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Compare Adobe Commerce (formerly Magento Commerce) and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Adobe Commerce (formerly Magento Commerce)
Star Rating
(567)4.0 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Commerce (formerly Magento Commerce)HubSpot Marketing Hub
Star Rating
(14,462)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansAdobe Commerce (formerly Magento Commerce) vs HubSpot Marketing Hub
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and administer. Reviewers also preferred doing business with HubSpot Marketing Hub overall.
- Reviewers felt that HubSpot Marketing Hub meets the needs of their business better than Adobe Commerce (formerly Magento Commerce).
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Adobe Commerce (formerly Magento Commerce).
Pricing
Entry-Level Pricing
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce Pro
Contact Us
The all-in-one package for merchants of any size or business model.
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Commerce (formerly Magento Commerce)
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
465
8.5
9,708
Ease of Use
7.2
478
8.6
11,391
Ease of Setup
6.4
306
8.1
7,103
Ease of Admin
7.4
283
8.5
4,991
Quality of Support
7.1
412
8.7
9,182
Has the product been a good partner in doing business?
7.5
260
8.7
4,908
Product Direction (% positive)
7.1
455
8.9
9,348
Features by Category
Email Marketing
Not enough data
8.8
5573
|
Verified
Not enough data
8.9
5425
|
Verified
Not enough data
8.6
5398
|
Verified
Not enough data
8.8
5119
|
Verified
Online Marketing
Not enough data
8.5
5271
|
Verified
Not enough data
8.2
4570
|
Verified
Not enough data
8.1
4294
|
Verified
Not enough data
8.1
4812
|
Verified
Not enough data
8.1
4455
|
Verified
Lead Management
Not enough data
8.5
5022
|
Verified
Not enough data
8.1
4738
|
Verified
Not enough data
8.4
4853
|
Verified
Not enough data
8.0
4360
|
Verified
Not enough data
8.4
4802
|
Verified
Not enough data
8.2
4523
|
Verified
Not enough data
8.4
4500
|
Verified
Not enough data
8.4
4526
|
Verified
Campaign Management
Not enough data
8.2
4101
|
Verified
Not enough data
7.9
3684
|
Verified
Not enough data
7.9
3630
|
Verified
Not enough data
7.2
2774
|
Verified
Social
Not enough data
7.7
3733
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4113
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
7.7
3204
|
Verified
Reporting & Analytics
Not enough data
8.3
5191
|
Verified
Not enough data
8.0
4823
|
Verified
Not enough data
7.6
3974
|
Verified
Not enough data
7.5
3657
|
Verified
Not enough data
7.7
4068
|
Verified
Platform
Not enough data
7.9
3521
|
Verified
Not enough data
8.5
3553
|
Verified
Not enough data
8.7
3492
|
Verified
Not enough data
8.0
2469
|
Verified
Not enough data
7.4
2368
|
Verified
Not enough data
8.6
3326
|
Verified
Not enough data
7.9
2543
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
296
Not enough data
6.7
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Integration
Not enough data
8.4
3516
|
Verified
Not enough data
8.0
3202
|
Verified
Not enough data
8.1
2987
|
Verified
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Lead Management
Not enough data
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Visitor Behavior
8.5
11
Not enough data
8.2
11
Not enough data
7.4
11
Not enough data
Templates
7.9
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
Personalization
7.9
11
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.6
9
Not enough data
7.3
10
Not enough data
6.5
9
Not enough data
7.0
10
Not enough data
Multichannel
7.7
10
Not enough data
7.7
10
Not enough data
7.2
9
Not enough data
Administration
6.8
10
Not enough data
6.7
10
Not enough data
6.7
10
Not enough data
7.6
9
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
8.1
20
Not enough data
7.7
22
Not enough data
8.2
22
Not enough data
7.8
20
Not enough data
7.4
22
Not enough data
Analytics
8.0
22
Not enough data
8.0
22
Not enough data
Administration
7.9
23
Not enough data
8.3
23
Not enough data
Administration
8.3
8
Not enough data
8.3
9
Not enough data
8.2
10
Not enough data
Integrations
8.5
11
Not enough data
8.8
10
Not enough data
8.8
10
Not enough data
Cart Management
8.3
9
Not enough data
9.3
9
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1330
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1407
Not enough data
8.3(won by default)
968
Social Management
Not enough data
8.2(won by default)
2194
Not enough data
8.6(won by default)
2371
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
953
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
440
Platform Data
Not enough data
8.0
437
Not enough data
7.9
434
Not enough data
8.5
484
Not enough data
8.2
439
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1220
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Headless Commerce
8.0
41
Not enough data
8.4
42
Not enough data
8.0
40
Not enough data
8.6
45
Not enough data
8.6
45
Not enough data
Generative AI
8.4
24
Not enough data
8.2
24
Not enough data
Agentic AI - E-Commerce Platforms
7.3
17
Not enough data
7.8
18
Not enough data
7.5
16
Not enough data
7.8
17
Not enough data
7.3
17
Not enough data
7.5
16
Not enough data
Merchandising/Marketing
7.4
237
Not enough data
8.0
271
Not enough data
7.8
329
Not enough data
7.8
344
Not enough data
7.2
307
Not enough data
7.6
309
Not enough data
7.8
322
Not enough data
Product Catalog
8.1
352
Not enough data
8.2
340
Not enough data
7.5
342
Not enough data
7.9
259
Not enough data
Order Process
8.0
346
Not enough data
8.0
337
Not enough data
8.1
325
Not enough data
8.3
329
Not enough data
8.2
338
Not enough data
7.6
307
Not enough data
7.9
307
Not enough data
7.9
184
Not enough data
Multi-Channel Support
7.7
284
Not enough data
7.5
302
Not enough data
7.2
257
Not enough data
7.4
285
Not enough data
7.3
234
Not enough data
7.6
191
Not enough data
7.6
230
Not enough data
Platform
8.1
294
Not enough data
8.3
332
Not enough data
8.1
317
Not enough data
8.1
332
Not enough data
7.1
251
Not enough data
7.9
323
Not enough data
8.1
273
Not enough data
8.4
321
Not enough data
7.6
278
Not enough data
8.0
268
Not enough data
8.2
305
Not enough data
7.8
335
Not enough data
Agentic AI - AWS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
910
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
887
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2237
|
Verified
Not enough data
8.3
2678
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2875
|
Verified
Not enough data
8.3
3119
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Agentic AI - Marketing Analytics
Not enough data
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Commerce (formerly Magento Commerce) and HubSpot Marketing Hub share no categories
Unique Categories
Adobe Commerce (formerly Magento Commerce) is categorized as E-Commerce Platforms, Shopping Cart, E-Merchandising, E-Commerce Personalization, and AWS Marketplace
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Adobe Commerce (formerly Magento Commerce)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
13.2%
Information Technology and Services
11.3%
Internet
7.6%
Computer Software
6.9%
Consumer Goods
6.3%
Other
54.8%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Why Magento Comes with So many Releases frequently?
2 Comments
DG
Hi,
This is because of the massive number of features that platform offers. Continuous improvement is one of the major factors for this platform being a...Read more
What is Adobe Commerce (formerly Magento Commerce) used for?
2 Comments
PS
Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,...Read more
Is there a platform similar where I can track my in store purchases as well? A joint in store and online store account?
1 Comment
BL
Check out the guys at SyncSpider.com they can help you integrate with other platforms to support. Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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