# Hootsuite, CisionOne, Loomly vs Meltwater Comparison | | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Star Rating** | 4.3 out of 5 | 3.9 out of 5 | 4.6 out of 5 | 4.1 out of 5 | | **Total Reviews** | 7,190 | 1,317 | 1,795 | 2,645 | | **Largest Market Segment** | Small-Business (59.5% of reviews) | Small-Business (43.9% of reviews) | Small-Business (84.1% of reviews) | Small-Business (41.2% of reviews) | | **Entry Level Price** | $99.00 1 user Per Month | No pricing available | Starting at $32.00 Per Month | No pricing available | --- ## Top Pros & Cons ### Hootsuite Pros: - Post Scheduling (1066 reviews) - Scheduling (1031 reviews) Cons: - Limited Features (320 reviews) - Expensive (317 reviews) ### CisionOne Pros: - Ease of Use (69 reviews) - Helpful (40 reviews) Cons: - Data Inaccuracy (37 reviews) - Not Intuitive (27 reviews) ### Loomly Pros: - Ease of Use (54 reviews) - Post Scheduling (38 reviews) Cons: - Instagram Limitations (20 reviews) - Limited Analytics (18 reviews) ### Meltwater Pros: - Ease of Use (168 reviews) - Features (137 reviews) Cons: - Improvement Needed (78 reviews) - Learning Curve (56 reviews) --- ## Ratings Comparison | Rating | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Meets Requirements** | 8.4 (6300 reviews) | 7.8 (1168 reviews) | 8.8 (1446 reviews) | 7.9 (2164 reviews) | | **Ease of Use** | 8.6 (6381 reviews) | 7.6 (1171 reviews) | 9.2 (1462 reviews) | 7.9 (2267 reviews) | | **Ease of Setup** | 8.7 (4164 reviews) | 7.6 (494 reviews) | 9.3 (952 reviews) | 7.9 (1233 reviews) | | **Ease of Admin** | 8.6 (2558 reviews) | 8.0 (374 reviews) | 9.3 (850 reviews) | 8.1 (933 reviews) | | **Quality of Support** | 8.2 (4730 reviews) | 8.0 (1046 reviews) | 9.3 (1207 reviews) | 8.6 (2089 reviews) | | **Has the product been a good partner in doing business?** | 8.6 (2330 reviews) | 8.2 (391 reviews) | 9.4 (817 reviews) | 8.4 (939 reviews) | | **Product Direction (% positive)** | 8.0 (6171 reviews) | 6.9 (1143 reviews) | 9.4 (1361 reviews) | 8.0 (2142 reviews) | --- ## Pricing ### Hootsuite #### Entry-Level Pricing Plan: Standard Price: $99.00 1 user Per Month Key Features: - Up to 10 social accounts - Unlimited post scheduling - Best time to post recommendations [Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing) #### Free Trial Yes ### CisionOne #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Loomly #### Entry-Level Pricing Plan: Base Price: Starting at $32.00 Per Month Key Features: - 2 Users - 10 Social Accounts - Unlimited Content [Browse all 5 editions](https://www.g2.com/products/loomly/pricing) #### Free Trial Yes ### Meltwater #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Hootsuite** | 7.5/10 | 2906 | | **CisionOne** | 6.9/10 | 72 | | **Loomly** | 7.7/10 | 168 | | **Meltwater** | 7.6/10 | 656 | #### Social Analytics | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Competitor Analysis** | 7.5 (2160 reviews) | 7.0 (48 reviews) | Feature Not Available | 7.8 (528 reviews) | | **Follower Analysis** | 7.9 (2362 reviews) | 7.3 (53 reviews) | 7.7 (133 reviews) | 7.7 (513 reviews) | | **Post Performance** | 8.6 (2540 reviews) | 7.5 (56 reviews) | 8.4 (155 reviews) | 8.0 (519 reviews) | | **Paid Campaign Tracking** | 7.4 (1814 reviews) | Feature Not Available | 7.3 (108 reviews) | 6.8 (377 reviews) | | **Attribution** | 7.4 (2045 reviews) | 7.5 (26 reviews) | Feature Not Available | Feature Not Available | | **Hashtag Analytics** | 7.6 (1493 reviews) | 5.0 (5 reviews) | 7.6 (134 reviews) | 7.5 (394 reviews) | | **Sentiment Analysis** | 7.5 (1453 reviews) | 4.7 (5 reviews) | Feature Not Available | 7.1 (428 reviews) | #### Reports & Dashboards | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Report Customizability** | 8.1 (2411 reviews) | 7.0 (52 reviews) | 7.2 (134 reviews) | 7.7 (549 reviews) | | **Report Exporting** | 8.3 (2374 reviews) | 7.5 (52 reviews) | 8.1 (138 reviews) | 8.0 (567 reviews) | | **Scalability** | 8.4 (2417 reviews) | 7.4 (50 reviews) | 8.4 (134 reviews) | 7.9 (483 reviews) | | **White Label** | 7.1 (1391 reviews) | Feature Not Available | 7.2 (107 reviews) | Feature Not Available | #### Agentic AI - Social Media Analytics | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Autonomous Task Execution** | 6.7 (149 reviews) | Not enough data | Not enough data | Feature Not Available | | **Cross-system Integration** | 6.8 (161 reviews) | Not enough data | Not enough data | Feature Not Available | | **Adaptive Learning** | 6.6 (147 reviews) | Not enough data | Not enough data | Feature Not Available | | **Proactive Assistance** | 6.6 (149 reviews) | Not enough data | Not enough data | Feature Not Available | | **Decision Making** | 6.7 (151 reviews) | Not enough data | Not enough data | Feature Not Available | ### PR CRM | Product | Score | Reviews | |---|---|---| | **Hootsuite** | N/A | N/A | | **CisionOne** | 6.8/10 | 26 | | **Loomly** | N/A | N/A | | **Meltwater** | N/A | N/A | #### Contact Management | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Media Database** | Not enough data | 7.6 (26 reviews) | Not enough data | Not enough data | | **Record Management** | Not enough data | 7.1 (21 reviews) | Not enough data | Not enough data | | **Relationship Management** | Not enough data | 6.3 (20 reviews) | Not enough data | Not enough data | | **Segmentation** | Not enough data | 7.4 (23 reviews) | Not enough data | Not enough data | #### PR Management | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Communications** | Not enough data | 7.7 (22 reviews) | Not enough data | Not enough data | | **Campaign Management** | Not enough data | 7.1 (21 reviews) | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | 7.7 (22 reviews) | Not enough data | Not enough data | | **PR Analytics** | Not enough data | 7.8 (22 reviews) | Not enough data | Not enough data | #### Agentic AI - Regulatory Change Management | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | 6.2 (7 reviews) | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | 5.7 (7 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | 6.2 (7 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | 5.2 (7 reviews) | Not enough data | Not enough data | #### Workflow Automation | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Lead Scoring** | Not enough data | Feature Not Available | Not enough data | Not enough data | | **Pitching** | Not enough data | 7.0 (22 reviews) | Not enough data | Not enough data | | **Campaign Scheduling** | Not enough data | 7.5 (18 reviews) | Not enough data | Not enough data | | **Follow-ups** | Not enough data | Feature Not Available | Not enough data | Not enough data | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Hootsuite** | 7.8/10 | 5444 | | **CisionOne** | N/A | N/A | | **Loomly** | 8.4/10 | 1248 | | **Meltwater** | 7.3/10 | 311 | #### Content & Collaboration | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Content Calendar** | 9.0 (2818 reviews) | Not enough data | 9.3 (966 reviews) | 8.1 (239 reviews) | | **Content Library** | 8.0 (2574 reviews) | Not enough data | 8.4 (817 reviews) | 7.4 (212 reviews) | | **Shared Inbox** | 8.0 (2543 reviews) | Not enough data | 7.8 (660 reviews) | 7.3 (202 reviews) | | **Approval Workflows** | 7.8 (2413 reviews) | Not enough data | 8.6 (733 reviews) | 7.5 (204 reviews) | | **Users and Permissions** | 8.2 (2535 reviews) | Not enough data | 8.8 (799 reviews) | 8.0 (229 reviews) | | **Content Creation** | 8.1 (2556 reviews) | Not enough data | 8.3 (657 reviews) | 7.6 (212 reviews) | #### Social Management | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Social Analytics** | 8.1 (4621 reviews) | Not enough data | 7.8 (966 reviews) | 8.3 (286 reviews) | | **Social Publishing** | 8.9 (5186 reviews) | Not enough data | 9.1 (1204 reviews) | 7.9 (273 reviews) | | **Campaign Optimization** | 8.2 (4514 reviews) | Not enough data | 8.4 (946 reviews) | 7.4 (238 reviews) | | **Social Engagement** | 8.4 (4901 reviews) | Not enough data | 8.3 (1033 reviews) | 7.9 (277 reviews) | | **Social Ads** | 7.1 (3478 reviews) | Not enough data | 7.3 (657 reviews) | 6.5 (209 reviews) | | **Campaign Planning** | 8.0 (2542 reviews) | Not enough data | 8.5 (620 reviews) | 7.1 (209 reviews) | | **Hashtag Capabilites** | 7.9 (2165 reviews) | Not enough data | 8.1 (247 reviews) | 7.3 (100 reviews) | #### Agentic AI - Social Media Management | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Autonomous Task Execution** | 6.8 (283 reviews) | Not enough data | Not enough data | 5.8 (24 reviews) | | **Multi-step Planning** | 7.1 (280 reviews) | Not enough data | Not enough data | 6.0 (24 reviews) | | **Cross-system Integration** | 7.2 (310 reviews) | Not enough data | Not enough data | Feature Not Available | | **Adaptive Learning** | 7.1 (281 reviews) | Not enough data | Not enough data | Feature Not Available | | **Natural Language Interaction** | 7.1 (276 reviews) | Not enough data | Not enough data | Feature Not Available | | **Proactive Assistance** | 7.0 (277 reviews) | Not enough data | Not enough data | Feature Not Available | | **Decision Making** | 7.1 (271 reviews) | Not enough data | Not enough data | 6.2 (23 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Hootsuite** | N/A | N/A | | **CisionOne** | 6.4/10 | 163 | | **Loomly** | N/A | N/A | | **Meltwater** | 7.3/10 | 816 | #### Media Channels | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Broadcast Media** | Not enough data | 6.5 (112 reviews) | Not enough data | 7.3 (643 reviews) | | **Print Media** | Not enough data | 7.1 (115 reviews) | Not enough data | 7.2 (664 reviews) | | **Online Media** | Not enough data | 7.9 (128 reviews) | Not enough data | 8.5 (744 reviews) | #### Geographic Coverage | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Local Media** | Not enough data | 7.5 (116 reviews) | Not enough data | 7.8 (709 reviews) | | **National Media** | Not enough data | 8.0 (121 reviews) | Not enough data | 8.3 (718 reviews) | | **International Media** | Not enough data | 7.2 (106 reviews) | Not enough data | 7.6 (642 reviews) | #### Reporting | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Keyword Targeting** | Not enough data | 7.7 (126 reviews) | Not enough data | 8.2 (721 reviews) | | **Custom Feeds and Alerts** | Not enough data | 7.9 (116 reviews) | Not enough data | 8.1 (703 reviews) | | **Custom Reports** | Not enough data | 7.7 (124 reviews) | Not enough data | 7.9 (709 reviews) | | **Dashboards** | Not enough data | 7.9 (126 reviews) | Not enough data | 8.0 (737 reviews) | #### Agentic AI - Media Monitoring | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | 4.9 (39 reviews) | Not enough data | 6.3 (83 reviews) | | **Cross-system Integration** | Not enough data | 4.7 (38 reviews) | Not enough data | 6.3 (82 reviews) | | **Adaptive Learning** | Not enough data | 4.8 (38 reviews) | Not enough data | 6.2 (80 reviews) | | **Natural Language Interaction** | Not enough data | 4.8 (38 reviews) | Not enough data | 6.3 (81 reviews) | | **Proactive Assistance** | Not enough data | 4.8 (39 reviews) | Not enough data | Feature Not Available | #### Generative AI | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **AI Text Generation** | Not enough data | 4.9 (51 reviews) | Not enough data | 6.6 (290 reviews) | | **AI Text Summarization** | Not enough data | 5.0 (48 reviews) | Not enough data | 6.6 (283 reviews) | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **Hootsuite** | 8.0/10 | 704 | | **CisionOne** | N/A | N/A | | **Loomly** | N/A | N/A | | **Meltwater** | N/A | N/A | #### Platform Interoperability | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Close Ecosystem API** | 7.7 (564 reviews) | Not enough data | Not enough data | Not enough data | #### Agentic AI - Social Media Advertising | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Autonomous Task Execution** | 7.5 (60 reviews) | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 7.4 (60 reviews) | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | 7.4 (61 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 7.6 (60 reviews) | Not enough data | Not enough data | Not enough data | | **Decision Making** | 7.8 (61 reviews) | Not enough data | Not enough data | Not enough data | #### Social Functionality | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Social Functionality** | 8.4 (669 reviews) | Not enough data | Not enough data | Not enough data | #### Campaign Management | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Campaign Dashboard** | 8.4 (676 reviews) | Not enough data | Not enough data | Not enough data | | **Campaign Optimization** | 8.1 (667 reviews) | Not enough data | Not enough data | Not enough data | | **Reach** | 8.1 (657 reviews) | Not enough data | Not enough data | Not enough data | | **Bulk Editing** | 7.9 (667 reviews) | Not enough data | Not enough data | Not enough data | | **Batch Uploading** | 8.1 (665 reviews) | Not enough data | Not enough data | Not enough data | | **Brand Safety** | 8.4 (653 reviews) | Not enough data | Not enough data | Not enough data | | **Fraud Protection** | 8.2 (648 reviews) | Not enough data | Not enough data | Not enough data | | **Frequency Capping** | 7.8 (633 reviews) | Not enough data | Not enough data | Not enough data | | **Budget Pacing** | 7.7 (635 reviews) | Not enough data | Not enough data | Not enough data | | **Creative Optimization** | 8.1 (629 reviews) | Not enough data | Not enough data | Not enough data | | **Rich Media Capabilties** | 8.0 (621 reviews) | Not enough data | Not enough data | Not enough data | | **In-App Ads** | 7.5 (621 reviews) | Not enough data | Not enough data | Not enough data | | **Mobile Rich Media Capabilities** | 7.8 (617 reviews) | Not enough data | Not enough data | Not enough data | #### Targeting | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Targeting** | 8.1 (628 reviews) | Not enough data | Not enough data | Not enough data | | **Retargeting** | 7.8 (616 reviews) | Not enough data | Not enough data | Not enough data | | **Geo-Targeting** | 7.9 (617 reviews) | Not enough data | Not enough data | Not enough data | | **Contextual Targeting** | 7.8 (611 reviews) | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **API / Integrations** | 7.8 (602 reviews) | Not enough data | Not enough data | Not enough data | | **Custom Reports** | 8.3 (618 reviews) | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | 8.5 (614 reviews) | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | 8.6 (613 reviews) | Not enough data | Not enough data | Not enough data | | **Enterprise Scalability** | 8.3 (602 reviews) | Not enough data | Not enough data | Not enough data | | **Customization** | 8.2 (600 reviews) | Not enough data | Not enough data | Not enough data | | **Workflow Capability** | 8.3 (603 reviews) | Not enough data | Not enough data | Not enough data | | **Internationalization** | 8.0 (589 reviews) | Not enough data | Not enough data | Not enough data | | **Notifications** | 8.2 (594 reviews) | Not enough data | Not enough data | Not enough data | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Hootsuite** | N/A | N/A | | **CisionOne** | N/A | N/A | | **Loomly** | N/A | N/A | | **Meltwater** | 7.7/10 | 52 | #### Audiences | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Audience Insights** | Not enough data | Not enough data | Not enough data | 8.0 (46 reviews) | | **Influencer Identification** | Not enough data | Not enough data | Not enough data | 7.3 (44 reviews) | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | 7.0 (42 reviews) | | **Segmentation** | Not enough data | Not enough data | Not enough data | 7.4 (42 reviews) | #### Data Analysis | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Network Analysis** | Not enough data | Not enough data | Not enough data | 7.5 (42 reviews) | | **Dashboards** | Not enough data | Not enough data | Not enough data | 8.2 (47 reviews) | | **Visualizations** | Not enough data | Not enough data | Not enough data | 8.1 (43 reviews) | | **Advanced Filtering** | Not enough data | Not enough data | Not enough data | 7.9 (44 reviews) | #### Administration | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Marketing Integrations** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Ad Integrations** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Data Exporting** | Not enough data | Not enough data | Not enough data | 7.9 (44 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Feature Not Available | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Hootsuite** | 7.7/10 | 2306 | | **CisionOne** | 6.9/10 | 76 | | **Loomly** | N/A | N/A | | **Meltwater** | 7.5/10 | 966 | #### Monitoring & Listening | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Social Measurement** | 8.1 (1918 reviews) | 7.0 (63 reviews) | Not enough data | 8.1 (815 reviews) | | **Influencer Identification** | 7.2 (1510 reviews) | 6.7 (52 reviews) | Not enough data | 7.3 (707 reviews) | | **Brand Monitoring** | 8.2 (721 reviews) | 6.8 (10 reviews) | Not enough data | 8.2 (542 reviews) | | **Keyword Tracking** | 8.0 (685 reviews) | 8.2 (10 reviews) | Not enough data | 8.3 (531 reviews) | | **Trend Analysis** | 7.9 (679 reviews) | 6.3 (10 reviews) | Not enough data | 7.8 (498 reviews) | | **Competitor Analysis** | 7.7 (650 reviews) | 6.0 (10 reviews) | Not enough data | 7.9 (484 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Autonomous Task Execution** | 7.4 (61 reviews) | Not enough data | Not enough data | 6.6 (85 reviews) | | **Cross-system Integration** | 7.3 (61 reviews) | Not enough data | Not enough data | 6.6 (88 reviews) | | **Adaptive Learning** | 7.4 (60 reviews) | Not enough data | Not enough data | 6.2 (82 reviews) | | **Proactive Assistance** | 7.4 (61 reviews) | Not enough data | Not enough data | Feature Not Available | | **Decision Making** | 7.4 (61 reviews) | Not enough data | Not enough data | Feature Not Available | #### Data Management & Analysis | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Sentiment Analysis** | 7.5 (1357 reviews) | 5.9 (59 reviews) | Not enough data | 6.9 (787 reviews) | | **Social Reporting** | 8.1 (1868 reviews) | 6.5 (63 reviews) | Not enough data | 8.0 (807 reviews) | | **Alerts and Notifications** | 8.2 (732 reviews) | 7.3 (10 reviews) | Not enough data | 8.1 (489 reviews) | | **Advanced Data Filtering** | 7.8 (652 reviews) | 6.8 (10 reviews) | Not enough data | 7.8 (479 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Hootsuite** | N/A | N/A | | **CisionOne** | N/A | N/A | | **Loomly** | N/A | N/A | | **Meltwater** | 7.2/10 | 222 | #### Influencer Marketing | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Influencer Recruitment** | Not enough data | Not enough data | Not enough data | 7.8 (206 reviews) | | **Influencer Scoring** | Not enough data | Not enough data | Not enough data | 7.8 (206 reviews) | | **Audience Analysis** | Not enough data | Not enough data | Not enough data | 8.0 (211 reviews) | | **Influencer Segmentation** | Not enough data | Not enough data | Not enough data | 7.7 (199 reviews) | | **Influencer Collaboration** | Not enough data | Not enough data | Not enough data | 7.4 (197 reviews) | | **User-Generated Content (UGC) Management** | Not enough data | Not enough data | Not enough data | 6.9 (162 reviews) | | **Content Approval** | Not enough data | Not enough data | Not enough data | 7.4 (170 reviews) | | **Campaign Analytics** | Not enough data | Not enough data | Not enough data | 8.0 (199 reviews) | | **Reporting and Dashboards** | Not enough data | Not enough data | Not enough data | 7.9 (200 reviews) | | **Data Importing and Exporting Tools** | Not enough data | Not enough data | Not enough data | 7.7 (185 reviews) | | **Influencer Whitelisting** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Influencer Compensation** | Not enough data | Not enough data | Not enough data | 6.7 (148 reviews) | | **Social Commerce** | Not enough data | Not enough data | Not enough data | 6.7 (135 reviews) | | **E-Commerce Integration** | Not enough data | Not enough data | Not enough data | 6.3 (115 reviews) | #### Agentic AI - Influencer Marketing Platforms | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 5.5 (7 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 6.0 (7 reviews) | | **Decision Making** | Not enough data | Not enough data | Not enough data | Feature Not Available | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Hootsuite** | N/A | N/A | | **CisionOne** | 4.7/10 | 25 | | **Loomly** | N/A | N/A | | **Meltwater** | 6.7/10 | 159 | #### Generative AI | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **AI Text Generation** | Not enough data | 4.7 (25 reviews) | Not enough data | 6.6 (155 reviews) | | **AI Text Summarization** | Not enough data | 4.7 (25 reviews) | Not enough data | 6.7 (154 reviews) | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Hootsuite** | N/A | N/A | | **CisionOne** | N/A | N/A | | **Loomly** | N/A | N/A | | **Meltwater** | N/A | N/A | #### AI Visibility & Tracking | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | Not enough data | #### AI Content Optimization | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Hootsuite** | N/A | N/A | | **CisionOne** | 6.3/10 | 356 | | **Loomly** | N/A | N/A | | **Meltwater** | 7.4/10 | 529 | #### Database | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Media Database** | Not enough data | 8.0 (322 reviews) | Not enough data | 7.9 (490 reviews) | | **Contact/Campaign Management** | Not enough data | 7.6 (247 reviews) | Not enough data | 7.9 (415 reviews) | | **Newsroom** | Not enough data | 7.3 (213 reviews) | Not enough data | 8.0 (389 reviews) | #### Outreach | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Media Distribution** | Not enough data | 7.8 (250 reviews) | Not enough data | 8.1 (433 reviews) | | **PR Planner** | Not enough data | 7.1 (154 reviews) | Not enough data | 7.5 (146 reviews) | | **Social Media Services** | Not enough data | 6.4 (140 reviews) | Not enough data | 7.7 (349 reviews) | #### Reporting | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Monitoring** | Not enough data | 7.5 (236 reviews) | Not enough data | 8.5 (485 reviews) | | **Response Desk** | Not enough data | Feature Not Available | Not enough data | 8.3 (361 reviews) | | **Impact Measurement** | Not enough data | 7.2 (188 reviews) | Not enough data | 8.1 (413 reviews) | #### Agentic AI - Media and Influencer Targeting | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | 4.2 (10 reviews) | Not enough data | 5.8 (20 reviews) | | **Cross-system Integration** | Not enough data | 4.8 (10 reviews) | Not enough data | 6.0 (19 reviews) | | **Adaptive Learning** | Not enough data | 4.5 (10 reviews) | Not enough data | 6.0 (19 reviews) | | **Natural Language Interaction** | Not enough data | 5.0 (10 reviews) | Not enough data | 6.0 (19 reviews) | | **Proactive Assistance** | Not enough data | 3.8 (10 reviews) | Not enough data | 6.0 (19 reviews) | #### User Rights/Roles | Feature | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Version Control** | Not enough data | Feature Not Available | Not enough data | 7.7 (305 reviews) | | **Team Collaboration** | Not enough data | 7.2 (163 reviews) | Not enough data | 8.0 (326 reviews) | --- ## Categories **Shared Categories (1):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Unique to Hootsuite (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Unique to CisionOne (5):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Loomly (2):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Unique to Meltwater (9):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Hootsuite | CisionOne | Loomly | Meltwater | |---|---|---|---|---| | **Small-Business** | 59.5% | 43.9% | 84.1% | 41.2% | | **Mid-Market** | 28.8% | 35.4% | 13.7% | 38.0% | | **Enterprise** | 11.7% | 20.8% | 2.2% | 20.8% | ### By Industry #### Hootsuite - **Marketing and Advertising:** 15.4% - **Non-Profit Organization Management:** 8.7% - **Higher Education:** 4.3% - **Computer Software:** 3.9% - **Information Technology and Services:** 3.6% - **Education Management:** 2.7% - **Public Relations and Communications:** 2.6% - **Retail:** 2.5% - **Hospital & Health Care:** 2.5% - **Financial Services:** 2.4% - **Other:** 51.5% #### CisionOne - **Public Relations and Communications:** 36.6% - **Marketing and Advertising:** 10.1% - **Non-Profit Organization Management:** 4.3% - **Higher Education:** 3.8% - **Computer Software:** 2.9% - **Hospital & Health Care:** 2.6% - **Financial Services:** 2.2% - **Internet:** 2.0% - **Information Technology and Services:** 1.8% - **Publishing:** 1.5% - **Other:** 32.1% #### Loomly - **Marketing and Advertising:** 26.5% - **Non-Profit Organization Management:** 7.7% - **Real Estate:** 4.0% - **Health, Wellness and Fitness:** 2.8% - **Retail:** 2.4% - **Construction:** 2.2% - **Higher Education:** 2.0% - **Entertainment:** 2.0% - **Information Technology and Services:** 2.0% - **Food & Beverages:** 1.9% - **Other:** 46.5% #### Meltwater - **Marketing and Advertising:** 15.3% - **Public Relations and Communications:** 14.6% - **Non-Profit Organization Management:** 6.9% - **Higher Education:** 5.5% - **Information Technology and Services:** 3.1% - **Financial Services:** 2.4% - **Hospital & Health Care:** 2.3% - **Consumer Goods:** 2.2% - **Computer Software:** 2.0% - **Education Management:** 1.7% - **Other:** 44.2% --- ## Alternatives ### Alternatives to Hootsuite - [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (401 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) ### Alternatives to CisionOne - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (433 reviews) - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (403 reviews) - [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews) - [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [Nexis Newsdesk](https://www.g2.com/products/nexis-newsdesk/reviews) — 4.3/5 stars (64 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) ### Alternatives to Loomly - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews) - [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews) - [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews) - [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (97 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) ### Alternatives to Meltwater - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (433 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (403 reviews) --- ## Top Discussions ### Hootsuite - Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments > **Top comment:** "Nothing. Hootsuite discontinued their free tier " - Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments > **Top comment:** "Set it and forget it." - Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..." - Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found..." - Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..." ### CisionOne - Title: [Do you think the addition of a checkbox or bulleted list](https://www.g2.com/discussions/24605-do-you-think-the-addition-of-a-checkbox-or-bulleted-list) — 2 comments, 1 upvote > **Top comment:** "If you use check boxes, you should give users the ability to check them. If the info is just a list, use bullets. " - Title: [What is Help a Reporter Out used for?](https://www.g2.com/discussions/what-is-help-a-reporter-out-used-for) — 1 comment, 1 upvote > **Top comment:** "It's no longer exists...for all incoming leads, use Qwoted!" - Title: [Browser Support](https://www.g2.com/discussions/browser-support-bec4244d-7f06-4c59-ae92-38018bd66461) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Support will be maintained for Chrome, Firefox, and Safari on the current versions and one version back. We also support Internet Explorer 11 and the..." - Title: [Social Content](https://www.g2.com/discussions/social-content) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes" - Title: [Audience Insights](https://www.g2.com/discussions/how-are-audience-insights-determined) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We are looking at our media influencers, their network of followers and actions, plus the next level of followers and following, and their actions,..." ### Loomly - Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes > **Top comment:** "Only Loomly can answer that, I'm considering posting my Instagram to Buffer while they figure it out.I have recently discovered that i must publish my own..." - Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments > **Top comment:** "I don't know, I use the paid version" - Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..." - Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest." ### Meltwater - Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach." - Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost..." - Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..." - Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment > **Top comment:** "Those who have anything to do with social media. " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-cisionone-vs-loomly-vs-meltwater)