# Looker, Oviond, Spotfire Analytics vs Data Studio Comparison

| | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 3.5 out of 5 | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,647 | 16 | 362 | 476 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Small-Business (87.5% of reviews) | Enterprise (51.6% of reviews) | Small-Business (46.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Free Trial | No pricing available | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Oviond

Pros:
- Integrations (3 reviews)
- Ease of Use (2 reviews)

Cons:
- Connection Issues (1 reviews)
- Difficult Setup (1 reviews)

### Spotfire Analytics

Pros:
- Data Visualization (15 reviews)
- Ease of Use (15 reviews)

Cons:
- Learning Curve (9 reviews)
- Learning Difficulty (7 reviews)

### Data Studio

Pros:
- Ease of Use (20 reviews)
- Visualization (11 reviews)

Cons:
- Limited Customization (8 reviews)
- Slow Performance (8 reviews)

---
## Ratings Comparison
| Rating | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
  | **Meets Requirements** | 8.7 (1132 reviews) | 7.4 (9 reviews) | 8.6 (283 reviews) | 8.5 (370 reviews) | 
  | **Ease of Use** | 8.3 (1138 reviews) | 6.8 (11 reviews) | 8.1 (284 reviews) | 8.2 (377 reviews) | 
  | **Ease of Setup** | 8.3 (614 reviews) | 8.3 (8 reviews) | 7.7 (137 reviews) | 8.4 (204 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | Not enough data | 7.8 (112 reviews) | 8.2 (154 reviews) | 
  | **Quality of Support** | 8.6 (967 reviews) | 7.2 (6 reviews) | 7.8 (248 reviews) | 7.3 (290 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | Not enough data | 8.4 (111 reviews) | 8.3 (135 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1060 reviews) | 8.7 (9 reviews) | 7.9 (280 reviews) | 8.6 (349 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Oviond

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Spotfire Analytics

#### Entry-Level Pricing

Plan: Spotfire Free Trial

Price: Free Trial

Description: Try Spotfire for yourself and visualize your data unlike ever before.
Spotfire is the most complete visual data science solution in the market. Take advantage of this data visualization free trial offer today, and see how easy it is to discover new insights from your data. 

Key Features:
- https://buy.spotfire.com/try/

[Browse all 2 editions](https://www.g2.com/products/spotfire-analytics/pricing)

#### Free Trial

Yes

### Data Studio

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 784 |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | 8.2/10 | 236 |
| **Data Studio** | 8.6/10 | 328 |

#### Reports

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | Not enough data | 8.3 (192 reviews) ✓ Verified | 8.8 (297 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | Not enough data | 7.9 (184 reviews) ✓ Verified | 7.9 (250 reviews) | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | Not enough data | 8.8 (209 reviews) ✓ Verified | 8.8 (299 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 8.1 (170 reviews) ✓ Verified | 8.5 (242 reviews) | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | Not enough data | 8.7 (199 reviews) ✓ Verified | 8.9 (298 reviews) | 

#### Self Service 

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | Not enough data | 8.5 (198 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 8.6 (204 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | Not enough data | 8.3 (186 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 7.8 (179 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | Not enough data | 7.8 (168 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | Not enough data | 7.4 (140 reviews) ✓ Verified | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | 8.0 (156 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | Not enough data | 8.9 (203 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (520 reviews) ✓ Verified | Not enough data | 8.1 (156 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Not enough data | 8.5 (113 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | Not enough data | 8.2 (105 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | Not enough data | 8.0 (85 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 750 |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | 8.3/10 | 233 |
| **Data Studio** | 8.3/10 | 328 |

#### Reports

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | Not enough data | 8.3 (192 reviews) ✓ Verified | 8.8 (297 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | Not enough data | 7.9 (184 reviews) ✓ Verified | 7.9 (250 reviews) | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | Not enough data | 8.8 (209 reviews) ✓ Verified | 8.8 (299 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 8.1 (170 reviews) ✓ Verified | 8.5 (242 reviews) | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | Not enough data | 8.7 (199 reviews) ✓ Verified | 8.9 (298 reviews) | 

#### Reports

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | Not enough data | 8.6 (6 reviews) | 8.9 (115 reviews) | 
| **Share Reports** | 8.5 (109 reviews) | Not enough data | 8.1 (6 reviews) | 9.1 (107 reviews) | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 7.8 (6 reviews) | 8.1 (95 reviews) | 

#### Generative AI

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 8.3 (6 reviews) | 5.5 (36 reviews) | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 8.1 (6 reviews) | 5.6 (37 reviews) | 

#### Visualization

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Graphs and Charts** | 8.5 (116 reviews) | Not enough data | 8.1 (6 reviews) | 9.0 (115 reviews) | 
| **Score Cards** | 8.4 (111 reviews) | Not enough data | 8.3 (6 reviews) | 8.7 (101 reviews) | 
| **Dashboards** | 8.7 (116 reviews) | Not enough data | 8.3 (6 reviews) | 9.1 (119 reviews) | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 8.3 (6 reviews) | 8.5 (103 reviews) | 

#### Data Updates

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 8.3 (6 reviews) | 8.3 (97 reviews) | 
| **Real-Time Updating** | 8.3 (107 reviews) | Not enough data | 8.6 (6 reviews) | 8.7 (109 reviews) | 

#### Collaboration

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 8.6 (7 reviews) | 8.9 (116 reviews) | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 7.3 (5 reviews) | 8.6 (102 reviews) | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 8.1 (6 reviews) | 8.0 (93 reviews) | 

#### Data Updates

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 8.3 (6 reviews) | 8.2 (208 reviews) | 
| **Real-Time Updating** | 8.0 (143 reviews) | Not enough data | 8.1 (6 reviews) | 8.3 (254 reviews) | 
| **Email Reports** | 8.5 (145 reviews) | Not enough data | 8.6 (6 reviews) | 8.2 (213 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 806 |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | 8.2/10 | 236 |
| **Data Studio** | N/A | N/A |

#### Reports

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | Not enough data | 8.3 (192 reviews) ✓ Verified | 8.8 (297 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | Not enough data | 7.9 (184 reviews) ✓ Verified | 7.9 (250 reviews) | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | Not enough data | 8.8 (209 reviews) ✓ Verified | 8.8 (299 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 8.1 (170 reviews) ✓ Verified | 8.5 (242 reviews) | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | Not enough data | 8.7 (199 reviews) ✓ Verified | 8.9 (298 reviews) | 

#### Data Preparation

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Connectors** | 8.3 (294 reviews) ✓ Verified | Not enough data | 8.4 (71 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | Not enough data | 7.8 (65 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | Not enough data | 8.5 (77 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | Not enough data | 8.4 (81 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | Not enough data | 8.4 (75 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | 7.4 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | 7.1 (32 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | 7.8 (40 reviews) | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | Not enough data | 8.5 (198 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 8.6 (204 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | Not enough data | 8.3 (186 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 7.8 (179 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | Not enough data | 7.8 (168 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | Not enough data | 7.4 (140 reviews) ✓ Verified | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | Not enough data | Not enough data | 
| **Data Source Connectivity** | 8.4 (52 reviews) | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | Not enough data | 8.0 (156 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | Not enough data | 8.9 (203 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.0 (520 reviews) ✓ Verified | Not enough data | 8.1 (156 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Large data handling and Query Speed** | 7.2 (58 reviews) | Not enough data | Not enough data | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Data Modeling and Governance** | 8.2 (45 reviews) | Not enough data | Not enough data | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | Not enough data | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Not enough data | 8.5 (113 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | Not enough data | 8.2 (105 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | Not enough data | 8.0 (85 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 776 |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | 8.1/10 | 236 |
| **Data Studio** | N/A | N/A |

#### Reports

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | Not enough data | 8.3 (192 reviews) ✓ Verified | 8.8 (297 reviews) | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | Not enough data | 7.9 (184 reviews) ✓ Verified | 7.9 (250 reviews) | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | Not enough data | 8.8 (209 reviews) ✓ Verified | 8.8 (299 reviews) | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | Not enough data | 8.1 (170 reviews) ✓ Verified | 8.5 (242 reviews) | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | Not enough data | 8.7 (199 reviews) ✓ Verified | 8.9 (298 reviews) | 

#### Self Service 

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | Not enough data | 8.5 (198 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | Not enough data | 8.6 (204 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | Not enough data | 8.3 (186 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (618 reviews) ✓ Verified | Not enough data | 7.8 (179 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | Not enough data | 7.8 (168 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | Not enough data | 7.4 (140 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | Not enough data | 8.5 (113 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | Not enough data | 8.2 (105 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | Not enough data | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | Not enough data | 8.0 (85 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 325 |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Metrics

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | Not enough data | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | Not enough data | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | Not enough data | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | Not enough data | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | Not enough data | Not enough data | 
| **Retention** | 8.3 (225 reviews) | Not enough data | Not enough data | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | Not enough data | Not enough data | 
| **Conversions** | 8.5 (231 reviews) | Not enough data | Not enough data | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Real-Time Reporting** | 8.4 (243 reviews) | Not enough data | Not enough data | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | Not enough data | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | Not enough data | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | Not enough data | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | Not enough data | Not enough data | 

#### Other

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | Not enough data | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | Not enough data | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.7 (216 reviews) | Not enough data | Not enough data | Not enough data | 
| **E-Commerce** | 8.7 (208 reviews) | Not enough data | Not enough data | Not enough data | 
| **Promotional Messages** | 8.2 (180 reviews) | Not enough data | Not enough data | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | Not enough data | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | Not enough data | Not enough data | 

### Data Virtualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Administration

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Database Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Federation

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Architecture** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Provisioning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Orchestration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **API / Integrations** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Transformation

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Application Performance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Administration

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Quality Control** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Sampling** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Capabilities

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Survival Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Risk Data Attributes** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cost Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Methodology

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **ANOVA Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Regression** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Time Series Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### System

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Data Ingestion & Wrangling** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Model Development

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Language Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Pre-Built Algorithms** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Model Training** | Not enough data | Not enough data | Feature Not Available | Not enough data | 

#### Model Development

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Feature Engineering** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Computer Vision** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Artificial Neural Networks** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Natural Language Understanding** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Deep Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Deployment

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Managed Service** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Application** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Machine Learning

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Integration - Machine Learning

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Learning - Machine Learning

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Training Data** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Algorithm** | Not enough data | Not enough data | Not enough data | Not enough data | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | Not enough data | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | Not enough data | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | Not enough data | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | Not enough data | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | Not enough data | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | Not enough data | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | Not enough data | Not enough data | 

#### Sales Management

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | Not enough data | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | Not enough data | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | Not enough data | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | N/A | N/A |
| **Oviond** | N/A | N/A |
| **Spotfire Analytics** | 8.5/10 | 13 |
| **Data Studio** | N/A | N/A |

#### Statistical Tool

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Scripting** | Not enough data | Not enough data | 6.9 (6 reviews) | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Analysis** | Not enough data | Not enough data | 8.9 (9 reviews) | Not enough data | 
| **Data Interaction** | Not enough data | Not enough data | 8.9 (9 reviews) | Not enough data | 

#### Decision Making

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Modeling** | Not enough data | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 9.0 (8 reviews) | Not enough data | 
| **Report Generation** | Not enough data | Not enough data | 9.5 (10 reviews) | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 7.9 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Oviond** | 7.6/10 | 8 |
| **Spotfire Analytics** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | 6.9 (7 reviews) | Not enough data | Not enough data | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | 7.7 (5 reviews) | Not enough data | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | 8.6 (6 reviews) | Not enough data | Not enough data | 
| **Spend Management** | 8.4 (130 reviews) | Not enough data | Not enough data | Not enough data | 
| **White Label** | Feature Not Available | 8.3 (5 reviews) | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | 7.4 (7 reviews) | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | 8.1 (7 reviews) | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | 6.4 (6 reviews) | Not enough data | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | 7.0 (5 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Looker (6):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Oviond (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Spotfire Analytics (10):** [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Data Virtualization Software](https://www.g2.com/categories/data-virtualization), [Machine Learning Software](https://www.g2.com/categories/machine-learning), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace)

**Unique to Data Studio (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Oviond | Spotfire Analytics | Data Studio | 
|---|---|---|---|---|
| **Small-Business** | 19.3% | 87.5% | 23.0% | 46.4% | 
| **Mid-Market** | 60.6% | 12.5% | 25.5% | 36.6% | 
| **Enterprise** | 20.1% | 0% | 51.6% | 17.0% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Oviond

- **Marketing and Advertising:** 86.7%
- **Education Management:** 6.7%
- **Automotive:** 6.7%

#### Spotfire Analytics

- **Oil & Energy:** 21.4%
- **Information Technology and Services:** 10.1%
- **Pharmaceuticals:** 5.2%
- **Education Management:** 4.6%
- **Financial Services:** 4.3%
- **Biotechnology:** 3.1%
- **Computer Software:** 3.1%
- **Semiconductors:** 2.4%
- **Research:** 2.4%
- **Accounting:** 2.1%
- **Other:** 41.3%

#### Data Studio

- **Marketing and Advertising:** 23.4%
- **Information Technology and Services:** 7.3%
- **Computer Software:** 7.1%
- **Internet:** 4.7%
- **Financial Services:** 3.3%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.4%
- **Automotive:** 2.4%
- **Hospital & Health Care:** 2.4%
- **Education Management:** 2.2%
- **Other:** 41.6%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1010 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (279 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3681 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (615 reviews)

### Alternatives to Oviond

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3970 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14807 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1990 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)

### Alternatives to Spotfire Analytics

- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1010 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (830 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (502 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (615 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3681 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [JMP](https://www.g2.com/products/jmp/reviews) — 4.5/5 stars (213 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)

### Alternatives to Data Studio

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (279 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) — 4.5/5 stars (108 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (89 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Geckoboard](https://www.g2.com/products/geckoboard/reviews) — 4.3/5 stars (48 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Infogram](https://www.g2.com/products/infogram/reviews) — 4.7/5 stars (183 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Oviond

No discussions available for this product.

### Spotfire Analytics

- Title: [Is Tibco Spotfire free?](https://www.g2.com/discussions/is-tibco-spotfire-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is TIBCO Spotfire used for?](https://www.g2.com/discussions/what-is-tibco-spotfire-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Spotfire is a visual data science platform with powerful self-service analytics and data visualization capabilities that empowers decision-makers to analyze..."
- Title: [What is most like Tibco Spotfire?](https://www.g2.com/discussions/what-is-most-like-tibco-spotfire) — 1 comment
  > **Top comment:** "TIBCO Spotfire provides excellent visualization and reporting capability as a BI tool. It enables connections to various data sources and advanced..."
- Title: [What's New In Tibco Spotfire?](https://www.g2.com/discussions/what-s-new-in-tibco-spotfire) — 1 comment *(includes official response)*
  > **Top comment:** "If you want to see the latest in Spotfire, you can check out our "What's New" page on the Spotfire community:..."

### Data Studio

- Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments
  > **Top comment:** "Yes, it is free to use"
- Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments
  > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool"
- Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment
  > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting"
- Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote
  > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. 

This post from HubSpot may help you as well:..."
- Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment
  > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-oviond-vs-spotfire-analytics-vs-data-studio)