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- HubSpot Marketing Hub-vs-SAP Emarsys
Compare HubSpot Marketing Hub and SAP Emarsys 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Mid-Market (55.1% of reviews)
Entry-Level Pricing
$0.00
$
HubSpot Marketing Hub
Star Rating
(12,344)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSAP Emarsys
Star Rating
(437)4.3 out of 5
Market Segments
Mid-Market (55.1% of reviews)
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that HubSpot Marketing Hub excels in its Email Marketing capabilities, particularly in Automated Email Responses with a score of 8.8, while Emarsys falls slightly behind at 8.4. Reviewers mention that HubSpot's user-friendly interface makes it easier to set up and manage email campaigns.
- Reviewers mention that HubSpot's Landing Pages and Forms feature scores 8.5, significantly higher than Emarsys's 7.1. Users say that HubSpot provides more customizable options and templates, making it easier to create effective landing pages.
- G2 users highlight that HubSpot Marketing Hub offers superior Analytics features, particularly in Web Analytics and Campaign Tracking, both scoring 9.0. In contrast, Emarsys's scores of 8.0 and 8.3 indicate a less robust analytics capability, which users say limits their ability to track campaign performance effectively.
- Users report that HubSpot's Lead Management features, especially in Marketing Lead Database and Lead Nurturing, score 8.6 and 8.5 respectively, while Emarsys's scores of 8.0 and 8.2 suggest it may not be as effective in nurturing leads through the sales funnel. Reviewers mention that HubSpot's tools are more intuitive and integrated.
- Reviewers mention that HubSpot's Campaign Management capabilities, particularly in Triggered Notifications and Campaign Optimization, score 9.4 and 8.2, respectively, while Emarsys's scores of 7.6 and 8.2 indicate a less effective approach to managing campaigns. Users say HubSpot's automation features are more advanced and user-friendly.
- Users say that HubSpot Marketing Hub shines in Integration capabilities, scoring 8.2 for API / Integrations, compared to Emarsys's 7.1. Reviewers mention that HubSpot offers a wider range of integrations with third-party applications, making it easier to connect with existing tools and platforms.
Featured Products
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
HubSpot Marketing Hub
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.5
8,637
8.4
337
Ease of Use
8.6
9,463
8.3
337
Ease of Setup
8.1
5,352
7.2
159
Ease of Admin
8.5
4,500
8.2
156
Quality of Support
8.7
8,184
8.5
337
Has the product been a good partner in doing business?
8.8
4,421
8.6
157
Product Direction (% positive)
8.8
8,296
9.1
313
Features by Category
Email Marketing
8.8
4894
|
Verified
8.8
213
|
Verified
8.9
4764
|
Verified
8.8
200
|
Verified
8.6
4767
|
Verified
8.6
211
|
Verified
8.8
4477
|
Verified
8.4
186
|
Verified
Online Marketing
8.5
4633
|
Verified
7.1
114
|
Verified
8.3
3978
|
Verified
8.2
148
|
Verified
8.1
3698
|
Verified
8.4
173
|
Verified
8.2
4231
|
Verified
8.2
170
|
Verified
8.1
3891
|
Verified
8.0
116
Lead Management
8.6
4419
|
Verified
8.0
135
|
Verified
8.2
4166
|
Verified
7.9
151
|
Verified
8.4
4270
|
Verified
8.6
195
|
Verified
8.0
3785
|
Verified
8.0
121
|
Verified
8.5
4211
|
Verified
8.2
118
|
Verified
8.3
3955
|
Verified
8.3
144
|
Verified
8.4
3934
|
Verified
8.1
108
|
Verified
8.4
3936
|
Verified
8.3
106
|
Verified
Campaign Management
8.2
3544
|
Verified
8.5
142
|
Verified
8.0
3143
|
Verified
8.2
86
8.0
3101
|
Verified
7.8
78
|
Verified
7.3
2259
|
Verified
7.4
50
Social
7.8
3217
|
Verified
7.7
60
8.3
3617
|
Verified
8.0
70
|
Verified
8.2
3586
|
Verified
7.8
69
|
Verified
8.1
3464
|
Verified
7.8
61
|
Verified
7.8
2694
|
Verified
7.7
71
|
Verified
Reporting & Analytics
8.3
4597
|
Verified
8.1
200
|
Verified
8.1
4276
|
Verified
7.9
141
|
Verified
7.6
3441
|
Verified
7.8
129
|
Verified
7.6
3126
|
Verified
7.6
139
|
Verified
7.7
3558
|
Verified
7.7
76
Platform
8.0
2923
|
Verified
7.7
109
|
Verified
8.5
2957
|
Verified
8.1
91
|
Verified
8.7
2923
|
Verified
8.6
108
|
Verified
8.0
1934
|
Verified
8.3
62
|
Verified
7.5
1827
|
Verified
6.9
64
|
Verified
8.6
2761
|
Verified
8.7
94
|
Verified
8.0
2008
|
Verified
7.9
61
|
Verified
Integration
8.4
2934
|
Verified
8.2
113
|
Verified
8.1
2631
|
Verified
7.9
107
|
Verified
8.1
2422
|
Verified
7.9
73
|
Verified
Metrics
Not enough data
7.9
23
Not enough data
8.1
26
Not enough data
7.9
19
Not enough data
8.0
22
Not enough data
8.1
21
Not enough data
8.4
23
Not enough data
7.7
22
Not enough data
8.3
24
Not enough data
8.2
21
Reporting
Not enough data
8.0
29
Not enough data
8.1
26
Not enough data
7.6
24
Not enough data
8.5
28
Not enough data
8.1
26
Not enough data
7.8
21
Not enough data
8.1
25
Other
Not enough data
8.1
24
Not enough data
7.8
21
Not enough data
8.1
18
Not enough data
8.3
25
Not enough data
8.1
20
Not enough data
8.3
20
Not enough data
7.6
23
Administration
Not enough data
7.1
27
Not enough data
7.7
25
Not enough data
8.4
29
Not enough data
8.6
29
Administration
Not enough data
8.5
68
Not enough data
8.1
62
Not enough data
7.9
61
Not enough data
8.7
71
Not enough data
7.7
45
Not enough data
8.3
53
Integrations
Not enough data
8.5
37
Not enough data
8.2
46
Not enough data
8.3
46
Not enough data
8.3
46
Platform
Not enough data
8.4
43
Not enough data
8.4
42
Not enough data
8.8
39
Not enough data
8.2
53
Not enough data
8.6
48
Not enough data
8.6
62
Not enough data
8.0
45
Not enough data
8.5
60
Lead Intelligence
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Not enough data
Lead Management
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Not enough data
Marketing Campaigns
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Not enough data
Campaign Execution
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Not enough data
Messenger
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Not enough data
Channels
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Not enough data
Customers
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Not enough data
Diagnosis
Not enough data
7.4
41
Not enough data
7.8
46
Not enough data
8.1
52
Not enough data
7.7
45
Tracking
Not enough data
7.3
50
Not enough data
7.4
42
Not enough data
8.3
65
Not enough data
8.0
59
Not enough data
7.6
39
Reporting
Not enough data
8.3
73
Not enough data
8.0
60
Not enough data
8.0
52
Not enough data
7.7
57
Analytics
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
8.9
6
Not enough data
8.1
6
Not enough data
9.2
6
Content Management
Not enough data
9.3
7
Not enough data
8.9
6
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
8.1
7
Administration
Not enough data
6.7
9
Not enough data
6.3
8
Not enough data
5.7
7
Not enough data
5.6
6
Not enough data
7.1
8
Marketing
Not enough data
7.4
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
7.3
10
Visitor Behavior
Not enough data
8.8
84
|
Verified
Not enough data
9.0
91
|
Verified
Not enough data
8.4
69
|
Verified
Templates
Not enough data
8.1
86
|
Verified
Not enough data
8.8
88
|
Verified
Not enough data
8.6
85
|
Verified
Personalization
Not enough data
8.8
93
|
Verified
Not enough data
8.6
83
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
8.7
59
|
Verified
Not enough data
8.9
77
|
Verified
Not enough data
8.7
88
|
Verified
Not enough data
8.8
86
|
Verified
Not enough data
8.9
83
|
Verified
Multichannel
Not enough data
8.5
77
|
Verified
Not enough data
9.1
107
|
Verified
Not enough data
8.6
79
|
Verified
Administration
Not enough data
8.9
95
|
Verified
Not enough data
8.6
102
|
Verified
Not enough data
8.8
93
|
Verified
Not enough data
8.4
81
|
Verified
Campaigns
Not enough data
9.5
7
Not enough data
9.1
9
Not enough data
9.0
7
Not enough data
8.9
9
Not enough data
9.4
6
Analytics
Not enough data
8.3
7
Not enough data
8.3
7
Optimization
Not enough data
8.5
9
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
8.3
8
Segmentation
Not enough data
8.8
12
Not enough data
8.8
11
Targeting
Not enough data
8.5
10
Not enough data
8.3
9
Triggered Content
Not enough data
8.1
8
Not enough data
8.9
12
Not enough data
8.9
11
Personalized Content
Not enough data
8.3
12
Not enough data
9.4
8
Not enough data
9.0
10
Text Messaging
Not enough data
9.1
13
Not enough data
7.9
7
Not enough data
9.2
13
Not enough data
9.0
8
Not enough data
9.2
11
Not enough data
7.8
9
Not enough data
8.9
14
Not enough data
9.0
10
SMS Platform
Not enough data
8.3
14
Not enough data
9.2
14
Not enough data
8.1
7
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
9.0
10
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
469
Not enough data
8.6
552
Not enough data
Platform Reporting
8.5
568
Not enough data
8.6
611
Not enough data
Content & Collaboration
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Not enough data
Social Management
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Not enough data
Platform Basics
8.3
276
8.6
38
8.2
290
8.6
38
Platform Data
8.1
283
8.1
35
8.1
285
8.0
37
8.7
328
8.4
41
8.3
291
7.8
34
Platform Additional Functionality
8.2
275
7.5
34
8.4
295
7.9
32
8.4
290
7.9
30
Platform Interoperability
8.1
479
Not enough data
Social Functionality
8.2
1170
Not enough data
Campaign Management
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Not enough data
Platform
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Not enough data
Page Customization
8.5
1186
|
Verified
Not enough data
8.0
1225
|
Verified
Not enough data
7.9
1115
|
Verified
Not enough data
8.2
1156
|
Verified
Not enough data
Page Optimization
8.2
1021
|
Verified
Not enough data
8.1
1133
|
Verified
Not enough data
8.2
1173
|
Verified
Not enough data
7.9
1060
|
Verified
Not enough data
Integrations
7.5
608
|
Verified
Not enough data
8.8
1092
|
Verified
Not enough data
8.6
1087
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Loyalty Experience
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
8.9
11
Not enough data
8.9
16
Not enough data
7.7
5
Not enough data
8.1
6
Loyalty Platform
Not enough data
9.4
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
9.3
10
Not enough data
9.2
12
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.2
36
Not enough data
8.4
60
|
Verified
Not enough data
7.9
30
Not enough data
8.3
46
Campaigns
Not enough data
8.2
34
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
8.8
31
|
Verified
Not enough data
8.1
23
Not enough data
9.3
55
Not enough data
8.9
53
Engagement
Not enough data
8.3
43
Platform
Not enough data
8.6
50
Not enough data
8.5
20
|
Verified
Not enough data
8.7
33
Marketing Operations
7.8
1930
|
Verified
8.3
49
|
Verified
8.3
2364
|
Verified
8.6
63
|
Verified
8.1
2139
|
Verified
8.4
61
|
Verified
8.5
2169
|
Verified
8.9
63
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2569
|
Verified
8.4
75
|
Verified
8.4
2807
|
Verified
8.4
81
|
Verified
7.9
2073
|
Verified
8.3
55
|
Verified
8.2
2262
|
Verified
8.2
55
|
Verified
8.1
2100
|
Verified
8.5
53
|
Verified
Feature Not Available
8.3
54
Categories
Categories
Shared Categories
HubSpot Marketing Hub and SAP Emarsys are categorized as Marketing Platforms, Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Retail
28.0%
Apparel & Fashion
10.8%
Consumer Goods
6.0%
Marketing and Advertising
4.6%
Sporting Goods
4.3%
Other
46.3%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
SAP Emarsys
Most Helpful Favorable Review
Brittany H.
Verified User in Apparel & Fashion
Emarsys makes it easy for the marketing team to integrate personalization at every touch. From building triggered automations, integrating dynamic content to smart insights within the reporting - you can tell Emarsys has a great product team who has...
Most Helpful Critical Review
Verified User in Pharmaceuticals
- Support could be better if you have a problem/question - our success client manager hasn't really time for us
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Brittany H.
Verified User in Apparel & Fashion
Emarsys makes it easy for the marketing team to integrate personalization at every touch. From building triggered automations, integrating dynamic content to smart insights within the reporting - you can tell Emarsys has a great product team who has...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Pharmaceuticals
- Support could be better if you have a problem/question - our success client manager hasn't really time for us
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6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Can I add other templates if I don't want to use html?
2 comments
WY
Hello Pamela!
Thank you for your question.
Our Template Editor allows you to design and create your own templates. As long as you have the VCE enabled,...Read more
por que no tienen soporte para las capacitaciones en español?
1 comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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