# Klaviyo vs Zoho Marketing Automation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in user experience, particularly with its intuitive interface that allows users to manage multiple brands and create custom segments effortlessly. Users appreciate the robust data analytics and reporting features that enhance campaign performance.
- **Users say** that Zoho Marketing Automation offers a seamless integration with WordPress, making it easy to manage email campaigns and newsletters. The initial setup is praised for its simplicity, allowing users to quickly get started with minimal hassle.
- **Reviewers mention** that Klaviyo's powerful segmentation and automation capabilities enable highly personalized email and SMS campaigns based on real customer behavior, which significantly boosts engagement and conversion rates.
- **According to verified reviews** , while Zoho Marketing Automation provides a solid platform for email and WhatsApp marketing, some users feel it lacks the advanced features and flexibility that Klaviyo offers, particularly in terms of campaign customization and analytics.
- **G2 reviewers highlight** that Klaviyo's ease of use is a standout feature, with many users noting that the dashboard is user-friendly and allows for quick learning, making it suitable for both new and experienced marketers.
- **Users report** that while Zoho Marketing Automation is effective for basic marketing needs, it may not meet the demands of users looking for more sophisticated tools, as evidenced by its lower ratings in areas like automation and advanced reporting compared to Klaviyo.



| | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,356 | 114 | 
| **Largest Market Segment** | Small-Business (82.2% of reviews) | Small-Business (60.8% of reviews) | 
| **Entry Level Price** | No pricing available | Free Trial | 

---
## Top Pros & Cons

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (123 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

### Zoho Marketing Automation

Pros:
- Automation (19 reviews)
- Ease of Use (18 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (8 reviews)

---
## Ratings Comparison
| Rating | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 9.0 (989 reviews) | 8.1 (83 reviews) | 
  | **Ease of Use** | 8.6 (998 reviews) | 8.1 (83 reviews) | 
  | **Ease of Setup** | 8.5 (646 reviews) | 7.9 (52 reviews) | 
  | **Ease of Admin** | 8.9 (522 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 8.4 (941 reviews) | 8.0 (76 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (526 reviews) | 7.9 (38 reviews) | 
  | **Product Direction (% positive)** | 8.9 (937 reviews) | 8.5 (79 reviews) | 

---
## Pricing

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Zoho Marketing Automation

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan. 

Key Features:
- Get started with Zoho Marketing Automation with Free trial

[Browse all 4 editions](https://www.g2.com/products/zoho-marketing-automation/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.2/10 | 680 |
| **Zoho Marketing Automation** | 8.1/10 | 68 |

#### Email Marketing

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (571 reviews) ✓ Verified | 8.2 (48 reviews) | 
| **Sending Outbound Emails** | 9.3 (560 reviews) ✓ Verified | 8.6 (46 reviews) | 
| **Manage Email Deliverability** | 8.9 (505 reviews) ✓ Verified | 8.6 (45 reviews) | 
| **Automated Email Responses** | 9.0 (498 reviews) ✓ Verified | 8.7 (49 reviews) | 

#### Online Marketing

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (382 reviews) ✓ Verified | 8.3 (46 reviews) | 
| **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | 7.9 (44 reviews) | 
| **A/B Testing** | 8.7 (440 reviews) ✓ Verified | 8.1 (41 reviews) | 
| **Mobile Optimized** | 8.7 (455 reviews) | 8.2 (43 reviews) | 
| **Search Tracking and Optimization** | 8.2 (253 reviews) | 7.9 (43 reviews) | 

#### Lead Management

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (356 reviews) | 8.6 (46 reviews) | 
| **Data Quality Management** | 8.4 (273 reviews) | Feature Not Available | 
| **Segmentation** | 9.0 (525 reviews) ✓ Verified | 8.2 (51 reviews) | 
| **Lead Scoring and Grading** | 7.8 (221 reviews) | 8.1 (48 reviews) | 
| **Lead Nurturing** | 8.5 (360 reviews) ✓ Verified | 8.5 (51 reviews) | 
| **Online Behavior Tracking** | 8.5 (402 reviews) ✓ Verified | 8.2 (47 reviews) | 
| **Automated Alerts and Tasks** | 8.4 (333 reviews) ✓ Verified | 8.1 (47 reviews) | 
| **CRM Lead Integration** | 8.3 (289 reviews) ✓ Verified | 8.6 (51 reviews) | 

#### Campaign Management

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Program Management** | 8.7 (348 reviews) ✓ Verified | 8.5 (47 reviews) | 
| **Event / Webinar Marketing** | 8.0 (200 reviews) | 7.5 (41 reviews) | 
| **Calendaring** | 8.1 (288 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **Budgeting** | 7.6 (198 reviews) | 7.5 (40 reviews) | 

#### Social

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.0 (41 reviews) | 
| **Social Sharing** | 7.8 (196 reviews) | 8.0 (40 reviews) | 
| **Social Campaigns** | 7.8 (189 reviews) | 8.5 (40 reviews) | 
| **Social Media Engagement** | 7.5 (184 reviews) | 8.0 (41 reviews) | 
| **Social Media Advertising** | 7.8 (258 reviews) ✓ Verified | 7.9 (42 reviews) | 

#### Reporting & Analytics

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Basic Reporting** | 8.5 (497 reviews) ✓ Verified | 8.3 (50 reviews) | 
| **Web Analytics** | 8.3 (416 reviews) ✓ Verified | 8.3 (45 reviews) | 
| **ROI Analytics** | 8.4 (429 reviews) ✓ Verified | 7.7 (44 reviews) | 
| **Revenue Analytics** | 8.4 (443 reviews) ✓ Verified | 7.8 (44 reviews) | 
| **SEO / Keyword Analytics** | 7.6 (200 reviews) | 7.3 (40 reviews) | 

#### Platform

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Customization ** | 8.5 (338 reviews) ✓ Verified | 7.7 (36 reviews) | 
| **Workflow Capability** | 8.7 (330 reviews) ✓ Verified | 8.6 (42 reviews) | 
| **User, Role, and Access Management** | 8.9 (318 reviews) ✓ Verified | 8.5 (37 reviews) | 
| **Internationalization** | 8.3 (208 reviews) ✓ Verified | 7.4 (36 reviews) | 
| **Sandbox / Test Environments** | 7.8 (194 reviews) ✓ Verified | 7.8 (31 reviews) | 
| **Performance and Reliability** | 8.9 (326 reviews) ✓ Verified | 8.3 (38 reviews) | 
| **Output Document Generation** | 8.0 (161 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (27 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (26 reviews) | 5.3 (5 reviews) | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Integration

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (324 reviews) ✓ Verified | 8.2 (39 reviews) | 
| **Integration APIs** | 8.6 (324 reviews) ✓ Verified | 7.9 (39 reviews) | 
| **Breadth of Partner Applications** | 8.5 (273 reviews) ✓ Verified | 7.9 (37 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.0/10 | 17 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Messenger

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Sequencing** | 7.6 (14 reviews) | Not enough data | 
| **AI** | 6.4 (14 reviews) | Not enough data | 
| **Live Chat** | 6.5 (14 reviews) | Not enough data | 
| **Customization Interface** | 6.3 (13 reviews) | Not enough data | 

#### Channels

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Social Media** | 6.4 (13 reviews) | Not enough data | 
| **Website** | 7.4 (14 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.5 (14 reviews) | Not enough data | 
| **Voice Assistants** | 6.3 (13 reviews) | Not enough data | 
| **Other** | 6.9 (13 reviews) | Not enough data | 

#### Customers

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Targeting** | 8.3 (14 reviews) | Not enough data | 
| **Profiles** | 7.7 (14 reviews) | Not enough data | 
| **Analytics** | 7.3 (13 reviews) | Not enough data | 
| **Lead Gathering** | 6.9 (13 reviews) | Not enough data | 
| **Sales Conversion** | 6.9 (14 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.3/10 | 41 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Diagnosis

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **IP Address ** | 8.2 (29 reviews) | Not enough data | 
| **Domains** | 8.6 (30 reviews) | Not enough data | 
| **Content ** | 8.4 (33 reviews) | Not enough data | 
| **Policy Compliance** | 8.5 (31 reviews) | Not enough data | 

#### Tracking

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Processing Time** | 8.3 (28 reviews) | Not enough data | 
| **Placement ** | 7.9 (28 reviews) | Not enough data | 
| **Open Rate** | 9.0 (36 reviews) | Not enough data | 
| **Time to Open** | 8.8 (32 reviews) | Not enough data | 
| **Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Reporting

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Performance** | 9.1 (33 reviews) | Not enough data | 
| **Domain Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Brand Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 8.4 (27 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Decision Making** | 8.0 (14 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.1/10 | 502 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Templates

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Text and Themes** | 8.6 (427 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.4 (348 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.8 (259 reviews) | Not enough data | 

#### Edit

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Pre-Made** | 8.4 (359 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.8 (422 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.3 (334 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Analytics** | 8.7 (428 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (340 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.8 (403 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.4 (198 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **AI Text Generation** | 7.5 (66 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (52 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.0/10 | 172 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Text Messaging

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Bulk SMS** | 8.6 (151 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (101 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (133 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.3 (115 reviews) ✓ Verified | Feature Not Available | 
| **Automatic URL Shortening** | 8.7 (126 reviews) ✓ Verified | Not enough data | 
| **MMS Marketing** | 8.5 (107 reviews) | Not enough data | 
| **Personalization** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **Transactional SMS** | 8.7 (55 reviews) | Not enough data | 

#### SMS Platform

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Reporting** | 8.6 (135 reviews) ✓ Verified | Not enough data | 
| **Automation** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.3 (63 reviews) | Feature Not Available | 
| **API Integration** | 8.8 (111 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (10 reviews) | Not enough data | 
| **Decision Making** | 7.0 (10 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.4/10 | 131 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Data Sourcing

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Data Enrichment** | 8.4 (76 reviews) | Not enough data | 
| **Expandability** | 8.3 (68 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (96 reviews) | Not enough data | 
| **Multiple Devices** | 8.5 (91 reviews) | Not enough data | 

#### Intelligence

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Marketing Metrics** | 8.6 (105 reviews) | Not enough data | 
| **Predictive Modeling** | 8.1 (73 reviews) | Not enough data | 
| **Recommendation Engine** | 8.0 (68 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.5/10 | 31 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Design and Customization

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Pre-Designed Templates** | 9.0 (24 reviews) | Not enough data | 
| **Pop-Up Types** | 8.9 (25 reviews) | Not enough data | 
| **No-Code Customization** | 9.1 (24 reviews) | Not enough data | 
| **Mobile Optimized** | 8.9 (22 reviews) | Not enough data | 

#### Campaigns

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Targeting** | 8.8 (24 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.9 (22 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (24 reviews) | Not enough data | 
| **Analytics** | 8.8 (25 reviews) | Not enough data | 

#### Integrations

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **CRM/Email Integrations** | 9.1 (23 reviews) | Not enough data | 
| **WCM Integrations** | 8.1 (19 reviews) | Not enough data | 
| **E-Commerce Integrations** | 9.1 (25 reviews) | Not enough data | 
| **Social Media Integrations** | 8.5 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **AI Text Generation** | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (10 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.9/10 | 21 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Segmentation** | 9.0 (17 reviews) | Not enough data | 
| **Journey Optimization** | 9.0 (16 reviews) | Not enough data | 

#### Platform Data

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Journey Reporting** | 8.5 (16 reviews) | Not enough data | 
| **Trends Reporting** | 8.3 (15 reviews) | Not enough data | 
| **Dashboards** | 8.8 (15 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (15 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Journey Mapping** | 8.4 (16 reviews) | Not enough data | 
| **Integrations** | 9.2 (14 reviews) | Not enough data | 
| **Automated Alerts** | 8.3 (14 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.6/10 | 10 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Collection

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Authentification** | 7.4 (7 reviews) | Not enough data | 
| **Review Forms** | 8.8 (7 reviews) | Not enough data | 
| **Personalization** | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | 8.6 (6 reviews) | Not enough data | 
| **Community Q&A** | 7.2 (6 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Reviewer Validation** | 9.5 (7 reviews) | Not enough data | 
| **Response Types** | 9.0 (5 reviews) | Not enough data | 
| **Legal Agreements** | 9.3 (5 reviews) | Not enough data | 

#### Use Cases

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **E-commerce** | 9.8 (9 reviews) | Not enough data | 
| **Retail** | 8.9 (6 reviews) | Not enough data | 
| **Customer Service** | 9.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Incentives** | 9.3 (7 reviews) | Not enough data | 
| **Syndication** | 8.6 (6 reviews) | Not enough data | 
| **Insights** | 8.0 (5 reviews) | Not enough data | 
| **Content** | 8.0 (5 reviews) | Not enough data | 
| **Sampling** | 8.0 (5 reviews) | Not enough data | 

#### Display Options

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Badges** | 8.6 (6 reviews) | Not enough data | 
| **Widgets** | 8.3 (7 reviews) | Not enough data | 
| **Integration & APIs** | 8.3 (6 reviews) | Not enough data | 
| **Marketing** | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **AI Text Generation** | 7.8 (6 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.4/10 | 6 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Customization

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | 8.6 (6 reviews) | Not enough data | 
| **Multi-page Forms** | 7.0 (5 reviews) | Not enough data | 
| **Design** | 6.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Embedded Forms** | 7.0 (5 reviews) | Not enough data | 
| **Offline Capability** | 7.7 (5 reviews) | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 6.9/10 | 17 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (16 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.8/10 | 28 |
| **Zoho Marketing Automation** | 7.9/10 | 31 |

#### Marketing Operations

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **ROI Tracking** | 8.5 (19 reviews) | 7.8 (24 reviews) ✓ Verified | 
| **Data Collection** | 8.5 (19 reviews) | 8.1 (24 reviews) ✓ Verified | 
| **Customer Insights** | 8.8 (21 reviews) | 7.8 (24 reviews) ✓ Verified | 
| **Multi-User Access** | 8.8 (17 reviews) | 8.4 (23 reviews) ✓ Verified | 
| **Spend Management** | 7.3 (16 reviews) | 7.3 (22 reviews) ✓ Verified | 
| **White Label** | 7.6 (15 reviews) | 7.2 (20 reviews) | 

#### Campaign Activity

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Insights** | 8.1 (18 reviews) | 8.5 (23 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.5 (23 reviews) | 7.8 (25 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.1 (17 reviews) | 8.3 (24 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.5 (17 reviews) | 8.3 (23 reviews) ✓ Verified | 
| **Brand Optimization** | 8.1 (17 reviews) | 8.0 (22 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.1 (16 reviews) | 7.1 (21 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Klaviyo (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to Zoho Marketing Automation (1):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Klaviyo | Zoho Marketing Automation | 
|---|---|---|
| **Small-Business** | 82.2% | 60.8% | 
| **Mid-Market** | 16.1% | 34.3% | 
| **Enterprise** | 1.7% | 4.9% | 

### By Industry

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 24.0%

#### Zoho Marketing Automation

- **Marketing and Advertising:** 21.9%
- **Information Technology and Services:** 12.5%
- **Computer Software:** 9.4%
- **Financial Services:** 5.2%
- **Retail:** 5.2%
- **Health, Wellness and Fitness:** 3.1%
- **Staffing and Recruiting:** 3.1%
- **Education Management:** 3.1%
- **Construction:** 3.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 31.3%

---
## Alternatives

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14707 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (772 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (635 reviews)

### Alternatives to Zoho Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14707 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (371 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

---
## Top Discussions

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

### Zoho Marketing Automation

- Title: [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) — 1 comment *(includes official response)*
  > **Top comment:** "Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.  
Zoho Marketing Automation is an omnichannel marketing..."
- Title: [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Zoho Marketing Automation is equipped with the finest marketing features enabling businesses of any size to go-to-market instantly. Here are a few feature..."
- Title: [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) — 1 comment *(includes official response)*
  > **Top comment:** "A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with..."
- Title: [How can I use this?](https://www.g2.com/discussions/how-can-i-use-this) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.

Use this link to start..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klaviyo-vs-zoho-marketing-automation)