified
Not enough data
Building Reports
8.3
311
|
Verified
Not enough data
8.4
320
|
Verified
Not enough data
8.1
285
|
Verified
Not enough data
8.1
260
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
558
|
Verified
Not enough data
8.2
520
|
Verified
Not enough data
8.2
559
|
Verified
Not enough data
8.2
432
|
Verified
Not enough data
8.7
558
|
Verified
Not enough data
Reports
8.4
61
Not enough data
8.5
60
Not enough data
7.9
56
Not enough data
Generative AI
6.8
56
Not enough data
7.1
56
Not enough data
Visualization
8.5
61
Not enough data
8.3
61
Not enough data
8.4
62
Not enough data
8.1
61
Not enough data
Data Updates
8.0
60
Not enough data
8.1
58
Not enough data
Collaboration
8.2
61
Not enough data
7.9
60
Not enough data
7.9
57
Not enough data
Data Updates
7.8
86
Not enough data
7.9
89
Not enough data
8.5
92
Not enough data
Reports
8.6
558
|
Verified
Not enough data
8.2
520
|
Verified
Not enough data
8.2
559
|
Verified
Not enough data
8.2
432
|
Verified
Not enough data
8.7
558
|
Verified
Not enough data
Data Preparation
8.4
228
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
Data Modeling and Blending
8.5
258
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
8.4
255
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Self Service
8.5
530
|
Verified
Not enough data
8.6
542
|
Verified
Not enough data
8.5
519
|
Verified
Not enough data
8.1
523
|
Verified
Not enough data
8.3
496
|
Verified
Not enough data
7.7
410
|
Verified
Not enough data
Advanced Analytics
7.6
341
|
Verified
Not enough data
8.4
538
|
Verified
Not enough data
8.0
424
|
Verified
Not enough data
Building Reports
8.3
311
|
Verified
Not enough data
8.4
320
|
Verified
Not enough data
8.1
285
|
Verified
Not enough data
8.1
260
|
Verified
Not enough data
Reports
8.6
558
|
Verified
Not enough data
8.2
520
|
Verified
Not enough data
8.2
559
|
Verified
Not enough data
8.2
432
|
Verified
Not enough data
8.7
558
|
Verified
Not enough data
Self Service
8.5
530
|
Verified
Not enough data
8.6
542
|
Verified
Not enough data
8.5
519
|
Verified
Not enough data
8.1
523
|
Verified
Not enough data
8.3
496
|
Verified
Not enough data
7.7
410
|
Verified
Not enough data
Building Reports
8.3
311
|
Verified
Not enough data
8.4
320
|
Verified
Not enough data
8.1
285
|
Verified
Not enough data
8.1
260
|
Verified
Not enough data
Metrics
8.8
211
Not enough data
8.6
213
Not enough data
8.4
198
Not enough data
8.3
200
Not enough data
8.4
188
Not enough data
8.3
199
Not enough data
8.4
193
Not enough data
8.5
204
Not enough data
8.4
197
Not enough data
Reporting
8.4
216
Not enough data
Feature Not Available
Not enough data
8.6
217
Not enough data
8.5
219
Not enough data
8.1
174
Not enough data
8.4
181
Not enough data
9.0
229
Not enough data
Other
8.7
201
Not enough data
8.6
185
Not enough data
8.4
178
Not enough data
8.8
189
Not enough data
8.7
183
Not enough data
8.3
155
Not enough data
8.3
167
Not enough data
Administration
8.5
194
Not enough data
8.4
170
Not enough data
8.5
220
Not enough data
8.6
214
Not enough data
Analytics
Not enough data
9.7
122
Not enough data
9.7
121
Not enough data
9.8
121
Not enough data
9.7
118
Not enough data
9.2
105
Not enough data
9.7
105
Administration
Not enough data
9.8
115
Not enough data
8.8
98
Not enough data
9.7
118
Generative AI
Not enough data
Feature Not Available
Data Sourcing
8.8
182
Not enough data
8.8
199
Not enough data
8.6
167
Not enough data
8.8
203
Not enough data
8.7
188
Not enough data
Predictive Analytics
8.4
132
Not enough data
8.3
129
Not enough data
8.2
128
Not enough data
8.2
146
Not enough data
Sales Management
8.4
143
Not enough data
8.4
122
Not enough data
8.8
155
Not enough data
8.7
153
Not enough data
Marketing Operations
8.6
202
|
Verified
9.8
205
|
Verified
8.7
221
|
Verified
9.9
215
|
Verified
8.6
208
|
Verified
9.5
201
|
Verified
8.9
225
|
Verified
9.5
204
|
Verified
8.3
110
9.6
69
|
Verified
Feature Not Available
9.1
56
Campaign Activity
8.6
211
|
Verified
9.7
203
|
Verified
8.8
241
|
Verified
9.8
215
|
Verified
8.5
194
|
Verified
9.2
200
|
Verified
8.5
194
|
Verified
9.8
206
|
Verified
8.5
181
|
Verified
9.3
189
|
Verified
7.9
103
|
Verified
9.6
58
|
Verified
Categories
Categories
Shared Categories
Looker and OWOX BI are categorized as Marketing Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
OWOX BI is categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OWOX BI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.5%
Marketing and Advertising
8.0%
Financial Services
7.7%
Internet
6.6%
Other
55.4%
Marketing and Advertising
19.7%
Information Technology and Services
12.5%
Computer Software
10.7%
Retail
9.3%
Internet
4.2%
Other
43.6%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
OWOX BI
Most Helpful Favorable Review
Alexander L.
Verified User in Marketing and Advertising
Easy to use and setup. Helpful and fast support even on free plans.
Most Helpful Critical Review
Periklis (Peri) P.
Verified User in Management Consulting
Non-responsive support, overselling what comes after the onboarding
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Alexander L.
Verified User in Marketing and Advertising
Easy to use and setup. Helpful and fast support even on free plans.
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Periklis (Peri) P.
Verified User in Management Consulting
Non-responsive support, overselling what comes after the onboarding
Alternatives
Discussions
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is OWOX BI used for?
1 comment
Official Response from OWOX BI
OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and...Read more
OWOX BI has no more discussions with answers
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