# Hootsuite vs Loomly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in its ability to manage multiple social media accounts seamlessly. Users appreciate the feature that allows them to schedule posts across various platforms with a single action, making it particularly beneficial for those managing multiple clients.
- **Users say** that Loomly stands out for its intuitive and organized interface, which simplifies the planning and scheduling of social content. Reviewers highlight the content calendar view as especially useful for keeping track of posts without feeling overwhelmed.
- **According to verified reviews** , Hootsuite's implementation process is praised for being quick and user-friendly. New users have noted how easy it is to set up, which can be a significant advantage for teams looking to get started without a steep learning curve.
- **Reviewers mention** that Loomly offers a more affordable entry point for small businesses, making it an attractive option for those on a budget. Users appreciate the value it provides while still supporting all major social networks for scheduling and monitoring content.
- **G2 reviewers highlight** that Hootsuite provides robust analytics features, allowing users to track post performance and competitor activity effectively. This capability is particularly valued by marketers looking to optimize their social media strategies.
- **Users report** that while Loomly is well-structured, it may not have the same depth of features as Hootsuite, particularly in areas like social analytics and campaign optimization. However, its straightforward design helps users stay organized and focused on their content planning.



| | Hootsuite | Loomly | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 7,222 | 1,796 | 
| **Largest Market Segment** | Small-Business (59.5% of reviews) | Small-Business (84.1% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | Starting at $32.00 Per Month | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Loomly | 
|---|---|---|
  | **Meets Requirements** | 8.5 (6322 reviews) | 8.8 (1447 reviews) | 
  | **Ease of Use** | 8.6 (6403 reviews) | 9.2 (1463 reviews) | 
  | **Ease of Setup** | 8.7 (4185 reviews) | 9.3 (953 reviews) | 
  | **Ease of Admin** | 8.6 (2560 reviews) | 9.3 (850 reviews) | 
  | **Quality of Support** | 8.2 (4748 reviews) | 9.3 (1208 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2332 reviews) | 9.4 (817 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6192 reviews) | 9.4 (1362 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2920 |
| **Loomly** | 7.7/10 | 168 |

#### Social Analytics

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2165 reviews) | Feature Not Available | 
| **Follower Analysis** | 7.9 (2366 reviews) | 7.7 (133 reviews) | 
| **Post Performance** | 8.6 (2547 reviews) | 8.4 (155 reviews) | 
| **Paid Campaign Tracking** | 7.4 (1817 reviews) | 7.3 (108 reviews) | 
| **Attribution** | 7.4 (2049 reviews) | Feature Not Available | 
| **Hashtag Analytics** | 7.6 (1495 reviews) | 7.6 (134 reviews) | 
| **Sentiment Analysis** | 7.5 (1455 reviews) | Feature Not Available | 

#### Reports & Dashboards

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Report Customizability** | 8.1 (2416 reviews) | 7.2 (134 reviews) | 
| **Report Exporting** | 8.3 (2381 reviews) | 8.1 (138 reviews) | 
| **Scalability** | 8.4 (2428 reviews) | 8.4 (134 reviews) | 
| **White Label** | 7.1 (1393 reviews) | 7.2 (107 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (150 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (163 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (148 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (151 reviews) | Not enough data | 
| **Decision Making** | 6.8 (152 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5467 |
| **Loomly** | 8.4/10 | 1249 |

#### Content & Collaboration

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Content Calendar** | 9.0 (2825 reviews) | 9.3 (966 reviews) | 
| **Content Library** | 8.0 (2576 reviews) | 8.4 (817 reviews) | 
| **Shared Inbox** | 8.0 (2546 reviews) | 7.8 (660 reviews) | 
| **Approval Workflows** | 7.8 (2418 reviews) | 8.6 (733 reviews) | 
| **Users and Permissions** | 8.2 (2537 reviews) | 8.8 (799 reviews) | 
| **Content Creation** | 8.1 (2559 reviews) | 8.3 (657 reviews) | 

#### Social Management

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Social Analytics** | 8.1 (4633 reviews) | 7.8 (966 reviews) | 
| **Social Publishing** | 8.9 (5204 reviews) | 9.1 (1205 reviews) | 
| **Campaign Optimization** | 8.2 (4523 reviews) | 8.4 (946 reviews) | 
| **Social Engagement** | 8.4 (4914 reviews) | 8.3 (1034 reviews) | 
| **Social Ads** | 7.1 (3484 reviews) | 7.3 (657 reviews) | 
| **Campaign Planning** | 8.0 (2545 reviews) | 8.5 (620 reviews) | 
| **Hashtag Capabilites** | 7.9 (2167 reviews) | 8.1 (247 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (285 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (281 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (314 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (282 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (277 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (278 reviews) | Not enough data | 
| **Decision Making** | 7.2 (272 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 705 |
| **Loomly** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Social Functionality** | 8.4 (670 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (668 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (666 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (630 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **API / Integrations** | 7.8 (603 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (619 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (615 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (614 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2308 |
| **Loomly** | N/A | N/A |

#### Monitoring & Listening

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Social Measurement** | 8.1 (1918 reviews) | Not enough data | 
| **Influencer Identification** | 7.2 (1510 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (723 reviews) | Not enough data | 
| **Keyword Tracking** | 8.0 (685 reviews) | Not enough data | 
| **Trend Analysis** | 7.9 (679 reviews) | Not enough data | 
| **Competitor Analysis** | 7.7 (650 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (61 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (61 reviews) | Not enough data | 
| **Decision Making** | 7.4 (61 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Loomly | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1357 reviews) | Not enough data | 
| **Social Reporting** | 8.1 (1868 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.2 (732 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (652 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Hootsuite (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Loomly | 
|---|---|---|
| **Small-Business** | 59.5% | 84.1% | 
| **Mid-Market** | 28.8% | 13.7% | 
| **Enterprise** | 11.8% | 2.2% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.1%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3921 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (406 reviews)

### Alternatives to Loomly

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2920 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (97 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-loomly)