Link copied to clipboard # Klaviyo vs Omnisend Comparison - What are their main differences? Share [ Export ](/compare/klaviyo/omnisend/export.csv) KlaviyoOmnisend[+ Add Product](#) Pricing **Klaviyo** Free Trial No pricing available **Omnisend** Free Trial **$0.00** Per Month · Free **Starting at $16.00** Per Month · Standard **Starting at $59.00** Per Month · Pro **Pricing Insights** from reviews Perceived Cost **Klaviyo** $$$$$ **Omnisend** $$$$$ Average Discount **Klaviyo** 7% **Omnisend** 10%3% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Klaviyo** 6 months Based on 100 responses **Omnisend** 6 months Based on 100 responses Return on Investment **Klaviyo** 6 months Based on 100 responses **Omnisend** 6 months Based on 100 responses ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Klaviyo** [ Ease of Use (160) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews)[ Email Marketing (123) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews)[ Expensive (69) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews)[ Missing Features (56) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) **Omnisend** [ Ease of Use (202) ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846361&qs=pros-and-cons#reviews)[ Helpful (115) ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1847077&qs=pros-and-cons#reviews)[ Limited Features (60) ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846627&qs=pros-and-cons#reviews)[ Missing Features (60) ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846734&qs=pros-and-cons#reviews) Integrations **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5f17289cdbdc5bb8190f64de232a5ff5/anthropics.jpg "Product Avatar Image") Anthropics ](https://www.g2.com/products/anthropics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) **Omnisend** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_57942bc64ef4b33063dd2d7b386a18b1/appstle.jpg "Product Avatar Image") Appstle ](https://www.g2.com/products/appstle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_33a443ea386d8359f114cd8d610b40f6/big-cartel.png "Product Avatar Image") Big Cartel ](https://www.g2.com/products/big-cartel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ View all ](https://www.g2.com/products/omnisend/integrations) Screenshots **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) **Omnisend** ![Omnisend screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1844946/platform-visuals-01.png) **Ratings** from reviews Meets Requirements **Klaviyo** **9.0** /10 Based on 999 responses **Omnisend** **8.8** /10 Based on 984 responses Ease of Use **Klaviyo** **8.6** /10 Based on 1,009 responses **Omnisend** **9.1** /10 Based on 992 responses Ease of Setup **Klaviyo** **8.5** /10 Based on 657 responses **Omnisend** **9.0** /10 Based on 617 responses Ease of Admin **Klaviyo** **8.9** /10 Based on 526 responses **Omnisend** **9.2** /10 Based on 441 responses Quality of Support **Klaviyo** **8.4** /10 Based on 951 responses **Omnisend** **9.1** /10 Based on 902 responses Has the product been a good partner in doing business? **Klaviyo** **8.9** /10 Based on 530 responses **Omnisend** **9.2** /10 Based on 428 responses Product Direction (% positive) **Klaviyo** **8.9** /10 Based on 945 responses **Omnisend** **9.1** /10 Based on 960 responses **Features** ratings from reviews Marketing Automation **8.2** /10 Based on 691 responses **8.5** /10 Based on 854 responses Email Template Builder **8.1** /10 Based on 504 responses **8.1** /10 Based on 457 responses SMS Marketing **8.0** /10 Based on 173 responses **8.3** /10 Based on 157 responses Pop-Up Builder **8.5** /10 Based on 31 responses **8.1** /10 Based on 59 responses Transactional Email Not enough data **8.4** /10 Based on 101 responses Conversational Marketing **7.0** /10 Based on 17 responses Not enough data Email Deliverability **8.3** /10 Based on 41 responses Not enough data Push Notification Not enough data **8.9** /10 Based on 115 responses Customer Data Platform (CDP) **8.4** /10 Based on 131 responses Not enough data Customer Journey Analytics **7.9** /10 Based on 21 responses Not enough data Landing Page Builders Not enough data **8.9** /10 Based on 26 responses Review Management **8.6** /10 Based on 10 responses Not enough data Online Form Builder **7.4** /10 Based on 7 responses Not enough data Personalization **6.9** /10 Based on 19 responses Not enough data Marketing Analytics **7.8** /10 Based on 31 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 89.9% Mid-Market(51-1000 emp.) 9.2% Enterprise(\> 1000 emp.) 0.9% Small-Business(50 or fewer emp.) 89.9% Mid-Market(51-1000 emp.) 9.2% Enterprise(\> 1000 emp.) 0.9% **Reviewers' Industry** [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.1% Marketing and Advertising 12.9% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.1% Other 37.0% [![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend")](https://www.g2.com/products/omnisend/reviews) Omnisend Retail 21.2% Apparel & Fashion 15.7% Consumer Goods 7.7% Marketing and Advertising 6.4% Health, Wellness and Fitness 5.4% Other 43.6% Alternatives **Klaviyo Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) **Omnisend Alternatives** ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ## Klaviyo vs Omnisend FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Omnisend vs Klaviyo? Omnisend and Klaviyo are both highly rated marketing automation platforms, but Omnisend stands out for its ease of use and setup, while Klaviyo is noted for its advanced segmentation and analytics capabilities. | [Omnisend](https://www.g2.com/products/omnisend/reviews) | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | | --- | --- | | 4.6/5 (1,267 reviews) | 4.6/5 (1,360 reviews) | | Small-Business | Small-Business | | 9.0 | 8.5 | | 9.1 | 8.4 | | Intuitive setup and unified email/SMS automation | Advanced segmentation and analytics (58+ G2 reviews cite segmentation analysis) | ### How do the pricing models of Omnisend and Klaviyo compare? Omnisend is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Klaviyo. - **Omnisend:** Reviewers consistently highlight Omnisend's affordability and value, especially for small businesses and growing lists. - **Klaviyo:** Many reviewers note that Klaviyo's pricing increases rapidly as contact lists grow, making it less cost-effective for larger or scaling businesses. - **Switching reasons:** Several reviewers mention switching to Omnisend to consolidate tools and reduce costs, particularly when seeking unified email and SMS automation at a lower price point. ### What are the best alternatives to Omnisend and Klaviyo? The top three alternatives to Omnisend and Klaviyo are ActiveCampaign, Brevo Marketing Platform, and Braze. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5 (1,267 reviews) | Small-Business | Affordable for small businesses | Unified email and SMS automation | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | Pricing increases with list size | Advanced segmentation and analytics | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Comprehensive automation features | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | Ease of use and campaign management | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | — | Personalization and cross-channel engagement | ### Which Marketing Automation features should I prioritize when comparing Omnisend and Klaviyo? Buyers comparing Omnisend and Klaviyo should prioritize segmentation, automation workflows, integrations, analytics/reporting, and ease of use. - **Segmentation:** Klaviyo is cited in 58+ G2 reviews for segmentation analysis and 57+ for market segmentation; Omnisend reviewers frequently mention segmentation as a core benefit, though with a learning curve for advanced use. - **Automation Workflows:** Both products are praised for automation, with Klaviyo receiving 92+ all-time mentions for automation and 75+ for automation efficiency; Omnisend reviewers highlight pre-built workflows and unified email/SMS automation. - **Integrations:** Omnisend is mentioned in 297+ reviews for Make and 237+ for Shopify; Klaviyo is mentioned in 255+ reviews for Shopify integration. - **Analytics/Reporting:** Klaviyo receives 48+ mentions for analytics and 47+ for analytics expertise; Omnisend reviewers note the need for more advanced reporting features. - **Ease of Use:** Omnisend scores 9.1 for Ease of Use; Klaviyo scores 8.6, with 160+ reviews mentioning ease of use as a strength. ### What are the pros and cons of Omnisend vs Klaviyo? Omnisend's headline strength is ease of use and unified automation, while Klaviyo excels in advanced segmentation and analytics. - **Omnisend strengths:** High Ease of Use (9.1), Ease of Setup (9.0), and unified email/SMS automation; reviewers highlight intuitive onboarding, pre-built workflows, and efficient campaign management. - **Omnisend trade-offs:** Reviewers note a steeper learning curve for advanced segmentation, limited reporting depth, and desire for more flexible customization in templates and analytics. - **Klaviyo strengths:** Advanced segmentation (58+ G2 reviews cite segmentation analysis), robust analytics (48+ analytics mentions), deep Shopify integration (255+ reviews), and strong automation (92+ automation mentions). - **Klaviyo trade-offs:** Reviewers frequently mention aggressive pricing as lists grow, a steeper learning curve for advanced features (63+ learning curve mentions), and a desire for more intuitive reporting and template variety. ### Is Omnisend or Klaviyo better for small businesses? Omnisend is the better fit for small businesses, with a stronger small-business segment share and more favorable reviewer sentiment on ease of use and value. - **Omnisend:** Small-Business is the largest segment; reviewers consistently highlight its affordability, intuitive setup, and suitability for teams without dedicated marketing staff. - **Klaviyo:** Small-Business is also the largest segment, but reviewers more frequently cite pricing concerns and a steeper learning curve for advanced features. ### Which Marketing Automation platform has better integrations? Omnisend is favored for integrations, with more reviewer-cited integration options and higher mention counts. - **Omnisend:** Make (297+ reviews), Shopify (237+ reviews), and Google Analytics are frequently cited as integrations that streamline marketing workflows. - **Klaviyo:** Shopify integration is mentioned in 255+ reviews, with reviewers noting its depth and reliability for e-commerce use cases. ### How do Omnisend and Klaviyo compare on customer support? Omnisend and Klaviyo are within 0.7 points on Quality of Support, with Omnisend holding a slight advantage at 9.1 versus Klaviyo's 8.4. - **Omnisend:** Reviewers describe support as responsive and helpful, with several noting quick onboarding assistance and effective troubleshooting, though a few mention occasional delays. - **Klaviyo:** Reviewers highlight knowledgeable support and helpful documentation, but some small-business users report limited access to one-on-one onboarding and slower response times as a trade-off. ### Which is easier to implement, Omnisend or Klaviyo? Omnisend is easier to implement, with a 0.5-point higher Ease of Setup score (9.0 vs 8.5) and more frequent reviewer praise for quick onboarding. - **Omnisend:** Reviewers consistently cite straightforward setup, guided onboarding, and minimal technical requirements, enabling teams to launch campaigns rapidly. - **Klaviyo:** Reviewers note that setup is generally smooth, especially with Shopify, but mention a steeper learning curve for advanced flows and segmentation, requiring more time to master. ### Which product has better Segmentation? Klaviyo is the stronger product for Segmentation, with more reviewer-cited strengths and higher all-time mention counts. - **Omnisend:** Reviewers highlight segmentation as a core feature, with positive sentiment around behavioral targeting and list management, though some note a learning curve for advanced use. - **Klaviyo:** Segmentation is cited in 58+ reviews for segmentation analysis, 57+ for market segmentation, and 42+ for segmentation, with reviewers praising its depth, dynamic audience building, and integration with analytics.