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Compare Klaviyo and Omnisend 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Klaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOmnisend
Star Rating
(1,163)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in ease of use, with many users appreciating its intuitive interface and quick setup process. One user highlighted how the platform simplifies multichannel marketing, allowing for automated email, SMS, and push notifications without needing extensive technical skills.
- Users say that Klaviyo stands out for its powerful marketing analytics tools, which help keep customer profiles organized and facilitate easy access to unique coupon codes. Reviewers have noted that this feature significantly enhances their ability to track and analyze marketing performance.
- According to verified reviews, Omnisend's customer support receives high praise, with users mentioning the quick assistance they receive when needed. This level of support is particularly beneficial for small businesses looking to maximize their marketing efforts without a dedicated team.
- Reviewers mention that Klaviyo's email templates are visually appealing and user-friendly, making it easy to create attractive marketing campaigns. Users have expressed satisfaction with the variety of templates available, which helps in engaging their audience effectively.
- G2 reviewers highlight that while Omnisend is particularly strong in SMS marketing, it still faces challenges compared to Klaviyo. Users have noted that Klaviyo's SMS features are more robust, providing better tools for managing and executing SMS campaigns.
- Users report that Omnisend's ability to combine multiple marketing channels into one platform is a significant advantage, allowing for streamlined campaign management. This integration is especially beneficial for small businesses that may not have the resources to manage separate tools for different marketing channels.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Klaviyo
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
9.0
892
8.9
915
Ease of Use
8.6
897
9.1
920
Ease of Setup
8.5
549
9.0
544
Ease of Admin
8.9
492
9.2
427
Quality of Support
8.4
849
9.1
836
Has the product been a good partner in doing business?
9.0
495
9.2
414
Product Direction (% positive)
9.0
841
9.1
893
Features by Category
Email Marketing
9.0
525
|
Verified
9.0
696
|
Verified
9.2
520
|
Verified
9.2
669
|
Verified
8.9
495
|
Verified
8.9
663
|
Verified
8.9
462
|
Verified
9.1
625
Online Marketing
7.8
375
|
Verified
8.5
569
|
Verified
8.3
400
|
Verified
8.6
555
|
Verified
8.7
429
|
Verified
8.6
475
|
Verified
8.6
446
8.8
608
|
Verified
8.2
252
8.5
460
Lead Management
8.5
347
8.6
483
|
Verified
8.4
273
8.6
494
|
Verified
9.0
475
|
Verified
8.7
571
|
Verified
7.8
219
8.3
337
8.5
354
|
Verified
8.6
457
|
Verified
8.5
395
|
Verified
8.7
517
|
Verified
8.4
333
|
Verified
8.6
470
|
Verified
8.2
283
|
Verified
8.3
351
|
Verified
Campaign Management
8.7
348
|
Verified
8.7
477
|
Verified
8.0
200
8.2
352
8.1
290
|
Verified
8.2
376
|
Verified
7.6
200
8.2
358
Social
Feature Not Available
7.9
354
7.8
197
8.2
423
|
Verified
7.7
190
8.2
400
|
Verified
7.4
185
8.1
382
|
Verified
7.8
260
|
Verified
8.0
370
|
Verified
Reporting & Analytics
8.5
468
|
Verified
8.9
623
|
Verified
8.3
416
|
Verified
8.6
546
|
Verified
8.3
425
|
Verified
8.6
505
|
Verified
8.4
438
|
Verified
8.7
516
|
Verified
7.5
202
7.8
273
Platform
8.5
325
|
Verified
8.6
418
|
Verified
8.7
309
|
Verified
8.9
401
|
Verified
8.9
315
|
Verified
8.9
291
|
Verified
8.3
208
|
Verified
8.5
330
|
Verified
7.8
194
|
Verified
8.1
297
|
Verified
8.9
316
|
Verified
9.1
404
|
Verified
8.0
160
8.7
316
|
Verified
Agentic AI - Marketing Automation
7.0
27
7.4
117
7.0
26
7.5
114
7.1
25
7.5
115
7.1
25
7.4
115
6.9
26
7.5
115
7.3
27
7.5
115
Integration
8.4
317
|
Verified
8.7
389
|
Verified
8.6
312
|
Verified
8.6
366
|
Verified
8.4
261
|
Verified
8.4
334
|
Verified
Administration
Not enough data
8.4
96
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
8.9
82
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Templates
8.5
425
|
Verified
8.4
408
|
Verified
Feature Not Available
7.4
291
|
Verified
8.4
348
|
Verified
8.1
289
8.8
256
8.5
225
Edit
8.4
354
|
Verified
8.4
385
|
Verified
8.8
416
|
Verified
8.7
396
|
Verified
8.3
332
|
Verified
8.3
317
|
Verified
Logistics
8.7
419
|
Verified
8.7
390
|
Verified
7.9
340
|
Verified
8.0
321
|
Verified
8.8
394
|
Verified
8.6
361
|
Verified
8.4
195
8.5
211
Generative AI
7.5
64
7.7
107
7.4
51
7.6
106
Agentic AI - Email Template Builder
6.4
19
6.9
72
7.0
19
7.0
71
Text Messaging
8.6
142
8.9
119
|
Verified
8.0
100
7.6
96
|
Verified
8.8
133
|
Verified
8.7
107
|
Verified
8.3
116
|
Verified
8.3
97
|
Verified
8.7
125
|
Verified
8.5
108
|
Verified
8.5
107
8.6
95
8.8
131
|
Verified
8.5
89
8.6
53
8.4
83
SMS Platform
8.6
135
|
Verified
8.6
121
|
Verified
8.9
133
|
Verified
9.0
127
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
62
8.2
76
|
Verified
8.8
112
|
Verified
8.5
74
|
Verified
Agentic AI - SMS Marketing
6.8
11
7.7
33
6.7
10
7.9
33
6.8
10
7.8
33
6.7
10
7.7
33
6.8
10
7.6
34
7.0
10
7.8
33
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
8.3
55
8.7
21
8.3
54
9.0
21
8.7
54
8.9
21
8.8
53
Campaigns
8.7
22
8.6
52
8.8
20
8.4
53
8.6
22
8.3
53
8.6
22
8.5
52
Integrations
9.0
21
8.0
53
8.0
18
7.5
53
8.9
22
9.0
54
8.4
19
7.5
54
Generative AI
7.5
20
7.5
52
Agentic AI - Vulnerability Scanner
6.8
10
7.3
51
7.5
10
7.2
50
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
6.9
40
7.0
14
7.0
40
6.9
15
7.3
40
6.8
14
6.9
40
6.3
14
7.1
40
7.2
15
7.1
39
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Omnisend are categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, and Marketing Automation
Unique Categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
7.9%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
5.7%
Other
41.5%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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