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- Klaviyo-vs-Salesforce Marketing Cloud Engagement
Compare Klaviyo and Salesforce Marketing Cloud Engagement 
At a Glance
Market Segments
Small-Business (82.1% of reviews)
Mid-Market (40.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Klaviyo
Star Rating
(1,069)4.6 out of 5
Market Segments
Small-Business (82.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSalesforce Marketing Cloud Engagement
Star Rating
(1,768)4.0 out of 5
Market Segments
Mid-Market (40.7% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that Salesforce Marketing Cloud Engagement excels in its integration capabilities, particularly with CRM systems, achieving a score of 9.5, while Klaviyo's integration score is slightly lower at 8.6. Reviewers mention that this makes Salesforce a better choice for businesses needing robust CRM integration.
- Reviewers mention that Klaviyo shines in email marketing features, particularly in building and personalizing emails, where it scored 9.0 compared to Salesforce's 8.1. Users say that Klaviyo's intuitive email builder and personalization options lead to higher engagement rates.
- G2 users highlight that Klaviyo offers superior ease of use with a score of 8.7, while Salesforce Marketing Cloud Engagement has a lower score of 7.7. Users report that Klaviyo's user-friendly interface makes it easier for small businesses to navigate and utilize effectively.
- Users report that Salesforce Marketing Cloud Engagement has a more comprehensive approach to campaign automation, scoring 9.7, compared to Klaviyo's 9.4. Reviewers mention that Salesforce's advanced automation features allow for more complex marketing strategies.
- Reviewers mention that Klaviyo's high-volume sending capabilities are impressive, scoring 9.0, which is higher than Salesforce's 8.6. Users say that this feature is crucial for businesses with large email lists, making Klaviyo a preferred choice for e-commerce brands.
- Users on G2 report that Salesforce Marketing Cloud Engagement has a more extensive set of analytics tools, scoring 9.6 in analytics, while Klaviyo scored 8.5. Reviewers mention that the depth of insights provided by Salesforce helps businesses make data-driven decisions more effectively.
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Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSalesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Klaviyo
Free Trial is available
Salesforce Marketing Cloud Engagement
No trial information availableRatings
Meets Requirements
9.1
806
8.3
1,314
Ease of Use
8.7
810
7.7
1,447
Ease of Setup
8.6
465
7.2
710
Ease of Admin
8.9
448
7.6
542
Quality of Support
8.4
768
7.7
1,243
Has the product been a good partner in doing business?
9.0
450
8.0
536
Product Direction (% positive)
9.0
755
7.5
1,267
Features by Category
Email Marketing
Not enough data
8.2
920
|
Verified
Not enough data
8.1
938
|
Verified
Not enough data
8.6
914
|
Verified
Not enough data
8.1
946
|
Verified
Not enough data
8.6
952
|
Verified
Not enough data
8.3
924
|
Verified
Not enough data
8.2
789
|
Verified
Not enough data
8.6
276
|
Verified
Not enough data
8.5
186
Reporting & Analytics
Not enough data
8.0
749
|
Verified
Not enough data
8.1
882
|
Verified
Platform
Not enough data
8.2
439
|
Verified
Not enough data
8.1
339
Not enough data
8.2
449
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
8.0
424
|
Verified
Not enough data
7.8
379
|
Verified
Not enough data
8.1
359
|
Verified
Not enough data
8.8
165
|
Verified
Not enough data
8.5
158
|
Verified
Not enough data
8.4
148
|
Verified
Email Marketing
9.0
465
|
Verified
Not enough data
9.2
458
|
Verified
Not enough data
8.9
446
|
Verified
Not enough data
9.0
408
|
Verified
Not enough data
Online Marketing
7.8
326
|
Verified
Not enough data
8.3
354
|
Verified
Not enough data
8.7
378
|
Verified
Not enough data
8.7
395
Not enough data
8.2
205
Not enough data
Lead Management
8.5
297
Not enough data
8.4
227
Not enough data
9.0
415
|
Verified
Not enough data
7.8
176
Not enough data
8.5
308
|
Verified
Not enough data
8.6
352
|
Verified
Not enough data
8.4
291
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
Campaign Management
8.7
305
|
Verified
Not enough data
8.0
158
Not enough data
8.3
248
|
Verified
Not enough data
7.7
158
Not enough data
Social
Feature Not Available
Not enough data
7.9
154
Not enough data
7.8
149
Not enough data
7.5
144
Not enough data
7.9
220
|
Verified
Not enough data
Reporting & Analytics
8.6
423
|
Verified
Not enough data
8.3
374
|
Verified
Not enough data
8.4
385
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
7.6
161
Not enough data
Platform
8.6
275
|
Verified
Not enough data
8.8
256
|
Verified
Not enough data
8.9
265
|
Verified
Not enough data
8.4
164
|
Verified
Not enough data
7.9
151
|
Verified
Not enough data
8.9
269
|
Verified
Not enough data
8.0
117
Not enough data
Integration
8.5
268
|
Verified
Not enough data
8.6
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.6
19
Not enough data
9.3
19
Not enough data
8.5
19
Not enough data
8.9
20
Not enough data
9.0
19
Marketing
Not enough data
9.3
20
Not enough data
9.7
19
Not enough data
9.7
20
Not enough data
9.6
19
Campaigns
Not enough data
9.3
24
Not enough data
9.1
23
Not enough data
9.1
24
Not enough data
9.0
22
Not enough data
9.1
23
Analytics
Not enough data
9.3
23
Not enough data
9.2
22
Optimization
Not enough data
9.0
22
Not enough data
9.4
23
Not enough data
9.5
22
Not enough data
8.8
23
Templates
8.6
392
|
Verified
8.5
39
Feature Not Available
8.6
40
8.4
314
|
Verified
8.9
38
8.8
224
8.8
39
Edit
8.4
320
|
Verified
8.8
37
8.8
384
|
Verified
8.9
38
8.3
301
|
Verified
9.1
37
Logistics
8.7
389
|
Verified
9.2
38
7.9
310
|
Verified
8.2
37
8.8
366
|
Verified
8.7
39
8.5
167
8.7
39
Generative AI
7.6
36
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
8.7
119
9.4
20
8.1
83
8.7
22
8.8
115
|
Verified
8.9
21
8.4
98
|
Verified
8.9
20
8.7
108
|
Verified
8.8
20
8.6
90
8.4
22
8.8
113
|
Verified
9.2
21
8.7
36
8.9
22
SMS Platform
8.6
118
|
Verified
9.1
20
8.9
117
|
Verified
9.4
21
Feature Not Available
8.4
22
Feature Not Available
7.9
22
8.3
44
8.6
20
8.8
95
|
Verified
8.9
21
Data Sourcing
8.4
72
Not enough data
8.3
63
Not enough data
8.6
92
Not enough data
8.5
87
Not enough data
Intelligence
8.6
100
Not enough data
8.2
69
Not enough data
8.1
64
Not enough data
Platform Basics
Not enough data
8.6
45
Not enough data
8.6
45
Not enough data
8.7
45
Not enough data
8.6
44
Not enough data
8.7
45
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Content & Collaboration
Not enough data
9.3(won by default)
24
Not enough data
9.5(won by default)
23
Not enough data
9.1(won by default)
23
Not enough data
9.2(won by default)
23
Not enough data
9.3(won by default)
23
Not enough data
8.9(won by default)
22
Social Management
Not enough data
9.5(won by default)
25
Not enough data
8.8(won by default)
25
Not enough data
9.2(won by default)
24
Not enough data
9.2(won by default)
23
Not enough data
9.0(won by default)
22
Not enough data
9.2(won by default)
23
Not enough data
9.2(won by default)
17
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Analysis
Not enough data
8.8
35
Not enough data
9.2
35
Not enough data
8.4
33
Not enough data
9.1
31
Campaigns
Not enough data
8.8
33
Not enough data
9.2
31
Not enough data
9.0
32
Not enough data
9.2
30
Not enough data
9.4
31
Not enough data
9.1
31
Engagement
Not enough data
8.9
30
Platform
Not enough data
9.2
31
Not enough data
9.1
32
Not enough data
8.8
32
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Salesforce Marketing Cloud Engagement are categorized as SMS Marketing and Email Template Builder
Unique Categories
Salesforce Marketing Cloud Engagement is categorized as Email Marketing, Push Notification, Customer Journey Mapping, Mobile Marketing, Location-Based Marketing, and Social Media Management
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.5%
Other
35.9%
Marketing and Advertising
14.0%
Information Technology and Services
7.4%
Computer Software
5.5%
Financial Services
5.2%
Non-Profit Organization Management
4.4%
Other
63.5%
Most Helpful Reviews
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Salesforce Marketing Cloud Engagement
Most Helpful Favorable Review
Peter H.
Verified User in Accounting
Robust- scalable, handles millions of emails in a simultaneous burst. Reporting is silid, valuble, allows us to keep our delivery rate at 99% on average. Optout feature works reliably- working with multiple lists allows us to avoid duplicating emails. ...
Most Helpful Critical Review
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Peter H.
Verified User in Accounting
Robust- scalable, handles millions of emails in a simultaneous burst. Reporting is silid, valuble, allows us to keep our delivery rate at 99% on average. Optout feature works reliably- working with multiple lists allows us to avoid duplicating emails. ...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Alternatives
Discussions
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Is Salesforce an ESP?
3 comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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