Compare Funnel and Improvado 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (45.9% of reviews)
Entry-Level Pricing
Free
Contact Us 500 Million unique data rows Per Year
Funnel
Star Rating
(153)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansImprovado
Star Rating
(76)4.5 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Entry-Level Pricing
Contact Us 500 Million unique data rows Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in real-time reporting with a score of 8.6, while Improvado's score of 7.9 indicates it may lag in this area. Reviewers mention that Funnel's ability to provide immediate insights is crucial for timely decision-making.
- Reviewers mention that Improvado shines in transformation capabilities, scoring 9.4 compared to Funnel's 8.5. Users on G2 highlight Improvado's advanced data transformation features as a key advantage for complex data needs.
- Users say that Funnel's custom reports and dashboards feature is highly rated at 9.3, which allows for tailored insights, while Improvado's score of 9.0 is still strong but slightly less flexible according to user feedback.
- G2 users report that Funnel's automation features score 8.9, making it easier to streamline processes, whereas Improvado's score of 8.3 suggests it may not be as robust in automating repetitive tasks.
- Reviewers mention that Funnel's user data management capabilities score 8.3, which is slightly lower than Improvado's 8.6. Users appreciate Improvado's more comprehensive approach to managing user data across platforms.
- Users on G2 report that Funnel's campaign tracking features are rated at 8.9, while Improvado leads with a score of 9.4. Reviewers highlight Improvado's superior ability to track and analyze campaign performance across multiple channels.
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Pricing
Entry-Level Pricing
Funnel
Starter
Free
Begin your journey to data-driven marketing with our Starter Plan
- Get started for free with 400 flexpoints! Additional flexpoints can be purchased in the Funnel platform
- Choose from our 121 most popular connectors
- Choose from 3 destinations (Looker Studio, Google Sheets or Microsoft Excel)
Improvado
Enterprise
Contact Us
500 Million unique data rows Per Year
For industry leaders with complex needs. Unlimited features
- Everything from Advanced plan, plus:
- Comprehensive marketing spend and ROI analysis
- Advanced customer profiling via identity graphs
Free Trial
Funnel
Free Trial is available
Improvado
No trial information availableRatings
Meets Requirements
8.9
130
8.6
69
Ease of Use
8.5
133
8.3
69
Ease of Setup
8.8
92
8.0
45
Ease of Admin
8.9
90
8.5
40
Quality of Support
9.2
127
9.2
69
Has the product been a good partner in doing business?
9.2
89
9.4
41
Product Direction (% positive)
8.7
131
9.8
63
Features by Category
Metrics
9.0
66
8.5
11
8.9
65
9.1
11
8.4
43
8.3
10
8.9
42
8.5
10
8.7
41
8.7
10
8.6
53
7.8
10
8.8
53
7.5
10
9.1
68
9.5
10
9.0
40
8.9
11
Reporting
8.6
46
7.9
12
8.8
41
8.3
12
8.8
60
8.5
12
8.7
50
8.3
11
8.2
37
7.7
11
8.1
53
8.9
11
9.3
67
9.0
12
Other
Feature Not Available
8.6
12
Feature Not Available
8.0
11
Feature Not Available
7.0
11
8.9
70
9.4
11
8.9
55
8.5
12
Feature Not Available
7.7
11
Feature Not Available
7.2
12
Administration
8.9
68
9.0
12
Feature Not Available
7.9
11
9.1
71
8.9
12
8.8
72
8.5
12
Functionality
Not enough data
7.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.6
12
Not enough data
7.9
11
Not enough data
7.2
12
Diverse Extraction Points
Not enough data
7.1
12
Management
8.5
19
7.3
11
7.1
17
7.5
8
Functionality
8.8
18
9.1
11
8.5
19
9.4
11
8.8
19
8.2
11
8.9
19
7.8
10
8.6
19
8.0
10
Marketing Operations
8.4
70
|
Verified
7.8
36
|
Verified
9.0
77
|
Verified
8.7
41
|
Verified
7.8
36
7.7
32
|
Verified
8.5
67
|
Verified
8.5
38
|
Verified
8.3
40
|
Verified
7.5
14
Feature Not Available
6.0
10
Campaign Activity
8.5
72
|
Verified
8.8
43
|
Verified
8.7
75
|
Verified
8.4
45
|
Verified
8.2
61
|
Verified
8.0
32
|
Verified
9.0
75
|
Verified
9.1
45
|
Verified
7.9
34
7.7
34
7.6
35
|
Verified
6.2
11
Categories
Categories
Shared Categories
Funnel and Improvado are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.7%
Information Technology and Services
6.0%
Retail
5.3%
Internet
4.7%
Consumer Goods
2.7%
Other
38.7%
Marketing and Advertising
56.8%
Hospital & Health Care
6.8%
Retail
2.7%
Online Media
2.7%
Medical Practice
2.7%
Other
28.4%
Most Helpful Reviews
Funnel
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
Easy to set up and easy connectivity to DWH, very good and helpful support.
Most Helpful Critical Review
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Improvado
Most Helpful Favorable Review
Cameron S.
Verified User in Marketing and Advertising
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well;...
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
Easy to set up and easy connectivity to DWH, very good and helpful support.
Cameron S.
Verified User in Marketing and Advertising
The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well;...
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Discussions
Which advertising platforms does Funnel support?
1 comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Improvado has no discussions with answers
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