Compare Fullstory and Smartlook 
At a Glance
Market Segments
Mid-Market (50.7% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Fullstory
Star Rating
(784)4.5 out of 5
Market Segments
Mid-Market (50.7% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 5 pricing plansSmartlook
Star Rating
(872)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fullstory excels in session replays with a rating of 9.2, allowing for detailed analysis of user interactions, while Smartlook follows closely with a rating of 9.1, providing similar functionality but with slightly less depth.
- Reviewers mention that Smartlook offers superior A/B testing capabilities, achieving a remarkable score of 9.7 compared to Fullstory's 8.1, making it a preferred choice for users focused on optimizing conversion rates through testing.
- G2 users highlight that Fullstory's click tracking feature is rated at 9.0, which is slightly lower than Smartlook's 9.1, indicating that Smartlook may provide a more refined experience in tracking user clicks.
- Users on G2 appreciate Smartlook's real-time reporting capabilities, scoring 8.8, which is marginally better than Fullstory's 8.7, suggesting that Smartlook may offer more timely insights for immediate decision-making.
- Reviewers mention that Fullstory's user segmentation feature is rated at 8.6, while Smartlook's is slightly lower at 8.5, indicating that Fullstory may provide a more robust approach to segmenting users for targeted analysis.
- Users say that Smartlook shines in integrations, with a score of 8.9 compared to Fullstory's 7.6, making it a better option for businesses looking to connect with various tools and platforms seamlessly.
Featured Products
Sponsored
Reaktion
(2)
Heatmap Tools
Visit Website
Sponsored
Squirro
(8)
Heatmap Tools
Visit Website
Pricing
Entry-Level Pricing
Fullstory
Data Direct
Contact Us
For data science and analytics teams to build predictive models or use data for GenAI and LLMs.
- Clean, structured, AI-ready behavioral data synced directly to your warehouse.
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Fullstory
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.7
686
8.9
655
Ease of Use
8.1
697
8.9
661
Ease of Setup
8.2
389
9.1
458
Ease of Admin
8.6
206
9.1
451
Quality of Support
8.9
514
8.8
470
Has the product been a good partner in doing business?
8.8
198
9.0
385
Product Direction (% positive)
8.7
669
9.0
619
Features by Category
Metrics
8.5
246
8.8
157
8.5
241
8.7
78
8.3
230
8.5
153
8.7
251
8.6
149
8.3
251
8.6
130
7.8
226
8.2
65
7.7
226
8.4
68
8.2
237
8.6
126
8.5
237
8.7
126
Reporting
8.7
256
8.8
149
8.2
242
8.5
63
7.8
243
8.6
121
8.7
246
8.6
117
7.8
216
8.3
108
7.8
222
7.8
18
8.4
242
8.7
119
Other
8.4
245
8.7
135
7.9
213
8.6
109
8.0
235
Feature Not Available
7.6
207
8.5
91
7.4
207
8.4
90
6.8
204
Feature Not Available
7.5
196
8.3
91
Administration
7.5
232
8.4
208
7.8
238
8.6
100
8.6
249
8.8
316
8.3
253
Feature Not Available
User Identification
8.0
68
Feature Not Available
8.5
71
8.4
59
8.8
71
8.7
64
Tracking & Reporting
8.5
70
8.3
64
8.9
69
8.6
69
8.2
67
8.5
60
8.8
71
8.6
77
8.8
70
8.9
72
8.9
70
8.7
74
Metrics
8.7
72
8.8
34
8.6
66
8.5
33
8.3
65
8.1
29
8.0
65
8.0
29
8.7
70
8.5
28
User Behavior
9.0
341
|
Verified
9.1
220
|
Verified
7.5
272
Feature Not Available
8.6
328
|
Verified
8.9
204
|
Verified
8.4
332
|
Verified
8.4
165
|
Verified
A/B Testing
8.5
316
|
Verified
8.4
125
|
Verified
Feature Not Available
8.0
85
|
Verified
8.3
319
|
Verified
8.3
123
|
Verified
8.3
301
|
Verified
8.3
103
|
Verified
Visitor Information
8.5
338
|
Verified
8.4
166
|
Verified
8.3
332
|
Verified
8.4
124
|
Verified
Product Analytics
7.7
175
Feature Not Available
8.7
188
8.7
109
8.5
185
8.5
91
8.4
199
8.7
97
7.3
182
8.4
72
7.7
160
8.1
44
7.4
176
Feature Not Available
7.6
164
8.9
83
Analytics
7.8
64
Not enough data
8.0
70
Not enough data
8.2
67
Not enough data
7.5
67
Not enough data
7.2
67
Not enough data
Feature Not Available
Not enough data
Administration
7.7
68
Not enough data
6.8
68
Not enough data
7.2
67
Not enough data
Generative AI
5.7
68
Not enough data
Data Sourcing
7.5
98
Not enough data
7.7
96
Not enough data
Feature Not Available
Not enough data
7.9
97
Not enough data
Intelligence
7.0
95
Not enough data
6.8
98
Not enough data
7.0
94
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
164
8.6
251
8.3
159
8.5
228
8.2
148
8.4
219
8.0
157
8.5
206
8.7
156
8.7
139
Reporting
8.9
169
8.7
278
9.2
175
9.1
311
8.6
166
9.0
274
8.3
157
8.4
222
Metrics
8.7
72
8.8
34
8.6
66
8.5
33
8.3
65
8.1
29
8.0
65
8.0
29
8.7
70
8.5
28
Variation Testing
8.1
44
Feature Not Available
7.6
43
Feature Not Available
8.7
43
Feature Not Available
9.1
45
Feature Not Available
8.3
44
Feature Not Available
7.7
42
Feature Not Available
Reporting
9.3
48
9.0
29
9.2
48
8.9
33
Personalization
8.7
47
9.2
28
8.3
43
9.0
28
9.4
46
8.9
30
Administration
8.5
41
8.9
41
8.4
43
Feature Not Available
9.3
48
8.9
45
9.0
48
Feature Not Available
Categories
Categories
Shared Categories
Fullstory and Smartlook are categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Customer Data Platform (CDP), and Generative AI Infrastructure
Smartlook has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.9%
Information Technology and Services
10.4%
Financial Services
8.5%
Retail
4.6%
Marketing and Advertising
4.3%
Other
49.3%
Computer Software
10.4%
Information Technology and Services
8.0%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.3%
Most Helpful Reviews
Fullstory
Most Helpful Favorable Review
Verified User in Internet
Segmentation is straightforward, as well as the ability to share session playbacks in the tool with other users. You can also write notes to describe what they do in their session, which is handy if you're trying to explain why you shared it. A dedicated...
Most Helpful Critical Review
Ruven K.
Verified User in Computer Software
Sometimes it felt hard to set up basic metrics
Smartlook
Most Helpful Favorable Review
Graeme N.
Verified User in Entertainment
Being able to watch how users interact with your site, is truly remarkable. To see their screens, to see their movements and clicks... it's just amazing. I can see what pages they go looking for, which pages they journey through and I can watch exactly what...
Most Helpful Critical Review
Murat A.
Verified User in Sports
Business Model is hard to get, the pricing doesn't make any sense for custom packagae
Verified User in Internet
Segmentation is straightforward, as well as the ability to share session playbacks in the tool with other users. You can also write notes to describe what they do in their session, which is handy if you're trying to explain why you shared it. A dedicated...
Graeme N.
Verified User in Entertainment
Being able to watch how users interact with your site, is truly remarkable. To see their screens, to see their movements and clicks... it's just amazing. I can see what pages they go looking for, which pages they journey through and I can watch exactly what...
Ruven K.
Verified User in Computer Software
Sometimes it felt hard to set up basic metrics
Murat A.
Verified User in Sports
Business Model is hard to get, the pricing doesn't make any sense for custom packagae
Alternatives
Discussions
Is there anything FullStory doesn't support?
2 comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
How can I exclude myself from the recordings?
2 comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
I would to know how to use all the features, is there any number I can dial?
1 comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
What integration does Smartlook currently offer that cannot be missing from the platform implementation?
1 comment
LM
Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
LukasRead more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
