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- emfluence Marketing Platform-vs-HubSpot Marketing Hub
Compare HubSpot Marketing Hub and emfluence Marketing Platform 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
$0.00
$1,000.00 Per Month
HubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansemfluence Marketing Platform
Star Rating
(94)4.3 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Entry-Level Pricing
$1,000.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its "Quality of Support" with a score of 8.7, while emfluence Marketing Platform shines even brighter with a score of 9.3, indicating a more responsive and helpful support team.
- Reviewers mention that HubSpot's "Email Campaigns" feature is highly rated at 9.1, making it a strong choice for businesses focused on email marketing, whereas emfluence's email capabilities, while solid, do not reach the same level of acclaim.
- G2 users highlight that HubSpot's "Ease of Setup" is rated at 8.1, which some find slightly challenging compared to emfluence's higher score of 8.5, suggesting a more user-friendly onboarding experience with emfluence.
- Users on G2 note that HubSpot's "Dynamic Content" feature scores 8.3, which is slightly better than emfluence's 8.2, indicating that HubSpot may offer a more robust solution for personalized marketing efforts.
- Reviewers say that HubSpot's "Lead Management" capabilities, particularly in "Lead Scoring and Grading" at 8.0, are effective, but emfluence's score of 7.9 suggests it may not be as comprehensive in this area.
- Users report that emfluence Marketing Platform has a notable advantage in "Integrations," with a score of 9.2 for "Breadth of Partner Applications," compared to HubSpot's 8.1, indicating a wider range of third-party integrations available for users.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
emfluence Marketing Platform
Small Business
$1,000.00
Per Month
Pricing for active email list size up to 30,000 contacts.
- Unlimited Email Sends
- Unlimited Landing Pages
- Unlimited Support
Free Trial
HubSpot Marketing Hub
Free Trial is available
emfluence Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.5
8,642
8.7
81
Ease of Use
8.6
9,468
8.5
82
Ease of Setup
8.1
5,357
8.5
39
Ease of Admin
8.5
4,502
8.7
37
Quality of Support
8.7
8,189
9.3
76
Has the product been a good partner in doing business?
8.8
4,423
9.5
37
Product Direction (% positive)
8.8
8,301
9.3
80
Features by Category
Email Marketing
8.8
4896
|
Verified
8.6
70
|
Verified
8.9
4766
|
Verified
9.2
71
|
Verified
8.6
4769
|
Verified
8.8
71
|
Verified
8.8
4479
|
Verified
8.7
53
|
Verified
Online Marketing
8.5
4635
|
Verified
8.4
49
|
Verified
8.3
3980
|
Verified
8.2
42
|
Verified
8.1
3700
|
Verified
8.6
44
|
Verified
8.2
4233
|
Verified
8.4
50
|
Verified
8.1
3893
|
Verified
8.5
8
Lead Management
8.6
4421
|
Verified
8.0
31
|
Verified
8.2
4168
|
Verified
8.0
41
|
Verified
8.4
4272
|
Verified
8.5
45
|
Verified
8.0
3787
|
Verified
7.9
29
|
Verified
8.5
4213
|
Verified
8.4
31
|
Verified
8.3
3957
|
Verified
8.0
22
|
Verified
8.4
3936
|
Verified
8.2
27
|
Verified
8.4
3938
|
Verified
8.0
23
|
Verified
Campaign Management
8.2
3546
|
Verified
8.4
40
|
Verified
8.0
3145
|
Verified
8.8
31
|
Verified
8.0
3103
|
Verified
8.8
38
|
Verified
7.3
2261
|
Verified
Feature Not Available
Social
7.8
3219
|
Verified
Feature Not Available
8.3
3619
|
Verified
Feature Not Available
8.2
3588
|
Verified
8.7
31
|
Verified
8.1
3466
|
Verified
Feature Not Available
7.8
2696
|
Verified
Feature Not Available
Reporting & Analytics
8.3
4598
|
Verified
8.9
59
|
Verified
8.1
4278
|
Verified
8.6
39
|
Verified
7.6
3443
|
Verified
Feature Not Available
7.6
3128
|
Verified
Feature Not Available
7.7
3560
|
Verified
Feature Not Available
Platform
8.0
2925
|
Verified
8.5
28
|
Verified
8.5
2959
|
Verified
Feature Not Available
8.7
2925
|
Verified
9.1
32
|
Verified
8.0
1936
|
Verified
Feature Not Available
7.5
1829
|
Verified
8.4
16
|
Verified
8.6
2763
|
Verified
9.3
28
|
Verified
8.0
2010
|
Verified
Feature Not Available
Integration
8.4
2936
|
Verified
8.5
28
|
Verified
8.1
2633
|
Verified
8.0
17
|
Verified
8.1
2424
|
Verified
9.2
12
Lead Intelligence
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Not enough data
Lead Management
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Not enough data
Marketing Campaigns
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Not enough data
Campaign Execution
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Not enough data
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Content & Collaboration
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Not enough data
Social Management
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
480
Not enough data
Social Functionality
8.2
1171
Not enough data
Campaign Management
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Not enough data
Platform
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Not enough data
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and emfluence Marketing Platform are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
emfluence Marketing Platform has no unique categories
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
emfluence Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
20.9%
Insurance
4.4%
Food & Beverages
4.4%
Financial Services
4.4%
Banking
4.4%
Other
61.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
emfluence Marketing Platform
Most Helpful Favorable Review
Andrew R.
Verified User in Construction
The calendar and dashboards are easy to digest and the contact import system is simple and easy to use.
Most Helpful Critical Review
Verified User in Marketing and Advertising
It is not intuitive or user friendly. I needed to be trained on the tool, but in a pinch, you shouldn't need to be. Content is not easily loadable, and you don't get a URL to load content into HTML coded emails. Contacts are also not intuitive and you can't...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Andrew R.
Verified User in Construction
The calendar and dashboards are easy to digest and the contact import system is simple and easy to use.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Marketing and Advertising
It is not intuitive or user friendly. I needed to be trained on the tool, but in a pinch, you shouldn't need to be. Content is not easily loadable, and you don't get a URL to load content into HTML coded emails. Contacts are also not intuitive and you can't...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Do you offer integrations with other software?
1 comment
Official Response from emfluence Marketing Platform
The emfluence Marketing Platform has integrations with both Microsoft Dynamics and Salesforce. We are also connected to Zapier and offer custom integrations...Read more
What products are available in the emfluence Marketing Platform?
1 comment
Official Response from emfluence Marketing Platform
emfluence offers a wide variety of services. The emfluence Platform itself includes a robust mass market sending engine, automated email campaigns, surveys,...Read more
What is your onboarding process?
1 comment
Official Response from emfluence Marketing Platform
All new emfluence Platform clients receive a 2hr. training, a branded email template, assistance in email authentication and list cleansing (when needed)....Read more
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