Compare HubSpot Marketing Hub and Klaviyo 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (82.1% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,354)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,069)4.6 out of 5
Market Segments
Small-Business (82.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Ease of Setup with a score of 8.1, making it a favorable choice for small businesses looking for a quick onboarding process, while Klaviyo offers a slightly better score of 8.5, indicating a more streamlined setup experience.
- Reviewers mention that Klaviyo shines in Email Marketing, particularly in Sending Outbound Emails with a score of 9.2, compared to HubSpot's score of 8.9, highlighting Klaviyo's superior capabilities in managing email campaigns effectively.
- G2 users indicate that HubSpot Marketing Hub provides a more comprehensive Lead Management system, particularly in Lead Scoring and Grading with a score of 8.0, while Klaviyo's score of 7.8 suggests it may not be as robust in this area.
- Users on G2 report that Klaviyo's Data Sourcing features, especially in Data Enrichment, score 8.5, which is higher than HubSpot's 8.2, indicating that Klaviyo may offer better tools for enhancing customer data.
- Reviewers say that HubSpot Marketing Hub's Quality of Support is rated at 8.7, which is higher than Klaviyo's 8.4, suggesting that users may find more reliable assistance when using HubSpot's platform.
- Users report that Klaviyo's Segmentation capabilities are particularly strong, scoring 9.0 compared to HubSpot's 8.4, which indicates that Klaviyo may provide more advanced options for targeting specific customer groups effectively.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Klaviyo
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
8,652
9.1
806
Ease of Use
8.6
9,479
8.7
810
Ease of Setup
8.1
5,365
8.6
465
Ease of Admin
8.5
4,508
8.9
448
Quality of Support
8.7
8,198
8.4
768
Has the product been a good partner in doing business?
8.8
4,429
9.0
450
Product Direction (% positive)
8.8
8,311
9.0
755
Features by Category
Email Marketing
8.8
4900
|
Verified
9.0
465
|
Verified
8.9
4770
|
Verified
9.2
458
|
Verified
8.6
4773
|
Verified
8.9
446
|
Verified
8.8
4483
|
Verified
9.0
408
|
Verified
Online Marketing
8.5
4639
|
Verified
7.8
326
|
Verified
8.3
3984
|
Verified
8.3
354
|
Verified
8.1
3704
|
Verified
8.7
378
|
Verified
8.2
4237
|
Verified
8.7
395
8.1
3896
|
Verified
8.2
205
Lead Management
8.6
4425
|
Verified
8.5
297
8.2
4172
|
Verified
8.4
227
8.4
4276
|
Verified
9.0
415
|
Verified
8.0
3791
|
Verified
7.8
176
8.5
4217
|
Verified
8.5
308
|
Verified
8.3
3961
|
Verified
8.6
352
|
Verified
8.4
3940
|
Verified
8.4
291
|
Verified
8.4
3942
|
Verified
8.3
239
|
Verified
Campaign Management
8.2
3550
|
Verified
8.7
305
|
Verified
8.0
3149
|
Verified
8.0
158
8.0
3107
|
Verified
8.3
248
|
Verified
7.3
2265
|
Verified
7.7
158
Social
7.8
3223
|
Verified
Feature Not Available
8.3
3623
|
Verified
7.9
154
8.2
3592
|
Verified
7.8
149
8.1
3470
|
Verified
7.5
144
7.8
2700
|
Verified
7.9
220
|
Verified
Reporting & Analytics
8.3
4602
|
Verified
8.6
423
|
Verified
8.1
4282
|
Verified
8.3
374
|
Verified
7.6
3447
|
Verified
8.4
385
|
Verified
7.6
3132
|
Verified
8.5
395
|
Verified
7.7
3564
|
Verified
7.6
161
Platform
8.0
2930
|
Verified
8.6
275
|
Verified
8.5
2964
|
Verified
8.8
256
|
Verified
8.7
2930
|
Verified
8.9
265
|
Verified
8.0
1941
|
Verified
8.4
164
|
Verified
7.5
1834
|
Verified
7.9
151
|
Verified
8.6
2768
|
Verified
8.9
269
|
Verified
8.0
2015
|
Verified
8.0
117
Integration
8.4
2941
|
Verified
8.5
268
|
Verified
8.1
2638
|
Verified
8.6
261
|
Verified
8.1
2429
|
Verified
8.5
213
|
Verified
Lead Intelligence
7.8
947
|
Verified
Not enough data
8.0
981
Not enough data
8.1
1027
Not enough data
Lead Management
8.3
1115
Not enough data
7.5
945
Not enough data
8.1
1005
Not enough data
Marketing Campaigns
7.9
965
Not enough data
7.4
856
Not enough data
7.6
911
Not enough data
7.9
903
|
Verified
Not enough data
8.2
1060
Not enough data
Campaign Execution
7.8
950
Not enough data
7.9
885
Not enough data
7.7
832
Not enough data
8.8
1198
Not enough data
Messenger
8.1
1070
|
Verified
Not enough data
7.5
898
|
Verified
Not enough data
8.0
1112
|
Verified
Not enough data
7.8
1037
|
Verified
Not enough data
Channels
8.1
1298
|
Verified
Not enough data
8.2
1277
|
Verified
Not enough data
7.2
701
|
Verified
Not enough data
7.0
601
|
Verified
Not enough data
7.6
662
|
Verified
Not enough data
Customers
8.2
1342
|
Verified
Not enough data
8.3
1327
|
Verified
Not enough data
8.3
1475
|
Verified
Not enough data
8.4
1424
|
Verified
Not enough data
8.2
1332
|
Verified
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.6
392
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
314
|
Verified
Not enough data
8.8
224
Edit
Not enough data
8.4
320
|
Verified
Not enough data
8.8
384
|
Verified
Not enough data
8.3
301
|
Verified
Logistics
Not enough data
8.7
389
|
Verified
Not enough data
7.9
310
|
Verified
Not enough data
8.8
366
|
Verified
Not enough data
8.5
167
Generative AI
Not enough data
7.6
36
Not enough data
Feature Not Available
Text Messaging
Not enough data
8.7
119
Not enough data
8.1
83
Not enough data
8.8
115
|
Verified
Not enough data
8.4
98
|
Verified
Not enough data
8.7
108
|
Verified
Not enough data
8.6
90
Not enough data
8.8
113
|
Verified
Not enough data
8.7
36
SMS Platform
Not enough data
8.6
118
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
44
Not enough data
8.8
95
|
Verified
Data Sourcing
Not enough data
8.4
72
Not enough data
8.3
63
Not enough data
8.6
92
Not enough data
8.5
87
Intelligence
Not enough data
8.6
100
Not enough data
8.2
69
Not enough data
8.1
64
Design and Customization
6.7
20
Not enough data
8.2
19
Not enough data
7.6
19
Not enough data
7.9
20
Not enough data
Campaigns
8.1
18
Not enough data
8.0
18
Not enough data
7.6
17
Not enough data
7.7
17
Not enough data
Integrations
8.3
18
Not enough data
7.3
16
Not enough data
7.1
14
Not enough data
7.2
17
Not enough data
Generative AI
6.5
19
Not enough data
Attribution Modeling
8.2
202
Not enough data
8.0
197
Not enough data
7.7
182
Not enough data
7.6
175
Not enough data
7.1
172
Not enough data
7.7
186
Not enough data
Marketing
7.9
174
Not enough data
7.5
161
Not enough data
8.4
200
Not enough data
8.6
205
Not enough data
Reporting
8.5
226
Not enough data
8.3
213
Not enough data
8.2
219
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
472
Not enough data
8.6
555
Not enough data
Platform Reporting
8.5
571
Not enough data
8.6
614
Not enough data
Content & Collaboration
8.4(won by default)
1129
Not enough data
8.4(won by default)
1184
Not enough data
8.2(won by default)
878
Not enough data
8.4(won by default)
951
Not enough data
8.8(won by default)
1256
Not enough data
8.3(won by default)
818
Not enough data
Social Management
8.2(won by default)
2024
Not enough data
8.7(won by default)
2200
Not enough data
8.4(won by default)
1941
Not enough data
8.4(won by default)
2088
Not enough data
8.1(won by default)
1514
Not enough data
8.3(won by default)
790
Not enough data
7.4(won by default)
164
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
482
Not enough data
Social Functionality
8.2
1173
Not enough data
Campaign Management
8.4
1187
Not enough data
8.2
1128
Not enough data
8.2
1055
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
949
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
983
Not enough data
8.1
932
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1060
Not enough data
8.2
977
Not enough data
8.0
875
Not enough data
8.0
853
Not enough data
Platform
8.4
1032
Not enough data
8.2
1178
Not enough data
8.8
1202
Not enough data
8.8
1228
Not enough data
8.6
1052
Not enough data
8.4
1173
Not enough data
8.7
1217
Not enough data
8.4
929
Not enough data
8.4
1121
Not enough data
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Lead Intelligence
8.0
639
Not enough data
8.3
670
Not enough data
8.4
688
Not enough data
Lead Management
8.5
754
Not enough data
7.8
632
Not enough data
8.3
703
Not enough data
Marketing Campaigns
8.1
658
Not enough data
7.7
570
Not enough data
7.9
630
Not enough data
8.1
629
Not enough data
8.3
736
Not enough data
8.2
681
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1934
|
Verified
Not enough data
8.3
2367
|
Verified
Not enough data
8.1
2143
|
Verified
Not enough data
8.5
2173
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2573
|
Verified
Not enough data
8.4
2811
|
Verified
Not enough data
7.9
2077
|
Verified
Not enough data
8.2
2266
|
Verified
Not enough data
8.1
2104
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Klaviyo are categorized as Conversational Marketing, Customer Journey Analytics, Marketing Analytics, Marketing Automation, and Pop-Up Builder
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, and Social Media Management
Klaviyo is categorized as SMS Marketing, Email Template Builder, Personalization, Customer Data Platform (CDP), Review Management, and Email Deliverability
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.5%
Other
35.9%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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